Suppose you plan big as an ambitious financial advisor. In that case, the ET Money Mutual Fund distributor program is an ideal opportunity for you.

ET Money Mutual Fund sellers get a complete support package, including training, attractive incentives and diverse product ranges.

The Economic Times associate ET Money app is built with top-notch engineers and finance gurus.

The AMC house makes a great understanding and in-depth analysis to manage investors’ wealth effectively.

Hence to extend their expertise in the MF world, the Times group started ET Money in 2015 to help individuals to invest in various wealth management sectors.

In addition, ET money allows investors and advisors with stock, insurance and SIP-related investments.

Type of Distributorship Sub Distributor
Total Distribution Network 400+
Total Investment Zero – Rs.50,000
Distributors Commission 0.6% to 1.2% of AUM
Avg. Monthly Profit Rs.59,736
Breakeven Time 1 – 2 Months
Payout Time 30 Days

ET Money Mutual Fund Distributor - Company Overview


Mutual Fund Distributor

Organization Type


Head Office



Mukesh P Kalra

Founded In (year)


Distributorship Tenure

5 years

Why become ET Money Mutual Fund Distributor?

ET Money Mutual Fund started its journey eight years ago to simplify the opportunity for quality investments for new investors.

Following the trends, the firm also encourages distributors with attractive opportunities.

  • ET Money is backed Economic Times group with six decades of old knowledge in the finance world. Distributors get guidance from the most prominent fund managers in India.
  • As ET Money Mutual Fund advisors, distributors have the advantage of the Economic Times brand name. Though ET MF body is relatively new, its brand recognition is the market is helpful while catering market.
  • You have a series of promising funds, from tax-saving to debt funds. The expert’s team designs various plans per market trends and investor interests. Thus, advisors or sellers have an advantage in pitching clients.
  • Here, you will find a market standard incentive between 0.6% to 1.2%. By making a profit for clients, you can also make Rs.50,000 to Rs.60,000 after all monthly expenses.

So, grab the opportunity and make your way for a promising future!

ET Money Mutual Fund Seller Commission

Revenue Sharing

0.6% to 1.2% of AUM

Per Client Acquisition


As an ET Mutual Fund seller, you can earn an attractive monthly income by selling some popular funds. However, the commission depends on your passion and different funds.

The ET Money Distributor commission typically ranges between 0.6% to 1.2% of AUM.

So, if you have decided to join the platform, ask the relationship manager for an information brochure related to fresh incentive structures.

Despite being a new firm in the MF world, the firm always encourages distributors through various assistance.

But some critics think the commission structure is slightly lower than rivals. But zero distributorship fee is an added advantage.

Though ET Money MF always focuses on a customer-supportive and distributor-friendly image. Always try a personalized service and high-quality advice for clients to maximize your earnings.

By helping clients to make a rational decision, distributors can start with a net profit ( after all expenses) of Rs.59,000. However, ET money MF has some direct plans with zero brokerage or commission.

ET Money Mutual Fund Advisor Cost or Investment

Distributorship Fees (One Time)


Office Expenses (Monthly)

Zero - Rs.50,000

Every Mutual Fund distributor primarily aims to establish an independent business with the lowest investment.

And ET Money Mutual Fund distributor cost is the perfect answer for them; the charge is zero. So, as an aspiring advisor of ET money, you can cut a significant cost from the list.

With zero distributorship cost, you can make a handsome amount of nearly Rs.60,000 ( profit after all expenses) at the primary level.

However, there is some essential office setup-related cost to add as a monthly investment. Distributors may have to invest up to Rs.50,000 for a small office with an impressive location.

You could expect a lowers cost in B30 and Tier II cities. So, the primary investment cost is typically low; advisors can add this cost to their lower expense ratio.

This is your time to join the growing ecosystem to enhance your personal and the AMC firm’s growth.

ET Money Mutual Fund Distributorship – Expected Profits & Income

The table below shows expected profits, AUMs & Income that you can make, if you become ET Money MF Advisor.

Active Lumpsum Clients 20
Avg. AUM per Client – Lumpsum (Rs.) 86,000
Total AUM – Lumpsum (Rs.) 17,20,000
Active SIP Clients 960
Avg. AUM per Client – SIP (Rs.) 8,600
Total AUM – SIP (Rs.) 82,56,000
Total AUM (Rs.) 99,76,000
Distributor’s Share (Rs.) (1.1% of AUM) 1,09,736
New Client Acquisition 50
Client Acquisition Income (Rs.) 0
Total Distributors Income 1,09,736
Total Expenses 50,000
Distributor’s Net Profit 59,736
Net Profit Margin 54.44%

Make your independent finance business a reality with ET Money’s world of opportunity. Moreover, a person with a light pocket can join the firm without a hefty distributorship fee.

