Ask PMS or Portfolio Management – Returns, Charges, Support & more
In the wealth and portfolio management space, ASK PMS is a name many investors seek out.
This financial service group has been one of the top choices of many affluent families in the country.
With a rich history spanning more than four decades, ASK Portfolio Management stands tall among similar service providers in the nation.
In this article, we will talk about how you can avail the portfolio management services of ASK and grow your wealth.
The article will discuss the returns offered by ASK PMS over the last few years, its charges and fees, top funds or strategies, the funds or strategies investors most often opt for, and other details.
| Total AUM | Rs.10962.96 Cr. |
| Avg. 1 Year Return | -7.29% |
| Active Clients | 7885 |
| No. of Strategies | 11 |
| Minimum Investment | Rs.50 Lakh |
| Experience | 43 Years |
ASK PMS - Company Overview
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Organization Type
Head Office
Founder
Founded In (year)
Why Invest in ASK PMS?
The ASK Portfolio Management Services has been one of the top-rated PMS in the country. Here are the reasons why you should invest with ASK –
- It is one of the first portfolio management companies to get a license for its services in India. You can rely on their experience over all these years.
- Capital preservation and appreciation are the main goals of ASK PMS; thus, it follows a highly disciplined approach.
- They follow an integrated risk management approach and regularly review investments to deliver the best returns to their clients.
- ASK PMS has in-house proprietary research tools that are super advanced and help it generate better returns for clients.
Ask Portfolio Management Service Performance or Returns
1 Year Return
Nifty 50 - 1 Year Return
3 Year Return
Nifty 50 - 3 Year Return
5 Year Return
Nifty 50 - 5 Year Return
In the past few years, ASK PMS Returns have been impressive. The portfolio manager’s 1-year return has been double that of the Nifty 50 over the same period.
While the Nifty returned only -4.04% over the past year, ASK PMS delivered a whopping -7.29% to its clients. Even the 3-year and 5-year returns of the firm have been almost the same as the index.
Ask PMS Commission, Charges or Fees
Fixed Fees
Variable AMC
Variable Profit Sharing
Exit Load 1st Year
Exit Load 2nd Year
Exit Load 3rd Year
If you think portfolio management services can cost you a heap, then you must look at the ASK PMS Commission and charges.
This PMS charges a fixed 2.5% of the fund value annually. This is for maintaining your account and offering the services.
Apart from that, all charges are variable and occasional. For instance, if they can generate profits of about 8%, they charge clients 20% of those profits; otherwise, they do not.
There is a variable AMC of 1.5% of the fund value. Then come the exit loads, which are the same across the first three years.
Whether you redeem your investments within 1st or 2nd year or 3rd year, you must pay only 1% exit load.
Best Strategies by Ask Portfolio Management Services
Check out the various strategies and investment approaches provided by Ask Portfolio Managers.
| Strategy Name | ASK Indian Entrepreneur Portfolio | ASK India Select Portfolio | ASK Growth Portfolio | ASK Financial Opportunities Portfolio | ASK Domestic Resurgence Portfolio | ASK India Vision Portfolio | ASK Emerging Opportunities Portfolio | ASK Lighthouse Portfolio | ASK Life Portfolio | ASK Strategic Portfolio | ASK Core Portfolio |
| Start Date | 25-Jan-10 | 04-Jan-10 | 29-Jan-01 | 26-Jul-18 | 01-Jan-16 | 20-Nov-19 | 24-Aug-17 | 07-Mar-24 | 01-Sep-08 | 01-Dec-09 | 28-Jul-25 |
| Category | MULTI CAP & FLEXI CAP | MULTI CAP & FLEXI CAP | MULTI CAP & FLEXI CAP | Sector Fund | MULTI CAP & FLEXI CAP | MULTI CAP & FLEXI CAP | SMALL & MID CAP | MULTI CAP & FLEXI CAP | Large Cap | Mid Cap | Large Cap |
