Start earning big today with the Dhan Sub broker program. If you are ready to advance your earnings and be involved in the ride of financial growth with minimum funding, Ahmedabad-based Dhan Securities firm is the solution.

With the Dhan franchise program, you have all the resources and help to start your advisory service. If you are a newbie or a senior practitioner, this firm is a promise with proven results.

Even stockbrokers can shift to this lucrative business for a comfortable income. From quality service to result-oriented action, Dhan Securities is always a few steps ahead of its rivals.

Presently, dealing with 750 sub-brokers with a maximum revenue share of 75%, this brokerage firm always takes care of sub-brokers.

If you want to join a sub-broker service with a low investment risk, Dhan Franchise is one the best to be considered.

Type of Broker Discount Broker
Total Sub Brokers 750+
Total Investment Rs.52,000 – Rs.79,000
Sub Brokers Commission 60% – 75%
Avg. Monthly Profit Approx. Rs.69,250
Breakeven Time 1 month
Payout Time 30 Days

Dhan Franchise - Business Models

Sub Brokership

Yes, Limited

Partner Program


Refer and Earn


Why Start a Dhan Franchise?

The aspiring sub-brokers have enough reason to join the 28-year-old brand name Dhan. The firm is always bullish on the Indian security market.

Here, we highlight some of the significant factors in joining the Dhan Franchise program.

  • Franchise owners have a maximum share, and they could make up to 75%. Also, there are reward bonuses for every new client they onboarded.
  • Working for the equity market since 1995, the firm always makes quality results for sub-brokers and traders. Dhan Finance has had a substantial brand value in the securities market for the last 28 years.
  • Free marketing and product training to enhance your skills as an advisor.
  • ‘Lighting-fast’ trading platforms with advanced tools and tech support for a hassle-free service.
  • Advantage in risk management and managing complex financial norms efficiently with a supportive team
  • It has Industry-relate features for fast adaptation and full customer support for franchises. You get the most advanced systems, real-time data, and better advice.

Dhan Sub Broker Commission

Revenue Sharing

60% - 75%

Per Client Acquisition


Alright, let’s check the incentive and other earnings, which is the most exciting part of this service. Dhan Financial Service is always a rewarding platform, ensuring a double income.

For long-term races, franchises can pocket anywhere from 60% to 70% of revenue. Now, if you wonder about the bonus for adding new clients, it’s Rs.150.

So, franchises get a little extra for adding each new client to their service. The firm encourages to increase the client base.

However, market experts warned sub-brokers to add only active clients rather than a forceful sale for Rs.150 incentives.

Always try to approach a genuine trader rather than a rapid conversion. For long-term benefits, an organized audience is essential.

Dhan Franchise Cost or Investment

Security Deposit (One Time)

Rs.25,000 - Rs.30,000

Exchange Charges (One Time)


Office Expenses (Monthly)

Rs.25,000 - Rs.47,000

Now, check the Dhan Franchise cost, operation expense, and other costs. It helps to get your net profit scene after all fees.

Franchise holders can grab a maximum chunk of revenue after a small investment and monthly operation costs.

The total investment to start a Dhan franchise is between Rs.52,000 to Rs.79,000. However, it depends on the market value of the place, office rent, and other monthly office expenses.

Now, let’s simplify the estimated costs one by one. The one-time security deposit is Rs.2,000. In the case of some other rivals, this amount is refundable.

You can ask RM for details. But hold your coffee; there are some more on the list. Sub-broker’s office rent, employees’ salary, and marketing costs come under this part.

It is good to keep aside an amount between Rs.25,000 – Rs.47,000. You may need to pay less in Tier II or Tier III cities.

Dhan Sub Broker Franchise Profits & Income

Check out Dhan Franchise Profits & Income here.

Total Clients 684
Active Clients 200
Avg. Commission per Active Client 750
Total Brokerage 1,50,000
Sub Broker’s Share (75%) 1,12,500
New Client Acquisition 25
Client Acquisition Income (Rs.150 per Client) 3,750
Sub Broker’s Income 1,16,250
Total Expenses 47,000
Sub Broker’s Net Profit 69,250
Net Profit Margin 45%

Undoubtedly, this section portrays why the Dhan Sub Broker Franchise is a profitable scope for financial advisors and traders. Your Dhan sub-broker profit figure is here with a detailed analysis.

Suppose you, as an authorized person, achieved a goal of 684 clients in your account. Of these, 200 are active trading, and the rest are dead.

With an average incentive of Rs.750 per active client, you can make a moderate amount of Rs.1,50,000. Now, here is the best part for you.

As a subbroker, you can pocket 75% of this amount. So, the 75% amount figure is Rs.1,12,500. But hold on, you can make more from direct sales.

If you want to bring new clients to the platform, you will be rewarded with Rs.150. Suppose 25 clients are added to the register, and you make almost Rs.3,750.

As a broker, a handsome figure of Rs.1,16,250 has been credited to your bank. Of course, you have to consider the expense ratio.

We assume a maximum amount of Rs.47,000 to expense. After paying this bill, your net profit stands at a handsome Rs.69,250, making your net profit 45%.

