Prudent Mutual Fund is a part of Prudent Corporate Advisory Services Ltd. The public financial advisory company was founded on 20 May 2000 and registered in Mumbai.

Regarding the Prudent Mutual Fund Distributor business model, the fund house works with 1000+ distributors.

In the industry for 23 years, the company provides an incredible platform for a successful career as its distributor.

Let’s learn more about becoming the Prudent Mutual Fund Seller, its benefits, commission, expected profits, the application process, and more.

Type of Distributorship Sub Distributor
Total Distribution Network 1000+
Total Investment Rs.25,000 – Rs.55,000
Distributors Commission 0.6% to 1.2% of AUM
Avg. Monthly Profit Rs.63,416
Breakeven Time 1 – 2 Months
Payout Time 30 Days

Prudent Mutual Fund Distributor - Company Overview


Mutual Fund Distributor

Organization Type


Head Office



Sanjay Shah

Founded In (year)


Distributorship Tenure

2 years

Why become Prudent Mutual Fund Distributor?

I have discussed the benefits of registering as the Prudent Mutual Fund Advisor below.

  • With Prudent Mutual Fund, you can create your brand as a distributor. Your name and logo will be displayed on all your clients’ servicing reports. And you will get personalized marketing materials.
  • The fund house provides its agents with high-performance marketing tools. For example, you will have updated one page for ELSS, SIP, etc. In addition, the marketing team of a mutual fund company will provide you with images, videos, and emailers for your marketing campaign.
  • Online traction facility is available through FundzBazar. Regarding Prudent Mutual Fund’s research support, the distributors get updated daily and fortnightly return reports and many other reports from the fund manager.
  • Prudent Mutual Fund regularly organizes annual awards and recognition programs to reward and recognize the contributions of its distributors. Moreover, the company honors the sellers with monthly certification based on specific criteria.
  • The fund house launched a mobile application to help distributors manage their business and help their clients view their portfolio reports.

Prudent Mutual Fund Seller Commission

Revenue Sharing

0.6% to 1.2% of AUM

Per Client Acquisition


Before you decide to work as a mutual fund seller, you must learn about the Prudent Distributor Commission.

So, as the fund house’s seller, you can retain a decent commission share of 0.6% to 1.2% of AUM. Let’s understand this with an example.

Say, your twenty clients asked you to invest their money in Prudent’s mutual fund schemes. When you totaled, their Asset Under Management (AUM) was Rs.3 crores.

Therefore, in this case, you can get a minimum commission of Rs. 1.8 lakhs and your maximum share can reach Rs. 3.6 lakhs.

Now if you are wondering about commission on client acquisition, you should know there is no such commission.

Simply put, Prudent Mutual Fund doesn’t provide any commission on getting new clients for the company.

Prudent Mutual Fund Advisor Cost or Investment

Distributorship Fees (One Time)


Office Expenses (Monthly)

Rs.20,000 - Rs.50,000

As a coin has two sides, Prudent Mutual Fund allows its distributors to earn commission on one hand and charges cost on the other hand.

The Prudent Mutual Fund Distributor Cost comprises distributorship fees and office expenses.

Don’t worry! The fund house is famous for charging much lower distributorship fees. You will have to pay only Rs.5,000 and just a single time.

Furthermore, the fund house’s sellers must open an office for their business. So, your monthly office expenses can vary from Rs.20,000 to Rs.50,000.

Prudent Mutual Fund Distributorship – Expected Profits & Income

The table below shows the expected profits, AUMs & Income that you can make if you become a Prudent MF Advisor.

Active Lumpsum Clients 20
Avg. AUM per Client – Lumpsum (Rs.) 92,000
Total AUM – Lumpsum (Rs.) 18,40,000
Active SIP Clients 980
Avg. AUM per Client – SIP (Rs.) 9,200
Total AUM – SIP (Rs.) 90,16,000
Total AUM (Rs.) 1,08,56,000
Distributor’s Share (Rs.) (1.1% of AUM) 1,19,416
New Client Acquisition 50
Client Acquisition Income (Rs.) 0
Total Distributors Income 1,19,416
Total Expenses 56,000
Distributor’s Net Profit 63,416
Net Profit Margin 53.11%

It only makes sense to determine the earning potential before commencing any business.

Therefore, you must uncover all about the Prudent Mutual Fund Seller Profits before starting a distributorship business.

So, let’s understand how much profit you can make by working with Prudent Mutual Fund:

Say your 20 active clients invested an average amount of Rs.92,000 in lumpsum mutual funds. So, the total AUM lump sum mutual fund investment of these 20 active clients will be Rs.18,40,000.

Your 980 active clients invested an average of Rs.9,200 in SIP mutual funds. So, the total AUM SIP mutual fund investment of these 980 active clients will be Rs.90,16,000.

Next, you must add the total AUM lump sum mutual fund investment and the total AUM SIP mutual fund investment.