Here, we quickly examine the distributor’s income potential and operation costs. Imagine you have started your advisory business with 20 clients, each investing Rs.86,000.

That is making an AUM of 17,20,000 for ET Money Mutual Fund. Now add some clients for SIP products, let’s make your SIP client base 960.

If you generate Rs.8,600 from each, your AUM from SIP is 82,56,000. So, a total of 980 clients generate Rs.99,76,000.

Hold your coffee and chocolate distributor’s share at 1.1% of AUM, making a fantastic gross profit of Rs.1,09,736.

After deducting office expenses and employee salary, your monthly share reaches Rs. 59,736. So, make a trues success story of net profit 54%.

ET Money Mutual Fund Agent Offers

Commission above 1%


Zero Investment


Free Advisory


Direct Mutual Fund


With ET Money Mutual Fund, distributors can open a potential door of opportunities. Distributors are awarded incentives between 0.6% to 1.2% of AUM.

However, the commission seems lower than other platforms. But zero distributorship fee justifies the percentage.

As a distributor, you don’t need to invest nearly Rs.80,000 to Rs.1,00,000 as an entry fee. A distributorship with zero distribution fee is a fantastic opportunity and reduces risk.

In addition, the MF firm supports advisers with fundamental market trends and promotional support. Despite no upfront costs, ET Money Mutual Fund agent offers are promising with backup support.

ET Money Mutual Fund Distributorship SWOT Analysis

Here is the detailed SWOT analysis for ET Money Mutual Fund Distributor.


  • Zero distributorship fee is an added advantage.
  • Wide range of product bases from tax savings to debt funds.
  • Backed by popular platform ET Money, Economic Times and top experts.
  • The company hosts $4 billion (Rs.30,000 cr) AUM and is making all possible efforts to reach another milestone.


  • A comparatively new entry in the market with low incentive.
  • Limited research and marketing support.
  • A low offline presence.


  • Target to achieve $20 billion with a unique strategy
  • Planning to attach more South Asian countries on board
  • Growing market to cater to Tier II and small towns quickly


  • Competitors have a better offline presence with a good incentive offer.
  • Economic downturns and recession can effect the growth of the organization.
  • The regulatory bodies may have unprecedented moves with new tax slabs.

ET Money Mutual Fund Distributor Support

ARN Generation Support


Acquisition Support


Products Training




Advisory Support


RM Support


Backoffice Support


Marketing Support

Yes, Limited

Once they join, distributors will get a complete support package. Despite no upfront fee during entry-level, ET Money distributor support is limited.

However, it would help if you could afford a monthly cost of Rs.50,000 to run a small office. Firstly, distributors will get proper training and marketing-related guidance to start their journey.

ET Money MF provides some knowledge base sessions for advisors. It can be discussed in webinars, or they supply some training materials.

Apart from this, ET Money Mutual Fund helps distributors with a marketing toolkit containing brochures, flyers and other valuable promotional materials.

They have customer-friendly and distributor supportive web solutions. Moreover, a beginner can start without any external assistance.

As a partner, you will get some advisory reports containing insights into market trends, investment performance, and client management.

Lastly, the firm encourages distributors with a zero-cost distributorship. Thus, it aims to achieve the $20 billion goal very soon.

Check out Business Opportunities with Similar Brands

ET Money MF Distributor Office Requirement

Area in Sq. Ft.

200 - 300 Sq. Ft. (Optional)

No. of Employees

Atleast 2 (Optional)

Dealer Terminal


Mobile or Telephones


Call Recording


Laptops or Computers






Managers Cabin


It is good to know that ET Money MF does not have specific office requirements following the zero distributorship trend.

However, you can manage operations without an office at the primary stage. But increasing the volume of operations can force you to set up a medium office with minimum infrastructure.

  • Ensure a central location, as it will make commuting easier for customers.
  • The office should have a 200 – 300 Sq. Ft area with at least two dedicated relationship managers. You can use them as tele calling to generate leads.
  • Always make adequate space for meetings or one-to-one consultations with high-speed internet.
  • In addition, you need a laptop/ computer, phone, printer and CCTV. Sometimes you need a scanner to support clients.
  • Scanners allow distributors to scan documents, such as KYC, digital signs etc.
  • When dealing with clients, ensure all marketing materials are in hand and you can answer all queries.

ET Money Mutual Fund Seller Dashboard Link

Web Platform

ET Money Mutual Fund Advisor Dashboard is an app-based platform supporting sellers or distributors. Click the link to enjoy your daily operation, earning and getting some latest updates.

Moreover, the advisor’s dashboard provides sellers a complete view of clients’ interests, holdings, market trends and smooth transactions.

Distributors will get a daily summary of their performances. It includes your family performance, market leads, NAV, returns and other risk indicators.

In addition, the RM can help you with some exclusive tools before starting the journey.

