Axis Direct, one of the top banking brokers in India. It offers Axis Direct Sub Broker Program that can help you make a decent income monthly, and it is no wonder why so many people are joining the company.

Starting an Axis Direct Franchise is relatively inexpensive since the company only charges a reasonable security deposit for the franchise.

Already, 1800+ sub-brokers are working for the company, and you could join this network today to benefit from the company commissions.

In this review of the Axis Direct sub brokership, we will discuss the company policies, commissions, charges, costs, back-office support, and more.

Keep reading to find out these details, and make your decision about joining the franchise.

Type of Broker Full service Broker
Total Sub Brokers 1800+
Total Investment Rs.88,000 – Rs.1,58,000
Sub Brokers Commission 50% – 70%
Avg. Monthly Profit Approx. Rs.98,450
Breakeven Time 3 months
Payout Time 30 Days

Axis Direct Franchise - Business Models

Sub Brokership


Partner Program


Refer and Earn


Why Start an Axis Direct Franchise?

Axis Direct is a known name, and people join the company for its reliability. They offer many benefits with a high commission percentage.

By joining Axis Direct Franchise, you can make a large sum of money regularly without any huge investment.

Considering all the beneficial factors of a sub-brokership is necessary before you get the franchise deal and become an authorized person.

Here are all the benefits of Axis Direct:

  • Axis Direct offers 50% – 70% on client investment, a percentage that could make you earn an average of Rs.98,450 monthly. This amount of money is not only lucrative but also unusual for a sub brokership.
  • The Payout Time of the company is only 30 days, and you won’t have to worry about the company’s trustworthiness. Axis Direct is already a well-known brand in the Indian financial market, and they pay the sub-brokers without delay.
  • Apart from the brokership and Partner Program, the company also offers Refer and Earn opportunities. You can earn a significant amount of money from Refer and Earn without spending your time.
  • The Security Deposit for the franchise is only Rs.50,000 – Rs.1 Lakh, and people see that as a reasonable investment. The one-time Exchange Charges are also shallow, just Rs. 3000.
  • The company offers Free Advisory and Marketing Support. These factors can help you expand your client base and sell the products. It will increase your monthly profit margin and help you grow as a sub-broker.
  • Axis Direct provides backoffice support, including Lead Addition Link Lead Stage Info, and Leads Report. They also offer Clients Activation Report and Clients Portfolio Report for your benefit. These reports and information help you identify the active clients so that you can approach them for making investments.

Axis Direct Sub Broker Commission

Revenue Sharing

50% - 70%

Per Client Acquisition


Is the Axis Direct Sub Broker Commission worth the franchise cost? The answer is yes!

The company offers 50% – 70% commissions and is considered one of the most lucrative in the financial market.

Axis Direct doesn’t share any Client Acquisition benefits, but people don’t feel wrong about that because the commission rates are so high.

With this commission, you can make up to Rs.98,450 monthly, and it could increase even more as your client base grows.

Axis Direct Franchise Cost or Investment

Security Deposit (One Time)

Rs.50,000 - Rs.1 Lakh

Exchange Charges (One Time)


Office Expenses (Monthly)

Rs.35,000 - Rs.55,000

You do not have to think twice about joining Axis Direct as a sub-broker because the Axis Direct Franchise Cost is so affordable.

You only need to pay a security deposit of Rs.50,000 – Rs.1 Lakh and an Exchange Charge of Rs.3000. These fees are one-time charges and must be paid when approved by an authorized person.

Another expense that you have to carry monthly is the office charge. Axis Direct charges Rs.35,000 – Rs.55,000 for the office, and the amount varies depending on how large the office is.

Axis Securities Sub Broker Franchise Profits & Income

Check out Axis Securities Franchise Profits & Income here.

Total Clients 600
Active Clients 165
Avg. Commission per Active Client 1550
Total Brokerage 2,55,750
Sub Broker’s Share (60%) 1,53,450
New Client Acquisition 30
Client Acquisition Income (Zero per Client) 0
Sub Broker’s Income 1,53,450
Total Expenses 55,000
Sub Broker’s Net Profit 98,450
Net Profit Margin 38%

We should now discuss the essential part of a sub-brokership, and that is the amount of money you can make from it. Axis Direct Sub Broker Profits are sky high, yet you make it with little investment.

