In the wealth and portfolio management space, ASK PMS is a name that many investors sought after.

This financial service group has been one of the top choices of many affluent families in the country.

With a rich history of more than four decades, ASK Portfolio Management stands tall amongst all other similar service providers in the nation.

In this article, we will talk about how you can avail the portfolio management services of ASK and grow your wealth.

The article will talk about the returns offered by ASK PMS over the last few years, their charges and fees, top funds or strategies, and top funds or strategies that investors mostly opt for and many other details.

Total AUM Rs.25,861.61 Cr.
Avg. 1 Year Return 22.74%
Active Clients 16674
No. of Strategies 5
Minimum Investment Rs.50 Lakh
Experience 41 Years

ASK PMS - Company Overview


Portfolio Management

Organization Type


Head Office

Mumbai, Maharashtra


Asit Koticha

Founded In (year)


Why Invest in ASK PMS?

The ASK Portfolio Management Services has been one of the top-rated PMS in the country. Here are the reasons why you should invest with ASK –

  • It is one of the first portfolio management companies to get a license for its services in India. You can rely on their experience over all these years.
  • Capital preservation and appreciation are the main goals of ASK PMS, and thus, they follow a highly disciplined approach.
  • They follow an integrated risk management mechanism and review investments regularly to give the best returns to their clients.
  • ASK PMS have in-house proprietary research tools, which are super advanced and help them generate better returns for the clients.

Ask Portfolio Management Service Performance or Returns

1 Year Return


Nifty 50 - 1 Year Return


3 Year Return


Nifty 50 - 3 Year Return


5 Year Return


Nifty 50 - 5 Year Return


In the past few years, ASK PMS Returns have been impressive. The 1-year return of the portfolio manager has been double what Nifty 50 has offered during the same period.

While Nifty offered only 10.74% during the past year, ASK PMS offered a whopping 22.74% to its clients. Even the 3-year and 5-years of the firm have been almost the same as the index.

Ask PMS Commission, Charges or Fees

Fixed Fees

2.5% of Fund Value (AMC)

Variable AMC

1.5% of Fund Value

Variable Profit Sharing

20% (if above 8.00% profit)

Exit Load 1st Year


Exit Load 2nd Year


Exit Load 3rd Year


If you think portfolio management services can cost you a heap, then you must look at the ASK PMS Commission and charges.

This PMS charges a nominal 2.5% of the fund value annually, which is a fixed charge. This is for maintaining your account and offering the services.

Apart from that, all charges are variable and occasional. For instance, if they can generate profits of about 8%, then they charge 20% of the profit from the clients, otherwise not.

There is a variable AMC of 1.5% of the fund value. Then comes the exit loads, which is the same across the first three years.

Whether you redeem your investments within 1st or 2nd year or 3rd year, you must pay only 1% exit load.

Best Strategies by Ask Portfolio Management Services

Check out various strategies or Investment approaches provided by Ask Portfolio Managers.

Strategy Name Indian Entrepreneur Portfolio India Select Portfolio Growth Portfolio Financial Opportunities Portfolio Domestic Resurgence Portfolio
Start Date 25-Jan-10 04-Jan-10 29-Jan-01 26-Jul-18 01-Jan-16
Category Multi Cap Multi Cap Multi Cap Sector Fund Multi Cap
Benchmark S&P BSE 500 S&P BSE 500 S&P BSE 500 Nifty 50 S&P BSE 500
AUM (Rs.) Rs.18,866 Cr. Rs.2,899 Cr. Rs.2,875 Cr. Rs. 466 Cr. Rs. 975 Cr.
No. of Stocks 23 25 24 13 NA
1 Year Return 25.13% 29.29% 29.10% 18.14% 31.71%
3 Year Return 14.76% 14.77% 15.55% 9.99% 18.53%
5 Year Return 15.42% 17.54% 15.20% 11.68% 16.86%
Fund Manager Mr. Sumit Jain Mr. Chetan Thacker Mr. Chetan Thacker Mr. Bhavesh Kanani NA

There are five ASK Portfolio Manager strategies depending on the client’s investment goals, profile and budget.

Indian Entrepreneur Portfolio

It is a multi-cap strategy, which was started back in 2010’s January, and Mr Sumit Jain manages it. The benchmark index that this strategy follows is the S&P BSE 500.

At present, the AUM of the strategy is Rs. 18,866 crores invested across 23 stocks of different market capitalisation.

The 5-year return of the strategy has been the highest among all other strategies. It offered 25.13% during the past five years.

The 3-year returns and 1-year returns are also some of the highest. The returns for the two periods are 14.76% and 15.42%, respectively.