After adding, you will get a total AUM of Rs.1,08,56,000. Prudent Mutual Fund offers 1.1.% of AUM to its distributors, which amounts to Rs.1,19,416.

You got 50 new clients for the fund house, but zero commission is payable on client acquisition. So, Rs.1,19,416 will be your total income as the Prudent Mutual Fund seller.

And total estimated expenses are Rs.56,000. Finally, by deducting your total expenses from your income, you will get the expected profit of Rs.63,416.

Hence, 53.11% is the net profit margin of distributors working with Prudent Mutual Fund.

Prudent Mutual Fund Agent Offers

Commission above 1%


Zero Investment


Free Advisory


Direct Mutual Fund


The following listed are the Prudent Mutual Fund Agent Offers:

  • When working as a Mutual Fund distributor with Prudent, you can retain a commission of over 1%. Even though the company pays a minimum commission of 0.6%, the maximum commission share can reach 1.2%.
  • The Prudent Mutual Fund distributors must deposit distributorship fees. But the plus point is the fees are very nominal. You need to pay Rs. 5,000 once.
  • As an MF distributor, you can avail of advisory support without incurring charges. The professional advisory support aids you in learning the tips and tricks to acquire new clients for mutual fund investments.

Prudent Mutual Fund Distributorship SWOT Analysis

Below given are some strengths, weaknesses, opportunities, and threats of the Prudent Mutual Fund distributor business model.


  • The mutual fund company is growing at a CAGR of over 20%, making it one of the fastest-growing Indian financial products and services platforms.
  • Prudent Mutual Fund has a presence nationwide, with more than 23,000 mutual funds channel partners.
  • The fund house provides better-performing technological solutions to help distributors manage their clients’ portfolios.
  • Prudent Mutual Fund has a diversified distribution network nationwide, expanding into underpenetrated B-30 markets.
  • The fund house offers top-notch support to its distributors, such as advisors, ARN generation, acquisition, marketing, or back-office support.


  • Distributors can’t offer Direct Mutual Fund investment options to their clients.
  • The mutual fund company has limited products and services.
  • Prudent mandates an individual to be a graduate to become its MF distributor.


  • Increase client base by attracting clients from rural and semi-urban areas. Organize webinars to educate about the benefits of mutual funds investments or training workshops to teach how to invest in mutual funds.
  • Introducing new products and services such as derivatives, currencies, commodities, equities, direct mutual funds, etc.


  • Prudent Mutual Fund operates in a highly regulated market involving many government laws and regulations.
  • Its industry is highly competitive with banks, wealth management firms, and financial institutions, giving it tough competition.
  • Indian economy is going through a slowdown phase, with individuals losing their job. No earnings result in lower investment in mutual funds.

Prudent Mutual Fund Distributor Support

ARN Generation Support


Acquisition Support


Products Training




Advisory Support


RM Support


Backoffice Support


Marketing Support

Yes, Limited

The Prudent Distributor Support that the fund house offers include:

  • The mutual fund company offers ARN generation support, making it easier for anyone to create an Application Reference Number during their distributorship enrolment.
  • An MF distributor can avail of advisory support without incurring any charges. The professional advisory support aids you in learning the tips and tricks to acquire new clients for mutual fund investments.
  • Product training workshops and webinars are organized for ongoing product, sales, and soft skills training.
  • The fund house provides its distributors with top-notch marketing support. They can have access to high-performance marketing tools. For example, you can get images, videos, and emailers for your marketing campaign.
  • Strong back-office support allows distributors to submit their queries via Partner Desk or toll-free phone number.
  • In addition, you can ask for RM and acquisition support.

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Prudent MF Distributor Office Requirement

Area in Sq. Ft.

150 - 250 Sq. Ft.

No. of Employees

Atleast 2

Dealer Terminal


Mobile or Telephones


Call Recording


Laptops or Computers






Managers Cabin

  • So, it’s necessary for the Prudent MF Distributor to have an office for a well-functioning distributorship business. Here listed are some requirements that you need to fulfill when opening a distributorship office:
  • The office must be located at 150 to 200 square feet, acquainted with at least two employees.
  • A telephone or mobile phone connection is necessary, but recording calls is optional. In addition, your office must have a laptop or computer to view and manage your clients’ portfolios.
  • Installing the Dealer Terminal and CCTVs is necessary.
  • It’s not mandatory to have a reception area or a separate cabin for the manager.

Prudent Mutual Fund Seller Dashboard Link

Web Platform

With Prudent Mutual Fund, distributors can access mobile applications, web investment platforms, thematic investment platforms, ETF and back-office platforms, and robo-advisory platforms.

You can access the Prudent Mutual Fund Advisor Dashboard by tapping the link above. After opening your distributor account, you can explore many features to manage your clients effectively.

These features can include lead addition links, lead stage info, leads reports, lead deletion, client payment reports, auto debit requests, monthly payout reports, and more.