So, you see, a promising landscape awaits you.

Dhan Sub Brokership Offers

Commission above 50%


Zero Investment


Free Advisory


Free Delivery Trading


Flat Brokerage Charges


1st Month Free Brokerage


Zero Brokerage on Loss Making Trades


So, you are ready to start the journey with Dhan sub-brokership and prepared to pocket a good amount every month? Well, hold onto your hats as some more exciting news for sub-brokers is here.

The first factor is incentive. Dhan franchise offers a sweet deal, and you can make more than 50% of the market standard.

They provide a vast amount of share, which is 75%. So, authorized persons can pocket the maximum of the revenue from trading.

But what about the primary investment? If you start right now, the total investment to create a Dhan franchise is between Rs.52,000 and Rs.79,000.

It includes a security deposit, exchange rates, and office expenses. Now, regarding expert advice, you need to spend some more rupees.

However, you can select a third-party expert with that amount. Dhan sub-brokers can offer free delivery trading for clients. It is helpful for clients to save a good amount on brokerage costs.

In addition, a flat brokerage makes your journey more straightforward, helping sub-brokers avoid a clumsy calculation every month.

But don’t expect your first-month trial round to be free; it imposes regular charges. Dhan experts always want clients to be aware of the reality and focus on risk appetite and risk management.

That’s why loss-making trade is also under regular brokerage fees. Overall, you win some, and you pay some.

Dhan Authorised Person SWOT Analysis

Becoming a Dhan-Aauthorised person is a productive decision, but you should go through a SWOT analysis. It helps to get a clear idea about wins and risk metrics.


  • High incentive is a valid reason to attract more sub-brokers. 75% revenue is the best in the industry.
  • Market presence for almost three decades and brand value with the historical result of returns for investors and traders.
  • They have a user-friendly and quick adaptive trading platform.
  • They have comprehensive customer support, free delivery trading, and proper training.
  • Low investment risk and help from the best advisor in the country.


  • No free advisory is provided.
  • Leaving alone in loss-making trade can discourage some aspiring sub-brokers.
  • The platform has a limited physical presence in some potential markets in India.


  • The rising demand for online trade is hope for more expansion.
  • Indian securities market unprecedented growth and green signals for all parameters.
  • Additional support is required for newbies, and targeting new investors should be more hassle-free.


  • A highly competitive market can face challenges from established players. Also, new players can challenge them with more user-friendly platforms.
  • A sudden U-turn of the market due to natural calamity, war, and pandemic-like situations can invite recession.
  • Regulators pose a common threat with tax slabs and strict eligibility criteria.

Dhan Franchise or Authorised Person Support

Dedicated RM Support

Yes, Limited

Dealer Training


Products Training


Acquisition Support




Advisory Support

Yes, Limited

Backoffice Support


Marketing Support

Yes, Limited

First off, franchises have exclusive RM support. Well, this is ‘yes’ with a hint of limitations. You can dial the RM for more details.

You don’t need to shoot in the dark. They provide complete dealer training, ensuring sub-brokers face clients with total confidence.

In addition, free product training is there for sub-brokers. It transforms you into a good salesperson. However, potential clients are a priority over aggressive sales for bonuses.

When joining new clients, Dhan provides an organized system to boost your skills. However, there is no webinar facility, and the advisory team is less extended than needed.

Now, marketing support– you may need to brush up on your sales skills, and this support is also under a limited tagline. It is good to hire a third party for a sales training program.

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Dhan Sub Broker Business - Office Requirement

Area in Sq. Ft.

100 - 200 Sq. Ft.

No. of Employees

Atleast 1

Dealer Terminal

Not Mandatory

Mobile or Telephones


Call Recording


Laptops or Computers





Not Mandatory

Managers Cabin

Not Mandatory

After completing the joining process of the Dhan franchise program, you should calculate the office cost. For sure, a good amount of your profit goes to this section.

You can keep the office space in a simple form; somewhere between 100 to 200 square feet is enough to start the service.

Now, you must arrange the team, and at least one staff is required to run the business. At least one helping hand at the initial stage is good, and you can use it for telecalling.

Being a one-person army in this business is risky. Here is another good part: you don’t need to invest in a fancy dealer terminal.

But when connecting new clients, the internet, phone, and a computer/laptop are mandatory. Sub-brokers can go for a call recording, but it’s okay, too, without this option.

For security matters, CCTV is compulsory. You can even monitor it while meeting in Cleint’s office.

If you want a fancy reception or cabin, it is okay, but there is no pressure from the brokerage house. So, it’s time to find a suitable place and start the service.

Dhan Sub Broker Dashboard Link

Web Platform

App Platform


Undoubtedly, a user-friendly dashboard is the most prominent component of the business.

Fortunately, Dhan sub-broker Dashboard appears with all its advanced facilities, and it has a trend of quick adaptation to new trends.

You can click the weblink with a valid ID and password to enjoy real-time data, payouts, market trends, and more.

However, franchises can expect an App facility soon to control the entire business at their fingertips.

This facility is unavailable for sub-brokers; only clients can access the stock market App.