India Select Portfolio

Mr Chetan Thacker manages this strategy and the fund. Under this strategy, there is around Rs. 2,899 crore of assets at present (AUM).

The benchmark index for the strategy is the S&P BSE 500, as it is a multi-cap strategy. The number of stocks in this strategy is 25 currently.

The fund has offered 29.29% as a 5-year CAGR, its 3-year CAGR is 14.77%, and its 1-year return is 14.54%.

Growth Portfolio

This is another multi-cap strategy with a total of 24 stocks in it. The benchmark index is again S&P BSE 500, and the current AUM of the fund is Rs. 2,875 crore.

This is one of the oldest strategies offered by ASK; it started in 2001 and is currently managed by Mr Chetan Thacker.

The returns provided by the fund have been quite impressive. It offered 29.01 % in the past five years, while its three-year return has been 15.55%, and 15.20% is its 1-year return.

Financial Opportunities Portfolio

This sectoral fund was started in 2018 and managed by Mr Bhavesh Kanani. The fund currently has around Rs. 466 crores of AUM spread across 13 stocks.

The fund has had one of the highest returns in the past 1 year. It offered 18.14% during the period, while its 3-year return is also quite stunning, which is 9.99%.

However, the 5-year CAGR is a bit lower as it stands at 11.68%.

Domestic Resurgence Portfolio

This is a multi-cap strategy that tracks the BSE 500 index of S&P. The current AUM of the fund stands at Rs.975 crore, and Mr Bhavesh Kanani manages it.

The fund has offered the highest returns compared to the other four strategies. The past five-year return stands at 31.71%, the three-year is 18.53%, and the 1-year return is 16.86%.

Top Fund Managers of Ask PMS


Mr. Kuldeep Gangwar


Mr. Chetan Thacker


Mr. Sandip Bansal


Mr. Sumit Jain


Mr. Bhavesh Kanani

The top five ASK Mutual Fund Managers are –

Mr Sumit Jain

Currently the Deputy Chief Investment Officer at ASK PMS. He has more than 16 years of experience in the equity market.

Sumit Jain conceptualized and managed the Indian Entrepreneur Strategy at ASK. He has significantly contributed to building the company’s proprietary valuation models.

He is a Post Graduate in Management from the University of Mumbai and served ICICI Prudential Life Insurance and First Global Securities before joining ASK.

Mr Chetan Thacker

He is currently the Senior Vice President – Portfolio Manager at ASK PMS. He has over 12 years of experience, which was started in McKinsey & Company.

Chatan Thacker is a CFA from ICFAI University and holds a PGDBM from the prestigious Narsee Monjee Institute of Management Studies.

Mr Bhavesh Kanani

With over 16 years of experience in domestic and global equity markets, he is one of the top Portfolio Managers across the industry.

He completed his MBA in Finance from IBS and worked with some of the biggest brands in the BFSI industry, such as Centrum Broking, Bank of America, Sharekhan and Citigroup, before joining ASK PMS in 2013.

Mr Kuldeep Gangwar

Mr Gangwar also has over 16 years of experience in the sales side of equity research with domain experience in the FMCG and Retail sector.

Before joining ASK, he worked at HSBC Securities, Capital Markets (India) Pvt. Ltd. He is a CFA Charterholder and an Electronics and Communication Engineer from IIT Roorkee.

Mr Sandip Bansal

Out of his total work experience of 19 years, he has been committed to equity markets for 15 years.

He has worked with some esteemed companies in the industry, such as KMPG, UBS Securities, Kotak Institutional Equities and others.

His educational background is super strong as he holds a CA, CS and an MBA from IIM Ahmedabad. He joined ASK in 2021’s July.

ASK Portfolio Managers SWOT Analysis

Check out SWOT Analysis on ASK Portfolio Management.


  • Multiple Investment Strategies
  • Benchmark beating returns
  • Complete Management Support
  • Customization of strategies as per need and investment goals
  • Strategy switching


  • Long-term performance is a bit weak
  • Charges exit load irrespective of year of redemption
  • Most strategies are multi-cap strategies


  • Increasing awareness about investments
  • Digitalisation
  • Increasing disposable income


  • Multiple Portfolio Management Services – High Competition
  • Less Diversification
  • Weak support facility

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Investment Facilities provided by Ask Portfolio Manager

Custom Strategy


Strategy Switch


Switch Charges

1.5% of Fund Value

NRI Investment






Early Exit


Early Exit Charges

1% within 1st Year

The ASK Portfolio Management Features offered by the portfolio managers include –

  • Personalization of investment strategies to fit the needs of the investors
  • They help you switch between strategies if required. The switching charges are reasonable and currently are Rs. 1.5% of the fund value.
  • ASK portfolio managers offer NRI investment management facilities as well
  • Both discretionary and non-discretionary investments are allowed
  • You can exit the investment early by paying 1% of the fund value if you are exiting in the first year.