Prudent Mutual Fund Agent Login

Only a registered distributor is eligible for Prudent Mutual Fund Advisor Login. So, to access the Prudent Mutual Fund’s high-performance dashboard, you must enroll as a distributor with the company.

You can receive dashboard login credentials once you are officially enrolled with the fund house. The credentials will include a one-of-its-kind username and password.

Enter these details at the Prudent Mutual Fund distributor login page. Furthermore, you can change your password as per your preference for more privacy.

Prudent Mutual Fund Advisor Backoffice Platform - Features

Lead Addition Link


Manual Lead Addition


Lead Stage Info


Lead Info Backend Change


Lead Deletion


Leads Report


Clients Payment Report


Clients Activation Report


Clients Portfolio Report


Auto Debit Request - SIP


Monthly Payout Report


Prudent MF Seller Review or Ratings by

Overall Rating

8.90 / 10


9.02 / 10


8.82 / 10


8.74 / 10


9.06 / 10


8.86 / 10

Prudent MF Advisor - Products Offered

SIP Mutual Fund


Lumpsum Mutual Fund


Direct Mutual Fund












IPOs / FPOs / NCDs








Prudent Mutual Fund Distributor - Investment Platforms Offered

Mobile Investment App


Web Investment Platform


Desktop Investment Terminal


Algo Trading Platform


Robo Advisory Platform


Thematic Investment Platform


ETF Platform


Backoffice Platfrom


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How to Become a Prudent Mutual Fund Agent? - Eligibility Criteria


24 Years & above



Academic Qualification


NISM Certificate

Yes, Mandatory

ARN Generation

Yes, Mandatory

To Become a Prudent Mutual Fund Distributor, you must first meet the company’s eligibility requirements.

If you meet the eligibility criteria, then only you should go ahead with the distributor application process. Follow these steps to register as Prudent Mutual Fund’s distributor:

  • Enter all the details the below-given form “Become a Distributor Now” form asks for. These details include the applicant’s name, mobile number, email id, and city. Next, submit the form.
  • Within a few hours, you will receive a call from the executives of Prudent Mutual Fund. They will assist you with the details and documents required for the verification process.
  • Upload a few documents, such as Aadhar Card, PAN, rental agreement, passport size photo, bank account details, etc., on the specific page.
  • Once the verification process is complete and the results are positive, you are enrolled as a Prudent Mutual Fund distributor.

Prudent MF Distributor - Documents Required

Distributorship Agreement


Identity Proof - Aadhaar


Address Proof - Aadhaar / Rental Agreement




Passport Size Photo


Bank Account Details


Bank Cancelled Cheque


Prudent MF Distributor – Conclusion

Becoming a part of the Prudent MF Distributor network is a perfect opportunity to earn a good commission with a much lower investment.

As discussed above, the mutual fund company offers robust technological solutions, excellent support, and several products and services. Moreover, you can create your brand as a distributor.

Operating for nearly 23 years, Prudent Corporate Advisory Services Ltd is a well-recognized name in the Indian financial market. It means you can quickly widen your client network and make huge profits.

FAQs on Prudent Mutual Fund Distributor

Check out various FAQs related to Prudent Mutual Fund Distributorship.

How many distributors does Prudent have?

Prudent has over 1,000 distributors in its network all around the country.

Is Prudent Mutual Fund Agency Safe?

Prudent Mutual Fund agency is SEBI registered organization. It means it operates according to the rules and regulations of SEBI.

So, it’s a safe agency to work as an MF distributor. In addition, you will receive your payment within 30 days.

What is Prudent Mutual Fund Distributor Commission?

As the Prudent Mutual Fund distributor, you can retain a decent commission share of 0.6% to 1.2% of AUM. You can get at least 0.6% commission and a maximum share of 1.2% of your clients’ AUM.

How much are Prudent Distributorship Fees?

Prudent Mutual Fund is famous for charging much lower distributorship fees. You will have to pay only Rs. 5,000 and just a single time.

Does Prudent provide ARN Generation Support?

Yes! Prudent offers ARN generation support, making it easier for anyone to create an Application Reference Number during their distributorship enrolment.

Is Prudent a Stock Broker?

Yes! The Prudent is a stockbroker.

Is Prudent an AMC?

No! Prudent is not an AMC.

Who is the founder of Prudent?

Sanjay Shah is the founder or Prudent. The company made its debut in 2000.

Is Prudent registered with SEBI?

Yes! Prudent is registered with SEBI.

Does Prudent Distributor provide Direct MF Investment?

No! Prudent Distributor doesn’t provide direct MF investment to the investors.


Customer ratings and reviews of Prudent MF Distributor

  • Finec says:

    Dear Sir, We will get back to you.

  • Rajesh Maidam says:

    want to be distributor

  • Start your Mutual Fund Business Now!Become a Distributor