Let’s break down the details of the sub-broker profit so you have a complete idea about the franchise.

Let’s assume you have a client base 600 with 165 active clients, and the average Commission per Active Client is Rs. 1550. You make a Total Brokerage of Rs. 2,55,750 from this active client base monthly.

Axis Direct offers a 50%-70% commission, so you make a 60% commission on the client’s investment. With that commission, you make Rs. 1,53,450 from the Total Brokerage.

The company doesn’t offer Client Acquisition fees for new clients, so you can’t increase your profit based on new clients.

Don’t forget that you pay the monthly office charge for your office. If you pay the highest office expense amount, Rs. 55,000 monthly, you keep a profit of Rs. 98,450.

Axis Direct Sub Brokership Offers

Commission above 50%


Zero Investment


Free Advisory


Free Delivery Trading


Flat Brokerage Charges


1st Month Free Brokerage


Zero Brokerage on Loss Making Trades


Axis Direct Franchise Offers for the sub-brokers are highly advantageous as they can increase your net profit.

With a commission rate above 50%, all the authorized persons make a large sum of money, even if their client base is manageable.

After a few months, your client base expands, and your profit keeps increasing because the commission depends on the client’s investment amount.

The company doesn’t offer a Zero Investment policy, and you need to make a security deposit and pay exchange charges when you become an authorized person. You also pay monthly office expenses of up to Rs. 55,000.

Free Advisory services are the most beneficial among all the offers Axis Direct provides. With this service, you get a clear idea of the products and how to sell the products to your clients.

The company doesn’t offer Free Delivery Trading, Flat Brokerage Charges, 1st Month Free Brokerage, or Zero Brokerage on Loss Making Trades.

However, many companies providing sub brokership do not offer those, so that is not a bother.

Axis Direct Authorized Person SWOT Analysis

A SWOT analysis of the Axis Direct sub-brokership will give you a clear idea of the strengths, weaknesses, opportunities, and threats you will face as an Axis Direct Authorized Person.

Experts always recommend you read a SWOT analysis before joining a sub-brokership because the job of a sub-broker can be challenging.

A SWOT analysis will show you the benefits and difficulties of the job, and you can decide whether or not you are ready for it.


  • The 50%-70% commission the company offers is way higher than what most companies pay, and you get the chance to earn a substantial amount every month.
  • With 1600+ sub-brokers across the country, the company already has a presence in the market. People know the brand name and feel secure when an Axis Direct sub-broker approaches them.
  • An authorized person can make Rs. 98,450 monthly, more than what you can make from most other franchise opportunities.
  • The Free Advisory of the company can prepare you for the job, and you will get support whenever you face a problem with client investment.
  • The company offers Dedicated RM Support to all the sub-brokers, and that policy helps immensely to serve the client base. Satisfied clients often choose to invest more because they trust you.


  • Axis Direct doesn’t provide Zero Investment sub brokership opportunities. With Zero Investment policies, the people uncertain about the sub-brokership can at least try it without losing money.
  • The company doesn’t offer Free Delivery Trading or Flat Brokerage Charges. Other companies that charge similar security deposits for sub brokership often provide those services.
  • You won’t receive Lead Info Backend Change, Lead Deletion, or Brokerage Mapping advantages. Without this help, your chance of increasing profit lessens.


  • Axis Direct has brand recognition and has seen quick growth in recent years. The projection is the company will keep growing, and all sub-brokers will be able to increase their profit margins.
  • Indians are investing more in the financial market since money management awareness has grown among the younger generations.
  • The company is quickly increasing its sub-broker base, and Axis Direct will likely provide more offers and benefits to the sub-brokers in the future.