| Benchmark | S&P BSE 500 TRI | S&P BSE 500 TRI | S&P BSE 500 TRI | Nifty 50 TRI | S&P BSE 500 TRI | S&P BSE 500 TRI | S&P BSE 500 TRI | S&P BSE 500 TRI | Nifty 50 TRI | S&P BSE 500 TRI | Nifty 50 TRI |
| AUM (Rs.) | Rs.7636.90 Cr. | Rs.1028.34 Cr. | Rs.843.17 Cr. | Rs.161 Cr. | Rs.510 Cr. | Rs.59 Cr. | Rs.292 Cr. | Rs.494 Cr. | Rs.36 Cr. | Rs.47.71 Cr. | Rs.110 Cr. |
| No. of Stocks | 23 | 25 | 24 | 13 | Not Disclosed | 25 | NA | 28 | NA | NA | NA |
| 1 Year Return | -7.83% | -10.78% | -10.62% | -3.25% | -1.97% | -2.80% | -10.84% | -5.21% | -8.98% | -10.58% | NA |
| 3 Year Return | 5.71% | 4.70% | 4.81% | 8.68% | 8.61% | 5.44% | 7.14% | NA | 2.49% | 7.32% | NA |
| 5 Year Return | 6.23% | 5.00% | 5.05% | 7.26% | 9.25% | 6.05% | 6.20% | NA | 3.29% | 6.54% | NA |
| Fund Manager | Mr. Sumit Jain | Mr. Sandip Bansal | Mr. Sandip Bansal | Mr. Sumit Jain | Mr. Kuldeep Gangwar | Mr. Kuldeep Gangwar | Mr. George Heber Joseph | Mr. Sandip Bansal | Mr. George Heber Joseph | Mr. George Heber Joseph | Mr. George Heber Joseph |
There are five ASK Portfolio Manager strategies depending on the client’s investment goals, profile and budget.
ASK Indian Entrepreneur Portfolio
It is a MULTI CAP & FLEXI CAP strategy that started in January 2010, and Mr Sumit Jain manages it. The benchmark index that this strategy follows is the S&P BSE 500 TRI.
At present, the strategy’s AUM is Rs. 7636.90 crores, invested across 23 stocks with varying market capitalisations.
The 5-year return of the strategy has been the highest among all other strategies. It offered 6.23% during the past five years.
The 3-year and 1-year returns are also among the highest. The returns for the two periods are 5.71% and -7.83%, respectively.
ASK India Select Portfolio
Mr. Sandip Bansal manages this strategy and the fund. Under this strategy, there are around Rs. 1028.34 crore of assets at present (AUM).
The benchmark index for the strategy is the S&P BSE 500 TRI, as it is a MULTI CAP & FLEXI CAP strategy. The number of stocks in this strategy is 25 currently.
The fund has delivered a 5-year CAGR of 5%, a 3-year CAGR of 4.7%, and a 1-year return of -10.78%.
ASK Growth Portfolio
This is another MULTI CAP & FLEXI CAP strategy with 24 stocks. The benchmark index is once again the S&P BSE 500 TRI, and the fund’s current AUM is Rs. 843.17 crore.
This is one of the oldest strategies offered by ASK; it started in 2001 and is currently managed by Mr. Sandip Bansal.
The returns provided by the fund have been quite impressive. It offered 5.05% over the past five years, while its three-year return has been 4.81% and its 1-year return is -10.62%.
ASK Financial Opportunities Portfolio
This sectoral fund was started in 2018 and managed by Mr. Sumit Jain. The fund currently has around Rs. 161 crore in AUM across 13 stocks.
The fund has had one of the highest returns in the past 3 years. It offered 8.68% over the period, while its 5-year return is also quite stunning at 7.26%.
However, the 1 year CAGR is slightly lower, at -3.25%.
ASK Domestic Resurgence Portfolio
This is a MULTI CAP & FLEXI CAP strategy that tracks the S&P BSE 500 TRI index.
The fund’s current AUM is Rs. 510 crore, and Mr. Kuldeep Gangwar manages it.
The past five-year return stands at 9.25%, the three-year is 8.61%, and the 1-year return is -1.97%.
ASK India Vision Portfolio
It is a MULTI CAP & FLEXI CAP strategy that started in November 2019, and Mr. Kuldeep Gangwar manages it. The benchmark index that this strategy follows is the S&P BSE 500 TRI.
At present, the strategy’s AUM is Rs. 59 crores, invested across 25 stocks with varying market capitalisations.
The 5-year return of the strategy has been the highest among all other strategies. It offered 6.05% during the past five years.
The 3-year and 1-year returns are also among the highest. The returns for the two periods are 5.44% and -2.8%, respectively.