Dhan Franchise Login

The Dhan franchise login process is your gateway to the world of opportunity. This login portal is designed for franchise owners to manage and monitor their service without a problem.

Contact your RM or dial customer care to generate a login ID and password credentials. However, it takes some days due to security reasons.

So, check your eligibility from the below-mentioned column and apply for the program.

Dhan Franchise Backoffice Platform - Features

Lead Addition Link


Manual Lead Addition


Lead Stage Info


Lead Info Backend Change


Lead Deletion


Brokerage Mapping


Manual Brokerage Change


Leads Report


Clients Activation Report


Clients Portfolio Report


Monthly Payout Report


If you are new in this market, back-office support is crucial, from primary lead generation to practical advice. So, we take a short tour of the Dhan Sub broker back office.

At first, lead generation is a significant concern after joining the platform. Fortunately, they have an exclusive lead generation link for sub-brokers.

Whether you are a new or experienced one, this tool is for everyone. Dhan wants to automate the system so there is no manual lead generation option.

Now check lead stage info, you can handle a fast-tracking process with this option.

For the protection of valuable databases, there is neither a ‘Lead deletion’ process nor a ‘Backend change’ option available.

However, franchises can set how their brokerage is valued through a brokerage mapping facility. In addition, all basic reports like portfolio to payout reports are provided.

Dhan Sub Broker Review or Ratings by

Overall Rating

7.30 / 10


7.27 / 10


7.39 / 10


7.33 / 10


7.26 / 10


7.24 / 10

Dhan Authorised Person - Products Offered









Mutual Fund



Not offered

IPOs / FPOs / NCDs


Foreign Stocks

Not offered


Not offered


Not offered

Dhan Franchise - Trading Platforms Offered

Trading App


Web Trading Platform


Trading Terminal


Algo Trading Platform


Robo Advisory Platform


Thematic Investment Platform


Foreign Stocks Investment Platform


Backoffice Platform


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How to Become a Dhan Sub Broker? - Eligibility Criteria





Academic Qualification


Basic Computer Skills


Basic Communication Skills


NISM Certificate

Yes, compulsory

If you want to become a Dhan sub-broker, there are some basic norms to qualify.

Here’s the essential list:

  • Applicants must be 21 age, helping with virtual learning and training
  • They must be a citizen of India
  • A franchise should have a graduation degree.
  • Though not a must, basic computer skills are an advantage.
  • NISM certification is a must.

Dhan Sub Brokership - Documents Required by Individuals

Sub Broker Agreement


Identity Proof - Aadhaar


Address Proof - Aadhaar / Rental Agreement




Passport Size Photo


Bank Account Details


Bank Cancelled Cheque


Dhan Franchise - Documents Required by Firms or Company

Sub Broker Agreement


Firm or Companies PAN


Firm or Companies TAN


Firm or Companies Incorporation Certificate


Firm or Companies Bank Details


Firm or Companies Cancelled Cheque


All Partners or Directors PAN


All Partners or Directors Aadhaar


All Partners or Directors Photo


Dhan Franchise – Conclusion

With an attractive commission and flat brokerage fee structure, Pravin Jadhav’s Dhan Financial Service has become a preferred destination for clients and franchises.

For more advanced trading experience, Dhan has partnered with AI trading analysis firm AnaStrat to adapt to new trends.

Founder Pravin Yadhav aims to personify your trading and client management experiences. In addition, the new API platform DhanHQ is ready to attract more clients.

It makes aspiring owners’ jobs more accessible than before. So, join the Dhan Franchise program and enjoy a growth ride.

FAQs on Dhan Authorised Person

Here is the list of FAQs related to the Dhan Sub Brokership.

Does Dhan have a Sub Broker Model?

Yes, Dhan has a subscriber or franchise model.

How many franchises does Dhan have?

Presently, there are 750+ franchise holders with the Dhan brokerage.

What is the earning potential of Dhan AP?

As an authorized person, you can make up to 75% of revenue.

How can I Start a Dhan Franchise?

First, check the eligibility from the mentioned column, then call the RM for the process.

Is Dhan Franchise a Profitable Business?

Yes! At starting, you can make up to 45% as net profit, translating the amount near Rs.69,000.

Who is Dhan Sub Broker?

AP and franchise owners are sub-brokers for Dhan.

What is Dhan Franchise Cost?

The total investment to start a Dhan franchise is between Rs.52,000 to Rs.79,000.

How much is the Dhan Sub Broker Commission?

You can earn between 60% – 75%.

Does Dhan AP get back-office access?

Yes, Dhan has back-office support for all franchises.

Is a Dhan Demat Account necessary to become a Sub Broker?

Yes, you need an active demat account to become a Dhan sub-broker.


Customer ratings and reviews of Dhan Sub Broker

  • Finec says:

    Dear Sir, We are Happy to help you. Thanks

  • Tj Finance says:

    Call me regarding your franchise because I want to start work with your organisation,I am from Vadodara Gujarat and My self Rakesh Shah.

  • Get 70% Revenue Sharing Now!Become Sub Broker