Alice Blue is a reliable Discount Broker with 1900+ franchises. To become an Alice Blue Sub Broker, you can find all the relevant information in this article.

You can earn approximately Rs.74,800 monthly from an Alice Blue Franchise. This earning potential doesn’t come with every franchise option.

The company offers higher than 50% commissions to the sub-brokers, and the payout time is just 30 days.

Find out the Cost of the franchise, Sub-sub-broker commission percentage, Monthly Profits of a sub-broker, company features, and other necessary details to decide if you want to join Alice Blue.

Type of Broker Discount Broker
Total Sub Brokers 1900+
Total Investment Rs.25,000 – Rs.51,000
Sub Brokers Commission 50% – 60%
Avg. Monthly Profit Approx Rs.74,800
Breakeven Time 1 month
Payout Time 30 Days

Alice Blue Franchise - Business Models

Sub Brokership

Yes, Limited

Partner Program


Refer and Earn


Why Start an Alice Blue Franchise?

A franchise can be very profitable and a reliable source of income. However, only some people are knowledgeable about the financial market, and you may need detailed explanations before you start an Alice Blue Franchise.

The benefits of Alice Blue are many, and it is one of the favourite sub-brokership opportunities currently available in India.

Here are the reasons you should consider joining Alice Blue as a sub-broker:

  • The company offers 50% – 60% commissions to the sub-brokers, and you can earn a lot of money based on that commission percentage.
  • Subbrokers can earn an average of Rs.74,800 monthly from this franchise, and the break-even time is just one month.
  • Apart from a limited sub-brokership, they also offer a partner program. You can earn an extra amount by referring the company to your friends and family.
  • You can become a sub-broker without investing because the company offers zero security charges. You pay the office charges monthly to keep your franchise running without problems.
  • The Flat Brokerage Charge and Free Advisory offers of Alice Blue are highly beneficial because those offers will help you increase your monthly profit.
  • They will give you dealer training, and even if you are a novice in this industry, you won’t find the work hard. Without proper training, it can be challenging to succeed as a sub-broker.
  • The backoffice services and dashboard access will also help you with every aspect of operating the franchise.

Alice Blue Sub Broker Commission

Revenue Sharing

50% - 60%

Per Client Acquisition


The company offers 50% – 60% commissions to all the sub-brokers.

There are currently 1900+ sub-brokers working with them because they earn more than seventy thousand rupees monthly from the Alice Blue Sub Broker Commission.

They also offer a Client Acquisition fee of Rs. 250 to the sub-brokers, which means you get paid when you refer the company to your family and friends, and they join.

Alice Blue Franchise Cost or Investment

Security Deposit (One Time)

Zero Investment

Exchange Charges (One Time)


Office Expenses (Monthly)

Rs.25,000 - Rs.51,000

Alice Blue can be labelled a Zero Investment sub brokership because you won’t have to pay any security investment for the franchise.

You also won’t have to pay Exchange Charges, another great benefit. However, the monthly office charges are part of the Alice Blue Franchise Cost.

Sub brokers pay between Rs.25,000 and Rs.51,000 for office expenses, far lower than many other franchises charge.

Alice Blue Online Sub Broker Franchise Profits & Income

Check out Alice Blue Online Franchise Profits & Income here.

Total Clients 680
Active Clients 200
Avg. Commission per Active Client 890
Total Brokerage 1,78,000
Sub Broker’s Share (60%) 1,06,800
New Client Acquisition 40
Client Acquisition Income (Rs.200 per Client) 10,000
Sub Broker’s Income 1,16,800
Total Expenses 42,000
Sub Broker’s Net Profit 74,800
Net Profit Margin 40%

We have already mentioned that Alice Blue Sub Broker Profits are very high because the company offers 50% – 60% commissions for the sub brokership.

You can earn approximately Rs.74,800, but let us explain how. We can assume that you have 680 clients. However, only some of your clients will be active investors, so we can take 200 who are involved.

If you make Rs.890 Commission for every Active Client, you make Rs.1,78,000 from the active client base.