ASK Emerging Opportunities Portfolio
Mr. George Heber Joseph manages this strategy and the fund. Under this strategy, there are around Rs. 292 crore of assets at present (AUM).
The benchmark index for the strategy is the S&P BSE 500 TRI, as it is a SMALL & MID CAP strategy.
The fund has delivered a 5-year CAGR of 6.2%, a 3-year CAGR of 7.14%, and a 1-year return of -10.84%.
ASK Lighthouse Portfolio
This is another MULTI CAP & FLEXI CAP strategy with 28 stocks. The benchmark index is once again the S&P BSE 500 TRI, and the fund’s current AUM is Rs. 494 crore.
This strategy is currently managed by Mr. Sandip Bansal.
The fund has delivered a 1-year return of -5.21%.
ASK Life Portfolio
This sectoral fund was started in 2008 and managed by Mr. George Heber Joseph.
The fund currently has around Rs. 36 crore in AUM.
The fund has delivered a 5-year CAGR of 3.29%, a 3-year CAGR of 2.49%, and a 1-year return of -8.98%.
ASK Strategic Portfolio
This is a Mid Cap strategy that tracks the S&P BSE 500 TRI index. The fund’s current AUM is Rs. 47.71 crore, and Mr. George Heber Joseph manages it.
The fund has delivered a 5-year CAGR of 6.54%, a 3-year CAGR of 7.32%, and a 1-year return of -10.58%.
ASK Core Portfolio
This is a Large Cap strategy that tracks the Nifty 50 TRI index. The fund’s current AUM is Rs. 110 crore, and Mr. George Heber Joseph manages it.
Since it is a new strategy that started in 2025, the returns are not yet available.
These 5 amazing Investment approaches make ASK PMS one of the best portfolio managers in India.
Top Fund Managers of Ask PMS
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The top five ASK Mutual Fund Managers are –
Mr Sumit Jain
Currently the Deputy Chief Investment Officer at ASK PMS. He has more than 16 years of experience in the equity market.
Sumit Jain conceptualised and managed the Indian Entrepreneur Strategy at ASK. He has significantly contributed to the development of the company’s proprietary valuation models.
He is a Postgraduate in Management from the University of Mumbai and served at ICICI Prudential Life Insurance and First Global Securities before joining ASK.
Mr Chetan Thacker
He is currently the Senior Vice President – Portfolio Manager at ASK PMS. He has over 12 years of experience, which started at McKinsey & Company.
Chatan Thacker is a CFA from ICFAI University and holds a PGDBM from the prestigious Narsee Monjee Institute of Management Studies.
Mr Bhavesh Kanani
With over 16 years of experience in domestic and global equity markets, he is one of the top Portfolio Managers across the industry.
He completed his MBA in Finance from IBS and worked with some of the biggest brands in the BFSI industry, including Centrum Broking, Bank of America, Sharekhan, and Citigroup, before joining ASK PMS in 2013.
Mr Kuldeep Gangwar
Mr Gangwar also has over 16 years of experience on the sales side of equity research, with domain expertise in the FMCG and Retail sectors.
Before joining ASK, he worked at HSBC Securities, Capital Markets (India) Pvt. Ltd. He is a CFA Charterholder and an Electronics and Communication Engineer from IIT Roorkee.
Mr Sandip Bansal
Of his 19 years of work experience, he has been committed to equity markets for 15 years.
He has worked with esteemed companies in the industry, including KPMG, UBS Securities, and Kotak Institutional Equities.
His educational background is super strong, as he holds a CA, a CS, and an MBA from IIM Ahmedabad. He joined ASK in 2021’s July.
ASK Portfolio Managers SWOT Analysis
Check out the SWOT Analysis on ASK Portfolio Management.
Strength
- Multiple Investment Strategies
- Benchmark-beating returns
- Complete Management Support
- Customisation of strategies as per need and investment goals
- Strategy switching
Weakness
- Long-term performance is a bit weak
- Charges exit load irrespective of the year of redemption
- Most strategies are multi-cap strategies
Opportunities
- Increasing awareness about investments
- Digitalisation
- Increasing disposable income
Threat
- Multiple Portfolio Management Services – High Competition
- Less Diversification
- Weak support facility
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Investment Facilities provided by Ask Portfolio Manager
Custom Strategy
Strategy Switch
Switch Charges
NRI Investment
Discretionary
Non-Discretionary
Early Exit
Early Exit Charges
The ASK Portfolio Management Features offered by the portfolio managers include –
- Personalisation of investment strategies to fit the needs of the investors
- They help you switch between strategies if required. The switching charges are reasonable and currently are Rs. 1.5% of the fund value.