ET Money Mutual Fund Agent Login

To get ET Money Mutual Fund advisor login details, click the dashboard link or download the app. You can have a primary account free of cost with a username and password.

However, it will take a few days to be verified by RM. If you have no ARN number, ET Money can guide you to generate one.

It is essential to make a distributor’s account. Suppose you are not an individual and want to join a corporate entity.

So, make sure about online or offline submission of applications because some firms only allow offline requests for a corporate entity.

ET Money Mutual Fund Advisor Backoffice Platform - Features

Lead Addition Link


Manual Lead Addition


Lead Stage Info


Lead Info Backend Change


Lead Deletion


Leads Report


Clients Payment Report


Clients Activation Report


Clients Portfolio Report


Auto Debit Request - SIP


Monthly Payout Report


ET Money MF Seller Review or Ratings by

Overall Rating

8.39 / 10


8.45 / 10


8.29 / 10


8.49 / 10


8.31 / 10


8.37 / 10

ET Money MF Advisor - Products Offered

SIP Mutual Fund


Lumpsum Mutual Fund


Direct Mutual Fund












IPOs / FPOs / NCDs








ET Money Mutual Fund Distributor - Investment Platforms Offered

Mobile Investment App


Web Investment Platform


Desktop Investment Terminal


Algo Trading Platform


Robo Advisory Platform


Thematic Investment Platform


ETF Platform


Backoffice Platfrom


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How to Become a ET Money Mutual Fund Agent? - Eligibility Criteria


24 Years & above



Academic Qualification


NISM Certificate

Yes, Mandatory

ARN Generation

Yes, Mandatory

Becoming ET Money Mutual Fund Distributor is a cakewalk; you must fulfil some criteria.

  • Firstly, the person or applicants must be an Indian national.
  • They should be a minimum of 24 years old.
  • A graduate degree from UGC, AIU or any recognised university in India
  • Applicants need a National Institute of Securities Markets or NISM certificate and a valid ARN number.
  • Once you have qualified for the eligibility, apply online or offline for distributorship. The relationship manager will contact you shortly for document verification.
  • Following this process, you’ll receive your user ID and password for login.

However, you should start your journey if you can bear a monthly operation cost between Rs.40,000 to Rs.50,000. You can expect to crack the break-even point within one or two months.

ET Money MF Distributor - Documents Required

Distributorship Agreement


Identity Proof - Aadhaar


Address Proof - Aadhaar / Rental Agreement




Passport Size Photo


Bank Account Details


Bank Cancelled Cheque


ET Money MF Distributor – Conclusion

ET Money should be among your top choices if you want to have a low-capital investment as a Mutual Fund distributor. Except for infra and operation costs, there is no considerable entry fee.

But it also assists with all support to distributors to make their marketing identity. The company holds a current AUM of $4 billion+ and aims to make it $20 billion in the next few years.

Moreover, the safe and secure platform of ET Money is very user–friendly for both advisers and clients.

From a promising background to present growth clearly, the fintech firm indicates healthy signs of a long-term player.

The Rs.44,39,187 crore mutual fund market of India is expanding rapidly. So, start your ambitious journey with ET Money Mutual Fund and build your own finance business with low investment.

FAQs on ET Money Mutual Fund Distributor

Here is the list of FAQs related to the ET Money MF Distributorship:

How many distributors does ET Money have?

There are 400 + distributors in ET Money, and you can expect them to grow more in the upcoming years. After all, the AMC firm set a goal of $20 billion.

Is ET Money Mutual Fund Agency Safe?

Yes, ET Money Mutual Fund is safe and secure. The advanced app is user-friendly and famous in the Android and Apple markets.

What is ET Money Mutual Fund Distributor Commission?

Depending on various funds, the average AUM commission of ET Money MF is 0.6% to 1.2% of AUM.

However, critics say it is relatively low from other AMC houses. But the fee is justifiable as there is no upfront fee to join.

How much are ET Money Distributorship Fees?

There are no distributorship fees for ET Money MF.

Does ET Money provide ARN Generation Support?

Yes, ET Money provides ARN generation support for new advisor account holders.

Is ET Money a Stock Broker?

ET Money supports some brokers like Zerodha, 5paisa, Angel Broking, and HDFC Securities.

Is ET Money an AMC?

ET Money claimed itself as a personal finance and wealth management platform. We can consider it AMC.

Who is the founder of ET Money?

Mr Mukesh Kalra is the founder of ET Money. But the ownership goes to Times Internet; the parent company is Bennett Coleman & Co. Ltd.

Is ET Money registered with SEBI?

Yes, the safe fintech platform has SEBI affiliation. You can enjoy various finance products, including NPS, FD and insurance.

Does ET Money Distributor provide Direct MF Investment?

Investors can directly buy products from ET money without advisors, distributors or sellers.


Customer ratings and reviews of ET Money MF Distributor

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