Check this space for ICICI Direct Sub Broker Franchise Program here.

ICICI Direct, one of the subsidiaries in the ICICI group of companies, has an identity of its own. As a full-service broker, ICICI Direct employs more than 2500 APs.

The commission offered to them ranges from 60%-70%. The company provides users with partner programs, Sub Brokers, and refer & earn business models.

The ICICI Direct AP Program offers its Sub Brokers a complete deck of investment products. Their backoffice system is full-fledged, offering exclusive features for the Sub Brokers to function effectively.

This article will describe the commission structure, office requirements, SWOT analysis, etc, for ICICI Direct Franchise. Have a look.

Type of Broker Full service Broker
Total Sub Brokers 2500+
Total Investment Rs.1,15,000 – Rs.1,65,000
Sub Brokers Commission 60% – 70%
Avg. Monthly Profit Approx. Rs.1,17,400
Breakeven Time 3 months
Payout Time 30 Days

ICICI Direct Franchise - Business Models

Sub Brokership


Partner Program


Refer and Earn


Why Start an ICICI Direct Franchise?

The ICICI Direct franchise is among the best franchises in the Sub Broker category. Here are some of the key reasons that you need to know why they are one of the best franchises to opt for in the industry:

  • The commission offered by the ICICI Direct franchise ranges from 60% to 70%. Apart from commission, the Sub Broker can earn income from acquiring clients. ICICI Direct offers Rs.200 for every client onboarded by the Sub Broker.
  • To be a Sub Broker with an ICICI Direct franchise, an individual must invest Rs.1,15,000 to Rs.1,65,000. On average, every Sub Broker earns about Rs.1,17,400 every month.
  • The payout time is 30 days, suitable for the sub-brokers. As they can receive their earnings within a month.

ICICI Direct Sub Broker Commission

Revenue Sharing

60% - 70%

Per Client Acquisition


The one deciding factor for all the Sub Brokers is the commission offered. The ICICI Direct allows all the Sub Brokers to earn money via two modes.

One of them is the revenue-sharing mode, which is 60%-70%. Also, they provide a commission per client acquisition, which is Rs.200 for every client.

The commission structure offered by ICICI Direct is one of the best and allows the Sub Brokers to earn money to live at their best.

The revenue sharing percentage is one of the best with the ICICI Direct. Join them to use the ICICI Direct commission system and earn a decent monthly income.

ICICI Direct Franchise Cost or Investment

Security Deposit (One Time)

Rs.75,000 - Rs.1 Lakh

Exchange Charges (One Time)


Office Expenses (Monthly)

Rs.40,000 - Rs.65,000

The ICICI Direct Franchise Cost ranges from Rs.75,000 to Rs.1,00,000 for one time. Although the exchange fee is nil, the time fee is huge for beginners.

You can negotiate with the broker while onboarding to keep it as low as possible so that you can start earning profits as soon as possible.

The monthly expenses for working with ICICI Direct range from Rs.40,000 to Rs.65,000. Keep your office expenses as low as possible to optimise your monthly earnings.

If you are starting your career in the finance industry, the chances are high that you will find the set-up fees relatively high.

But it’s appropriate according to the services and commissions the broker offers. The Sub Brokers can start earning Rs.1,17,400 from the first month itself.

ICICI Direct Sub Broker Franchise Profits & Income

Check out ICICI Direct Franchise Profits & Income here.

Total Clients 600
Active Clients 180
Avg. Commission per Active Client 1550
Total Brokerage 2,79,000
Sub Broker’s Share (60%) 1,67,400
New Client Acquisition 50
Client Acquisition Income (Rs.200 per Client) 10,000
Sub Broker’s Income 1,77,400
Total Expenses 60,000
Sub Broker’s Net Profit 1,17,400
Net Profit Margin 41%

The ICICI Direct Sub Broker franchise profit or income can be calculated using a hypothetical example. Suppose the total number of clients you have is 600, from which active ones are just 180.

These active clients invest Rs.1550 each, so the total investment will be Rs.2,79,000. The Sub Broker share, i.e. 60%, will bring their earnings to Rs.1,67,400.

The second mode of earning is for client acquisition. Suppose there are about 50 clients that were acquired in this month.

Then, the monthly earnings from them will be Rs.10,000. Now, the total revenues of the Sub Broker will be Rs.1,77,400.

It would help if you deducted the daily office expenses of Rs.60,000 to calculate the net profit. The net profit will be Rs.1,17,400 on deducting the office expenses, and the net profit margin will be 41%.

Joining ICICI Direct can be one of your life’s best decisions as you earn from the first month. Do join it to make a giant leap in your career in the financial sector.

ICICI Direct Sub Brokership Offers

Commission above 50%


Zero Investment


Free Advisory


Free Delivery Trading


Flat Brokerage Charges


1st Month Free Brokerage


Zero Brokerage on Loss Making Trades


Before you move with ICICI Direct, you’ll need to know about their offers. They offer a commission of above 50% to all Sub Brokers.

The Sub Brokers joining the ICICI Direct need to invest some money; they can only start working if they invest money.