- ASK portfolio managers offer NRI investment management facilities as well
- Both discretionary and non-discretionary investments are allowed
- You can exit the investment early by paying 1% of the fund value if you are exiting in the first year.
Ask Portfolio Management Support
Call Support
Email Support
Chat Support
Dedicated RM Support
Fund Manager Intereraction
Issue Resolving TAT
The ASK Portfolio Management Services include –
- Call Support to assist the investors with their queries and grievances.
- Dedicated Relationship Support is offered to every investor
- Chat and Email support are readily available
- Direct interaction with the Fund Manager
Ask PMS Dashboard Link
Web Platform
ASK PMS Dashboard helps in tracking all your investments in one place. You can see all your investments and check how they are performing.
The investment objectives, goals, and returns are all in one place to help you monitor your investment whenever you want. You will get access to the dashboard upon registering with ASK PMS.
ASK PMS Login
As mentioned above, you will gain access to the ASK dashboard once you open an account with them.
They will share the ASK PMS Login credentials, which you must enter in the dashboard to log in.
You will get your PMS account ID and password. You can alter the password later as per your choice and convenience.
Ask PMS Review or Ratings by Finec.in
Overall Rating
Portfolio Performance
Support
Facilities
Charges
Experience
Ask Portfolio Management Services - SEBI Details
SEBI Reg. No.
Contact Person
Email ID
Telephone No.
Address
Starting Date
How to Invest in ASK PMS?
If you are wondering how you can invest in ASK Portfolio Management, then here are the details you need to know –
Firstly, you need to check whether you are eligible for PMS services.
- ASK offers PMS services to investors over and above the age of 18 years
- The investor can be either an Indian Resident or an NRI
- The minimum investment requirement is Rs. 50 lakhs
If you meet these criteria, then you can apply to open the PMS account by submitting the following documents –
- PMS agreement
- POA
- Demat account details
- PAN
- Address proof
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Ask PMS - Eligibility Criteria
Age
Nationality
Investment
Documents required to Invest with Ask Portfolio Manager
PMS Agreement
POA
Demat Account
PAN
Address Proof
ASK PMS – Conclusion
Therefore, if you want your investments to grow faster than the market and be managed by experienced portfolio managers, you can reach out to ASK PMS at any time.
Their exceptional management support and investment strategies can help you reach your investment goals more easily while reducing risk.
FAQs on ASK Portfolio Management
Here are some FAQs about ASK Portfolio Management Services.
Which is the Best Strategy for ASK PMS?
Based on returns, the Domestic Resurgence Portfolio is the best at present, offering the highest returns across all timeframes.
What is the Minimum Investment in ASK PMS?
You need to invest a minimum of Rs. 50 lakhs to enrol on the PMS services of ASK.
What is the Return of ASK PMS?
The average one-year return of ASK PMS is currently 22.74%, one of the industry’s highest.
Is ASK Portfolio Management good?
ASK has highly experienced portfolio managers on its team with around 15-16 years of experience in equity markets and research.
What is the fixed commission of ASK PMS?
The fixed commission you must pay to ASK PMS is 2.5% of the fund value. It needs to be paid annually.
Is a Demat account mandatory for ASK Portfolio Managers?
Yes, you need a Demat account to invest via ASK Portfolio Managers. This is mandatory because your funds will be invested in equities.
What are the Exit Charges of ASK Portfolio Management?
The exit charge is fixed at 1% if you exit within 3 years of the investment.
Who are the current fund managers of ASK PMS?
The current fund managers of top funds at ASK are Mr Sumit Jain, Mr Chetan Thacker and Mr Bhavesh Kanani.
What is the AUM of ASK Portfolio Management Service?
Currently, the total AUM under ASK is Rs. 26868.95 crore, which is from its 19325 active clients on the platform.
Do ASK Portfolio Managers Charge Variable Commissions?
Yes, it charges a variable commission of 1.5% of the fund value as an annual maintenance charge, and if it can offer you profits over 8%, it takes a 20% profit share.