Let’s say you get the highest sub-broker share, 60%. This means you can make Rs.1,06,800 from that amount, and that is without counting the Client Acquisition income.

Alice Blue pays Rs.250 for new client acquisition, so if you get 40 clients to sign up with you, you make Rs.10,000 monthly.

So, your total income is Rs.1,16,800 for a month. Don’t forget you pay the company for office expenses, and the office charge range is between Rs.25,000 and Rs.51,000.

We can say that you pay Rs.42,000 monthly office expenses, and you keep Rs.74,800 as your monthly profit. That is a net profit margin of 40%, much higher than many well-known sub-brokerships.

Alice Blue Sub Brokership Offers

Commission above 50%


Zero Investment


Free Advisory


Free Delivery Trading


Flat Brokerage Charges


1st Month Free Brokerage


Zero Brokerage on Loss Making Trades


Reliable companies provide beneficial offers to the sub-brokers so that they can increase their profit margin.

With the Alice Blue Franchise Offers, you can quickly expand your services, get many new clients, and earn commission from investment.

The company will give you 50% – 60% commissions and won’t even ask for a security deposit. You only need to run your office smoothly and pay for the office to benefit from the sub-brokership.

The Free Advisory offer helps you with running your office, expanding the client base, pitching the products, and making clients invest.

They will also give you Free Delivery Trading advantages, but the company doesn’t offer Free Brokerage for the first month yet.

The Flat Brokerage Charge helps you keep track of your income and offers stability.

You won’t have Zero Brokerage benefit on Loss Making Trades, but you can deal with that problem if you act reliably as a sub-broker.

Alice Blue Authorized Person SWOT Analysis

As a sub-broker of the company, you will be an Alice Blue Authorized Person because you get access to their franchise services.

However, before you join the company, you should check out this SWOT analysis.

A SWOT analysis helps you measure your benefits and disadvantages as a sub-broker and can give you clues about the opportunities you may get from the franchise.


  • The company has more than 1900 sub-brokers, and the number is constantly expanding. This number means they are a trustworthy business. Otherwise, people won’t work with them.
  • When a company is known for stability, the sub-brokers can sell products more efficiently. People’s perception of the company matters when running a franchise.
  • Alice Blue will pay you money for signing up new clients, and this is an advantage that not many companies offer.
  • The company offers Acquisition Support necessary for new sub-brokers when setting up client investments. With Acquisition Support, you can perform your task without any mistakes.
  • The solid back office support provided by Alice Blue also helps a sub-broker in many ways, including letting them access reports and Lead Stage Info.


  • Some companies offer larger commissions that may go as high as 70%. The commission offered by Alice Blue may seem too little compared to that.
  • The company doesn’t provide Manual Lead Addition or Lead Deletion with its backoffice feature. That can impact a sub-broker negatively when running the franchise.
  • You won’t have Dedicated RM Support, which could lower your profit margin if you are new to this industry.


  • The company invests in technology, and that could be beneficial for you because new technology helps with real-time access to the financial market.
  • Financial market stability can lead to the growth of the franchises. If you start the franchise now, you may see a quick expansion that leads to higher profit.
  • The sub-broker network of Alice Blue is still relatively small compared to other, more well-known industry giants. You can use this factor to your benefit and earn money with the refer and earn option.


  • The most severe threat to any sub-broker is instability in the financial market. Whenever shares fall, customers decrease their investment amounts.
  • Inflation can also harm your franchise because your commission depends on client investment. If fewer clients invest, your commissions will sharply decrease.
  • Younger generations are more picky about investing, and they want products that offer more security. If you can’t provide absolute security, they may be less inclined to invest.

Alice Blue Franchise or Authorised Person Support

Dedicated RM Support


Dealer Training


Products Training


Acquisition Support

Yes, Limited



Advisory Support


Backoffice Support


Marketing Support

Yes, Limited

The support from the company is necessary for the expansion of your franchisee. Trustworthy companies offer many types of support to maximize sub-broker profit margin.

Alice Blue AP Support is helpful, but they must provide more. The company will provide Dealer Training, one of the most critical factors for a novice sub-broker.