They offer free advisory but do not provide free delivery trading. They offer flat brokerage charges but never offer zero brokerage, even on loss-making trades.

Please be sure to know the above-listed ICICI Direct franchise offers before you start working with them.

ICICI Direct Authorised Person SWOT Analysis

The SWOT analysis is one of the vital sections of this article. It states the strengths, weaknesses, opportunities and threats for the ICICI Direct Authorised Person. Let’s look.


  • As a part of the ICICI group of companies, ICICI Direct is a trustworthy name in the finance industry.
  • ICICI Direct have one of the best support systems for the Sub Broker to guide every step. This helps the Sub Brokers to keep up their motivation level and move ahead.
  • ICICI Direct also offers all the products, including loans, derivatives, equity, commodities, currency, insurance, mutual funds, etc.
  • The commission rate of 60%-70% allows more and more Sub Brokers to reach out to them daily and enrol themselves. The commission rates with ICICI Direct are among the best in the finance industry.
  • ICICI Direct often offers training programs and ongoing support for Sub Brokers. This ensures that individuals have the necessary knowledge and skills to navigate the financial markets and provide practical guidance to clients.


  • Huge set-up fees of Rs.65,000 to Rs.1,00,000 are required to start working with ICICI Direct.
  • The break-even time of ICICI Direct is three months, usually a month for the other companies.
  • ICICI Direct Sub Broker services do not provide trading options for foreign stocks. However, investors seeking exposure to international markets can explore alternative platforms offering diverse foreign stock trading opportunities.


  • ICICI Direct should expand its marketing opportunities in many remote areas to educate more people about its products and features. It will allow more and more people to reach out to the ICICI Direct and join them.
  • The company can include a thematic investment platform in their deck so that investors can use it and start their trading journey with ICICI Direct.
  • ICICI Direct typically provides advanced trading platforms and technological tools. Sub Brokers can leverage these tools to offer clients a seamless and efficient trading experience, enhancing customer satisfaction.


  • The unstable Indian stock market hampers a lot of investors from investing their money for the long term.
  • The financial services industry is highly competitive. Sub Brokers may need help attracting and retaining clients, especially when competing with established financial firms.
  • Economic downturns or recessions can negatively impact investment portfolios. It adversely affects the sentiment of potential and existing clients, who start losing trust in their advisors.

ICICI Direct Franchise or Authorised Person Support

Dedicated RM Support


Dealer Training


Products Training


Acquisition Support




Advisory Support


Backoffice Support


Marketing Support


The support provided by the ICICI Direct is immense. They provide dedicated RM support so that Sub Brokers can reach them directly for any issue.

They do conduct specialized training for dealers and products. These training sessions are crucial for the Sub Brokers so they can learn about the products they are selling, along with the code of conduct for the Sub Brokers.

The ICICI Direct also provides dedicated advisory, marketing and backoffice support to all Sub Brokers. It helps them connect with the company and avail all their support services.

ICICI Direct authorised person support features also organize webinars occasionally to motivate their Sub Brokers.

The company offers fantastic support services to its appointed Sub Brokers so that they can work efficiently.

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ICICI Direct Sub Broker Business - Office Requirement

Area in Sq. Ft.

200 - 300 Sq. Ft.

No. of Employees

Atleast 2

Dealer Terminal


Mobile or Telephones


Call Recording


Laptops or Computers



Not mandatory


Not mandatory

Managers Cabin

Not mandatory

The ICICI Direct franchise has some basic office requirements to follow. They have clear guidelines that every Sub Broker needs to adhere to in their daily office work.

The area required to open an office with the ICICI Direct Sub Broker is about 200-300 sq ft. At least two employees are required to work with the ICICI Direct Sub Brokers.

Having a dedicated dealer terminal, laptop, and mobile phone is compulsory. On the other hand, CCTV, call recording, manager cabin, and reception areas are optional.

If you have them, it will be good, but per the ICICI Direct guidelines, they are not mandatory. Choosing a good location for your office requirement is essential so clients can find it easy to reach you.

ICICI Direct Sub Broker Dashboard Link

Web Platform

App Platform


The ICICI Direct Sub Broker dashboard link allows them to contact the account whenever required.

The dashboard enables the Sub Brokers to reach out to their account and check their performance occasionally.

The dashboard link can be accessed from any remote location at any time. Save the dashboard link with you so you can access it, as you can log in anytime.

ICICI Direct Franchise Login

The ICICI Direct franchise login is straightforward. The Sub Brokers can log in via the dashboard and with the details shared in the confirmation email.

On entering your details, you can log in to your dashboard and explore the options provided. The login procedure will help you to know about your performance for the selected period.

The ICICI Direct franchise login details are confidential, and the Sub Brokers cannot share them with anyone.

ICICI Direct Franchise Backoffice Platform - Features

Lead Addition Link


Manual Lead Addition


Lead Stage Info


Lead Info Backend Change


Lead Deletion


Brokerage Mapping


Manual Brokerage Change


Leads Report


Clients Activation Report


Clients Portfolio Report


Monthly Payout Report


Being one of the finest brokers, the ICICI Direct offers the best features to all Sub Brokers. They allow the Sub Brokers to add the leads to the platforms manually.