  • The most significant threat for a sub-broker is market instability. International financial market events can impact Indian financial market investment.
  • Rising inflation and joblessness can impact the client base of sub-brokers. People who invested in the past may only do so if they are reassured about their jobs.
  • The competitiveness among sub-brokers will increase as more people join Axis Direct as authorized persons.

Axis Direct Franchise or Authorised Person Support

Dedicated RM Support


Dealer Training


Products Training


Acquisition Support




Advisory Support


Backoffice Support


Marketing Support


Axis Direct AP Support is robust because the company cares about the sub-brokers.

You will receive Dedicated RM Support, the most critical support system for an authorized person, and Acquisition Support. With Acquisition Support, serving new clients and getting them to invest is easy.

The company provides Dealer Training and product training that help new sub-brokers understand and execute their jobs. They won’t offer you Webinars, which is common in the industry.

You will have Advisory Support, Backoffice Support, and Marketing Support from the company as they are invested in making the sub-brokers successful.

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Axis Direct Sub Broker Business - Office Requirement

Area in Sq. Ft.

200 - 300 Sq. Ft.

No. of Employees

Atleast 2

Dealer Terminal


Mobile or Telephones


Call Recording


Laptops or Computers



Not mandatory


Not mandatory

Managers Cabin

Not mandatory

If you run an Axis Direct Franchise, you pay a specific monthly office expense charge. The office fee ranges between Rs.35,000 and Rs.55,000 because different people run their offices differently.

The company has instructions you must follow when running a franchise office. Your office must be 200 – 300 square feet, and the company only accepts things more minor.

You must employ at least two employees, and you can increase this number if necessary.

A Dealer Terminal, telephone or mobile connection, and computer access must be arranged. You can install a Call Recording system and CCTV, which are not mandatory.

Having a Reception space is also not mandatory, but you could have that.

Axis Direct Sub Broker Dashboard Link

Web Platform

App Platform


Axis Direct Sub Broker Dashboard can be used to check your client data, including their investment pattern and investment amount.

You will also be able to access your personal information, profit report, and other such details. Access to a personal dashboard makes the entire franchise running process easy and organized.

No app platform has been released for dashboard access; you should use this web platform link.

Axis Direct Franchise Login

To access your dashboard as an authorized person, you must use your Axis Direct Franchise Login provided to you by the company.

You will receive these details when you deposit to become an authorized person of Axis Direct. Follow the web platform dashboard link to your dashboard, and then use your login details to get access.

You can also change your login password through the dashboard.

Axis Direct Franchise Backoffice Platform - Features

Lead Addition Link


Manual Lead Addition


Lead Stage Info


Lead Info Backend Change


Lead Deletion


Brokerage Mapping


Manual Brokerage Change


Leads Report


Clients Activation Report


Clients Portfolio Report


Monthly Payout Report


Axis Direct Sub Broker Backoffice features are offered to the APs so that they can analyze client information.

With this information, sub-brokers can effortlessly perform investment-related tasks and serve the clients without delay.

The company offers Lead Addition Links, Lead Stage Info, and Manual Lead Addition services.

They don’t yet provide Lead Info Backend Change, Lead Deletion process, Brokerage Mapping, and Manual Brokerage Change services.

However, the company will give you all the necessary reports, including the Leads Report, Clients Activation Report, Clients Portfolio Report, and your Monthly Payout Report.

Axis Direct Sub Broker Review or Ratings by

Overall Rating

8.77 / 10


8.73 / 10


8.87 / 10


8.80 / 10


8.71 / 10


8.70 / 10

Axis Direct Authorised Person - Products Offered









Mutual Fund




IPOs / FPOs / NCDs


Foreign Stocks

Not offered





Axis Direct Franchise - Trading Platforms Offered

Trading App


Web Trading Platform


Trading Terminal


Algo Trading Platform


Robo Advisory Platform


Thematic Investment Platform


Foreign Stocks Investment Platform


Backoffice Platform


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How to Become a Axis Direct Sub Broker? - Eligibility Criteria





Academic Qualification


Basic Computer Skills


Basic Communication Skills


NISM Certificate

Yes, compulsory

Now that you have all the details about the Axis Direct franchise, you may wish to know how to apply for the sub-brokership.