Even the more experienced sub-brokers need Dealer Training because strategies change. Unfortunately, the company doesn’t provide Dedicated RM Support, which is a disadvantage that you will face.

You will have product training, limited Acquisition Support, and Backoffice Support, which are critical for franchise growth.

You will also have limited Marketing Support and Advisory Support from Alice Blue.

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Alice Blue Sub Broker Business - Office Requirement

Area in Sq. Ft.

150 - 200 Sq. Ft.

No. of Employees

Atleast 1

Dealer Terminal


Mobile or Telephones


Call Recording


Laptops or Computers



Not mandatory


Not mandatory

Managers Cabin

Not mandatory

When you start an Alice Blue Franchise, you will get specific requirements for the office space.

Remember that you pay the company Rs.25,000 – Rs.51,000 monthly for your office, and you must strictly follow the requirements.

The entire space must be 150 – 200 square feet or larger, and the expense will depend on the total area. Having at least one employee at the office is a mandatory requirement.

A Dealer Terminal and mobile connection are necessary for the franchise. You will also need computers and a fast and stable internet connection for you and your employees.

Installing a Call Recording system is optional, and you make an independent decision.

Using CCTV or having a Reception and Manager’s Cabin are optional; you can decide not to have these to limit office costs.

Alice Blue Sub Broker Dashboard Link

Web Platform

App Platform


Alice Blue Sub Broker Dashboard is where you receive real-time information on the leads and share market. Every sub-broker gets a dashboard because it is integral to the job.

Your dashboard will serve as a one-stop platform for all the necessary details. Alice Blue doesn’t provide an app-based dashboard, but its web platform dashboard system is quick and reliable.

You can access your dashboard from this link provided above to check the leads, reports, profits, payout time, etc.

Alice Blue Franchise Login

As an authorized person, you get Alice Blue Franchise Login information from the company. These details are used to access the dashboard through any web platform.

If you need help with login, contact the company to solve the issue. Your user ID and password are the keys to accessing your dashboard, so you mustn’t forget them.

You can access all your client information, including investment amounts and new leads, on the dashboard.

You can also check the reports sent by the company by using the login information.

Alice Blue Franchise Backoffice Platform - Features

Lead Addition Link


Manual Lead Addition


Lead Stage Info


Lead Info Backend Change


Lead Deletion


Brokerage Mapping


Manual Brokerage Change


Leads Report


Clients Activation Report


Clients Portfolio Report


Monthly Payout Report


With all the Alice Blue Sub Broker Backoffice that you receive, you will find running the franchise is easy.

Without backoffice support, finding your footing in the financial industry can get complicated, but with this company, you won’t have to worry about that.

The Lead Addition Link provided by the company helps you add a new client without difficulty. However, the company doesn’t offer Manual Lead Addition or Lead Info Backend Change.

The Lead Stage Info enables you to find the stage of the client’s investment, which will also help you approach the client with new investment options.

You don’t get Lead Deletion facilities, and Brokerage Mapping and Manual Brokerage Change are also unavailable.

You receive the Leads Report, Clients Activation Report, and Clients Portfolio Report regularly.

These reports, along with the Monthly Payout Report, will help you keep track of the client investment and your profit margin.

Alice Blue Sub Broker Review or Ratings by

Overall Rating

8.11 / 10


8.07 / 10


8.20 / 10


8.14 / 10


8.06 / 10


8.04 / 10

Alice Blue Authorised Person - Products Offered








Not offered

Mutual Fund



Not offered

IPOs / FPOs / NCDs


Foreign Stocks

Not offered


Not offered


Not offered

Alice Blue Franchise - Trading Platforms Offered

Trading App


Web Trading Platform


Trading Terminal


Algo Trading Platform


Robo Advisory Platform


Thematic Investment Platform


Foreign Stocks Investment Platform


Backoffice Platform


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How to Become a Alice Blue Sub Broker? - Eligibility Criteria





Academic Qualification


Basic Computer Skills


Basic Communication Skills


NISM Certificate

Yes, compulsory

The best thing about starting an Alice Blue franchise is the straightforward process. You must only pass the eligibility criteria and apply for the franchise to become an Alice Blue Sub Broker.