The company provides all the essential information about the tips to the Sub Brokers. The Sub Brokers can work on the charges and change the data if required.

They can even delete leads if they are of no use. The company allows the Sub Brokers to generate leads reports, client activation reports, monthly payout reports and client portfolio reports.

These reports are essential for the Sub Brokers as they will enable them to assess their performance every month.

ICICI Direct Sub Broker Review or Ratings by

Overall Rating

9.56 / 10


9.53 / 10


9.68 / 10


9.60 / 10


9.51 / 10


9.49 / 10

ICICI Direct Authorised Person - Products Offered









Mutual Fund




IPOs / FPOs / NCDs


Foreign Stocks

Not offered





ICICI Direct Franchise - Trading Platforms Offered

Trading App


Web Trading Platform


Trading Terminal


Algo Trading Platform


Robo Advisory Platform


Thematic Investment Platform


Foreign Stocks Investment Platform


Backoffice Platform


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How to Become a ICICI Direct Sub Broker? - Eligibility Criteria





Academic Qualification


Basic Computer Skills


Basic Communication Skills


NISM Certificate

Yes, compulsory

As a Sub Broker applicant, you should know the ICICI Direct eligibility criteria. Below, I’m sharing the eligibility criteria to become an ICICI Direct Sub Broker.

  • The minimum criteria for the age group to be a Sub Broker with ICICI Direct is 18 years or above.
  • The applicant should be an Indian citizen and have completed their graduation.
  • They should know how to operate computers and communicate well with their clients and peers.
  • They should have appeared and passed the NISM exam.

The above-listed eligibility criteria should be met to apply for the Sub Brokership program. Going further, the applicant must click on the tab “Become a Sub Broker” at the bottom of the page.

A form will appear, fill it out and submit it. An executive from the company will call and guide you further for the docuemnst submission.

Individuals must submit proof of ID, bank information, and the Sub Broker contract. Submitting the documents will take little time for the company to onboard the Sub Broker.

The applicant will receive the confirmation email along with the desired details. To become an ICICI Direct Sub Broker, follow the guidelines mentioned above.

ICICI Direct Sub Brokership - Documents Required by Individuals

Sub Broker Agreement


Identity Proof - Aadhaar


Address Proof - Aadhaar / Rental Agreement




Passport Size Photo


Bank Account Details


Bank Cancelled Cheque


ICICI Direct Franchise - Documents Required by Firms or Company

Sub Broker Agreement


Firm or Companies PAN


Firm or Companies TAN


Firm or Companies Incorporation Certificate


Firm or Companies Bank Details


Firm or Companies Cancelled Cheque


All Partners or Directors PAN


All Partners or Directors Aadhaar


All Partners or Directors Photo


ICICI Direct Franchise – Conclusion

The ICICI Direct franchise is one of the best institutions if you are looking forward to excelling in the finance industry.

The broker offers top back backoffice and support facilities for their brokers. They provide excellent commission percentages and motivate more Sub Brokers to join them to expand their network further.

As per the Finec., the broker has received more than nine ratings in all the parameters. The ICICI Direct allows every broker to earn more than Rs.1,17,400 monthly.

You can also be a part of the great institution and be financially independent today.

FAQs on ICICI Direct Authorised Person

Here is the list of FAQs related to the ICICI Direct Sub Brokership.

Does ICICI Direct have a Sub Broker model?

The ICICI Direct offers a great Sub Broker model for individuals passionate about working in finance.

How many franchises does ICICI Direct have?

The ICICI Direct has more than 2500 franchises today.

What is the earning potential of ICICI Direct AP?

On average, every Sub Broker earns 1,17,400 INR monthly with the ICICI Direct.

How can I Start an ICICI Direct Franchise?

To start working with the ICICI Direct franchise, you need to look at the eligibility criteria of the ICICI Direct.

Once you go through it, you can submit the relevant document to the brokers after having a detailed discussion with their executives.

Is ICICI Direct Franchise a Profitable Business?

Yes, opting for the ICICI Direct franchise is a profitable business for the Sub Brokers.

Who is ICICI Direct Sub Broker?

The ICICI Sub Brokers enrol with the company, sell their products and services to their client base, and earn commissions.

What is ICICI Direct Franchise Cost?

The ICICI franchise can cost you anything from 1,15,000 to 1,65,000 INR.

How much is the ICICI Direct Sub Broker Commission?

The ICICI Direct Sub Broker offers a 60% to 70% commission rate. It is one of the best in the industry.

Does ICICI Direct AP get back-office access?

The back office platform for ICICI Direct is equipped with all the facilities required by the Sub Broker to work efficiently. You can access them and ensure you are using them all to create your client base.

Is an ICICI Direct Demat Account necessary to become a Sub Broker?

Having a demat account is the primary condition for the Sub Broker.


Customer ratings and reviews of ICICI Direct Sub Broker

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