Ask Portfolio Management Support

Call Support


Email Support


Chat Support


Dedicated RM Support


Fund Manager Intereraction


Issue Resolving TAT

Max 3 Working days

The ASK Portfolio Management Services include –

  • Call Support to assist the investors with their queries and grievances.
  • Dedicated Relationship Support is offered to every investor
  • Chat and Email support are readily available
  • Direct interaction with the Fund Manager

Ask PMS Dashboard Link

Web Platform

ASK PMS Dashboard helps in tracking all your investments in one place. You can see all your investments and check how they are performing.

The investment objectives, goals, and returns are all in one place to help you monitor your investment whenever you want. You will get access to the dashboard upon registering with ASK PMS.


As said above, you will get access to the dashboard offered by ASK once you open an account with them.

They will share the ASK PMS Login credentials, which you must enter in the dashboard for logging in.

You will get your PMS account ID and password. The password you can alter later as per your choice and convenience.

Ask PMS Review or Ratings by

Overall Rating

9.34 / 10

Portfolio Performance

9.57 / 10


9.20 / 10


9.29 / 10


9.11 / 10


9.53 / 10

Ask Portfolio Management Services - SEBI Details

SEBI Reg. No.


Contact Person

Amit Gupta

Telephone No.

022 6652 0000


Birla Aurora, 16 level, Office Floor 9, , Dr Annie Besant Road, Worli,, MUMBAI, MAHARASHTRA, 400030

Starting Date

Jan 01, 2016

How to Invest in ASK PMS?

If you are wondering how you can invest in ASK Portfolio Management, then here are the details you need to know –

Firstly, you need to check whether you are eligible for PMS services or not.

  • ASK offers PMS services to investors over and above the age of 18 years
  • The investor can be both an Indian Resident or an NRI
  • The minimum investment requirement is Rs. 50 lakhs

If you meet these criteria, then you can apply to open the PMS account by submitting the following documents –

  • PMS agreement
  • POA
  • Demat account details
  • PAN
  • Address proof

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Ask PMS - Eligibility Criteria


18+ Years


Indian & NRI


Minimum Rs.50 Lakh

Documents required to Invest with Ask Portfolio Manager

PMS Agreement




Demat Account




Address Proof


ASK PMS  – Conclusion

Therefore, if you want your investments to grow more than the market and be in the hands of experienced portfolio managers, you can reach out to ASK PMS at any given time.

Their exceptional management support and investment strategies can help you reach your investment goals easily while reducing risk quotient.

FAQs on ASK Portfolio Management

Here are various FAQs related to ASK Portfolio Management Services.

Which is the Best Strategy for ASK PMS?

As per returns, The Domestic Resurgence Portfolio is the best at present as it offers the highest returns across all timeframes.

What is the Minimum Investment in ASK PMS?

You need to invest a minimum of Rs. 50 lakhs to enrol for PMS services of ASK.

What is the Return of ASK PMS?

The average one-year return of ASK PMS is currently 22.74%, one of the industry’s highest.

Is ASK Portfolio Management good?

ASK has highly experienced portfolio managers in its team who have around 15-16 years of experience in equity markets and research.

What is the fixed commission of ASK PMS?

The fixed commission you must pay to ASK PMS is 2.5% of the fund value. It needs to be paid annually.

Is a Demat account mandatory for ASK Portfolio Managers?

Yes, you need to have a Demat account for investing via ASK Portfolio Managers. This is mandatory because your funds will be invested in equities.

What are the Exit Charges of ASK Portfolio Management?

The exit charge is fixed at 1% if you exit within 3 years of investments.

Who are the current fund managers of ASK PMS?

The current fund managers of top funds at ASK are Mr Sumit Jain, Mr Chetan Thacker and Mr Bhavesh Kanani.

What is the AUM of ASK Portfolio Management Service?

Currently, the total AUM under ASK is Rs. 26868.95 crore, which is from its 19325 active clients on the platform.

Do ASK Portfolio Managers Charge Variable Commissions?

Yes, it charges a variable commission of 1.5% of the fund value as an annual maintenance charge, and if it can offer you profits over 8%, then it takes a profit share, which is 20% of the profit.


Customer ratings and reviews of Ask PMS

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