Always remember, there is no point in using for the sub brokership if you don’t pass the eligibility test.

You can check your eligibility criteria here.

  • You must be 21 or older.
  • It would help if you were an Indian national.
  • Having a NISM Certificate is compulsory.
  • A graduation degree in any subject is the minimum academic qualification.
  • You will need basic computer knowledge and skills.
  • Having good communication skills is also required.

Now that you have checked the eligibility criteria, you can apply for the sub-brokership. When you use it, you have to produce these details for successful submission.

  • Sub Broker Agreement
  • Address Proof – Aadhaar / Rental Agreement
  • Identity Proof – Aadhaar
  • PAN
  • Bank Account Details
  • Bank Canceled Cheque
  • Passport Size Photo

If you submit all these documents without error, your sub brokership application will only need a few days for approval.

The company will call you on your registered phone number to let you know your application is accepted.

Alice Blue Sub Brokership - Documents Required by Individuals

Sub Broker Agreement


Identity Proof - Aadhaar


Address Proof - Aadhaar / Rental Agreement




Passport Size Photo


Bank Account Details


Bank Cancelled Cheque


Alice Blue Franchise - Documents Required by Firms or Company

Sub Broker Agreement


Firm or Companies PAN


Firm or Companies TAN


Firm or Companies Incorporation Certificate


Firm or Companies Bank Details


Firm or Companies Cancelled Cheque


All Partners or Directors PAN


All Partners or Directors Aadhaar


All Partners or Directors Photo


Alice Blue Franchise – Conclusion

Starting an Alice Blue Franchise is an excellent opportunity because the earning potential is good, and the company is trustworthy.

You will receive 50% – 60% commissions, refer and earn benefits, and client acquisition fees. These add up to an approximate Rs.74,800 monthly income, a lucrative number for a franchise.

You will also receive beneficial offers and backoffice features to help with franchise growth.

With an Alice Blue sub brokership, you will have a stable income and a guarantee of regular payment because the company offers a 30-day payout time.

FAQs on Alice Blue Authorized Person

Here are the answers to all your questions about an Alice Blue Sub Brokership.

Does Alice Blue have a Sub Brokership Model?

Yes, Alice Blues has a sub-brokership model that offers 50% – 60% commissions to the sub-brokers. You can make Rs. 74,800 on average with an Alice Blue franchise.

How many Franchises does Alice Blue have?

Alice Blue has over 1900 sub-brokers, and the franchise number is quickly increasing. The company is seeing stable growth, and more people are interested in the sub brokership than ever.

What is the earning potential of Alice Blue AP?

The company offers 50% – 60% commissions to authorized persons, and they also offer refer and earn and client acquisition fees.

How can I Start an Alice Blue Franchise?

You can apply for the sub-brokership if you pass the eligibility criteria. Check the section where we have discussed this in detail.

Is Alice Blue Franchise a Profitable Business?

Yes, an Alice Blue franchise is very profitable since the company offers 50% – 60% commissions, client acquisition fees, and refer and earn opportunities.

Who are Alice Blue Sub Brokers?

The Alice Blue sub-brokers are the company-authorized people pitch the products and help people invest in them.

What is the Alice Blue Franchise Cost?

The franchise cost is meagre because when you join Alice Blue, you won’t have to pay any security deposit or exchange charges. The only fee you need to pay is the office expense of Rs.25,000 – Rs.51,000.

How much is Alice Blue Sub Broker Commission?

As an Alice Blue Sub Broker, you receive a 50% – 60% commission that will help you earn more than seventy thousand rupees per month.

Does Alice Blue AP get backoffice access?

Yes, all Alice Blue authorized persons to get backoffice access.

Is an Alice Blue Demat Account necessary to become a Sub Broker?

Yes, a DEMAT account is mandatory for an Alice Blue sub brokership.


Customer ratings and reviews of Alice Blue Sub Broker

  • Shreeraj says:

    I want your franchisee

  • Get 70% Revenue Sharing Now!Become Sub Broker