To become an Axis Direct Sub Broker, you need to pass the company’s standard eligibility criteria and then apply for the sub-brokership.

Eligibility criteria:

  • All applicants must be 21 or older.
  • You must have Indian nationality.
  • It would help if you had a graduation degree.
  • A NISM Certificate is mandatory for all candidates.
  • You need to have some computer knowledge.

If you pass the eligibility criteria, the next step is easy. Just apply for the franchise with the relevant documents.

These are the documents you need:

  • Sub Broker Agreement
  • Address Proof – Aadhaar / Rental Agreement
  • Identity Proof – Aadhaar
  • Passport Size Photo
  • PAN
  • Bank Account Details
  • Bank Canceled Cheque

Enter a valid mobile number and email address because the company will contact you via phone. They will send the login details to your email address after you have made the deposits.

Axis Direct Sub Brokership - Documents Required by Individuals

Sub Broker Agreement


Identity Proof - Aadhaar


Address Proof - Aadhaar / Rental Agreement




Passport Size Photo


Bank Account Details


Bank Cancelled Cheque


Axis Direct Franchise - Documents Required by Firms or Company

Sub Broker Agreement


Firm or Companies PAN


Firm or Companies TAN


Firm or Companies Incorporation Certificate


Firm or Companies Bank Details


Firm or Companies Cancelled Cheque


All Partners or Directors PAN


All Partners or Directors Aadhaar


All Partners or Directors Photo


Axis Direct Franchise – Conclusion

Axis Direct Franchise is one of the top sub-brokerships in India because it offers excellent commissions and helpful backoffice services.

They will give you 50% – 70% commissions, and the investment you must make for the franchise is pretty low.

The company provides superb offers, support, and dashboard access free of charge. You should consider joining Axis Direct if you want to work in the financial industry.

FAQs on Axis Direct Authorized Person 

Here are the details of the Axis Direct Sub Brokership.

Does Axis Direct have a Sub Brokership Model?

Yes, Axis Direct offers sub brokership to eligible people. To become an Axis Direct sub-broker, you pay a one-time security deposit and exchange charge.

How many Franchises does Axis Direct have?

Axis Direct has more than 1,800 franchises, and they are still accepting sub-brokership applications from interested parties.

What is the earning potential of Axis Direct AP?

You can earn an average of Rs.98,450 monthly from the Axis Direct franchise. The company offers 50% – 70% commissions to all sub-brokers and a 30-day payout time.

How can I Start an Axis Direct Franchise?

To start an Axis Direct sub-brokership, you need to send an application to the company.

If you pass the eligibility criteria and can make the security deposit, the company will give you Authorized Person status.

Is Axis Direct Franchise a Profitable Business?

Yes, the Axis Direct franchise is very profitable because it provides 50% – 70% commissions. You will be making Rs.98,450 on average with this commission rate.

Who are Axis Direct Sub Brokers?

Axis Direct sub-brokers are the people who sell Axis Direct products to the clients. They have authorized person status and receive a commission on the total client investments.

There are currently more than 1,800 sub-brokers with Axis Direct franchise rights.

What is Axis Direct Franchise Cost?

To become an Axis Direct sub-broker, you invest Rs.50,000 – Rs.1 Lakh as a one-time security deposit and Rs. 3,000 as an Exchange Charge.

You also pay an office charge of Rs.35,000 – Rs.55,000 monthly for your office expenses.

How much is the Axis Direct Sub Broker Commission?

Axis Direct offers 50% – 70% commissions to every sub-broker, and you can make Rs.98,450 monthly from this commission percentage.

Does Axis Direct AP get backoffice access?

Yes, all Axis Direct sub-brokers get backoffice access because backoffice access is necessary to run the franchise without any issues.

Is an Axis Direct DEMAT Account necessary to become a Sub Broker?

Yes, you will need a DEMAT account to become a sub-broker.


Customer ratings and reviews of Axis Direct Sub Broker

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