Becoming an NJ Mutual Fund Distributor means you will be a part of 33176 mutual fund distributors of NJ Wealth spread across the nation.

In this article, you will read about the benefits of becoming a NJ Mutual Fund Seller. Apart from that, we will discuss the commission you will be entitled to, the profits you can generate, the facilities and support you will get, and more details.

So, if you are considering starting your career as a mutual fund distributor or changing your current employer, this article is a must-read for you.

Type of Distributorship AMC Distributor
Total Distribution Network 5000+
Total Investment Rs.1.4 Lakh – Rs.1.55 Lakh
Distributors Commission 1% to 2% of AUM
Avg. Monthly Profit Rs.82,595
Breakeven Time 2 – 3 Months
Payout Time 30 Days

NJ Mutual Fund Distributor - Company Overview


Mutual Fund Distributor

Organization Type


Head Office



Neeraj Choksi & Mr. Jignesh Desai

Founded In (year)


Distributorship Tenure

2 years

Why become NJ Wealth Mutual Fund Distributor?

The first thing that may have come to your mind when you started reading this article is why you should become an NJ Mutual Fund Advisor.

So, here are the reasons for one to join NJ Wealth as an MF distributor –

  • NJ Wealth is one of the largest mutual fund distributors nationwide. It has over Rs.1,51,613 crores of assets under its management.
  • The network of active mutual fund distributors is as extensive as 5000, growing daily. So, you will be a part of this network which can help you immensely in your business.
  • NJ Wealth is present in the nooks and corners of the nation that other mutual fund distributors have not reached yet.
  • As a mutual fund distributor with NJ Wealth, you can offer your clients a plethora of products. This will include mutual funds, PMS, NPS, equities and ETFs, loans against MF, and even bonds and FDs.
  • NJ Wealth offers one of the best support among all other mutual fund houses. It provides sales support, marketing support, training and technology support, and more.
  • Your customers will be happy as NJ Wealth also offers excellent customer care service.

NJ Mutual Fund Seller Commission

Revenue Sharing

1% to 2% of AUM

Per Client Acquisition


When a person joins as an NJ Wealth MF distributor, they get an NJ Distributor Commission for the revenue he generates.

In the mutual fund industry, the revenue is the asset under management (AUM) the MF distributor gets. NJ Wealth offers a 0.6% to 1.05% commission on the AUM.

So, this means if you have, say, 100 clients and the total asset under management of all the clients under you is Rs.2 crores.

Then you will get a commission of Rs.1.2 lakh to Rs.2 lakh. Here you need to note that you only receive a commission on the AUM, not on acquiring clients.

NJ Mutual Fund Advisor Cost or Investment

Distributorship Fees (One Time)

Rs.1 lakh

Office Expenses (Monthly)

Rs.40,000 - Rs.55,000

You must be thinking by now how much you need to invest to become an MF distributor of NJ Wealth. So, the NJ Mutual Fund Distributor Cost includes two components.

One is fixed, i.e., the distributorship fees of Rs.1 lakh. This fee is a one-time fee for acquiring the license of a mutual fund distributor.

The other component is the variable one, which includes office expenses and the salary of the employees and staff. This depends on the number of staff, employees, facilities and the office area.

NJ Mutual Fund Distributorship – Expected Profits & Income

The table below shows expected profits, AUMs & Income that you can make, if you become NJ MF Advisor.

Active Lumpsum Clients 20
Avg. AUM per Client – Lumpsum (Rs.) 1,03,000
Total AUM – Lumpsum (Rs.) 20,60,000
Active SIP Clients 1,100
Avg. AUM per Client – SIP (Rs.) 10,300
Total AUM – SIP (Rs.) 1,13,30,000
Total AUM (Rs.) 1,33,90,000
Distributor’s Share (Rs.) (1.05% of AUM) 1,40,595
New Client Acquisition 50
Client Acquisition Income (Rs.) 0
Total Distributors Income 1,40,595
Total Expenses 58,000
Distributor’s Net Profit 82,595
Net Profit Margin 58.75%

Given the revenue sharing ratio of 0.6% to 1.1%, the profit margin made by the distributors of NJ Wealth is around 58.75%.

From the above example, the total AUM from lump sum investments is Rs.20,60,000, while that from SIP clients is Rs.1,13,30,000, which makes a total AUM of Rs.1,33,90,000.

Considering 1.05% as the average commission percentage, your income would be Rs.1,40,595.

Suppose the office expenses amount to Rs.58,000; then your NJ Mutual Fund Seller Profits would be Rs.82,595, around 58.75% of the total income you generate.

NJ Mutual Fund Agent Offers

Commission above 1%


Zero Investment


Free Advisory


Direct Mutual Fund


The NJ Wealth Mutual Fund Agent Offers that you can expect as a distributor of their mutual fund products includes –

  • Zero-investment business opportunity – There is no such investment that you have to put in to start the business as an NJ Wealth MF distributor. You need to pay the distributorship fee, and you can start with a small office.
  • Free-of-cost advisory services: When you start your journey as an MF distributor, to pitch right in front of the clients and to acquire and retain them, you would need advice from the mutual fund house, and NJ offers the same for no cost.
  • Direct Mutual Fund – NJ Wealth offers direct mutual fund selling as well
  • High commission – The commission received by NJ Wealth MF distributors is always above 1%.

NJ Wealth Mutual Fund Seller SWOT Analysis

Check out the SWOT Analysis on NJ Wealth Mutual Fund Distributorship here.


  • A strong network of mutual fund distributors
  • Exceptional hold in the sub-urban areas with a vast presence across the country
  • Wide range of schemes and investment products to offer
  • High Commission
  • Low investment requirements


  • The investment app is not up to the mark
  • The awareness about NJ Wealth as a mutual fund company is less
  • It doesn’t offer a desktop investment terminal


  • India’s population is over 140 crore, while only three crore people invest in mutual funds, so the market is enormous.
  • The number of mutual fund distributors nationwide is slightly above 1 lakh, which means less competition and higher demand for your services.
  • Asset under management of mutual fund industry to grow above Rs. 100 lakh crore in next ten years.


  • Lack of awareness amongst people related to mutual funds
  • A slowdown in the world and recession fears
  • Tech-first mutual fund distributors offering direct mutual fund investment options online

NJ Mutual Fund Distributor Support

ARN Generation Support


Acquisition Support


Products Training




Advisory Support


RM Support

Yes, Free

Backoffice Support


Marketing Support

Yes, Limited

NJ Mutual Fund Seller Support services include –

  • Sales support: You will get a dedicated relationship manager, target setting, activity-planning support and other facilities.
  • Marketing support: NJ Wealth offers quality promotional material and start-up sales kit
  • Training support: From the orientation of the new MF distributors to soft skills development and AMFI training, NJ Wealth renders all.
  • Technology Support: You will get a partner’s desk which will help you keep track of your business; then there will be a CRM desk, client desk and, of course, mobile apps.
  • Research support: As an NJ Wealth MF distributor, you will also receive research reports on mf schemes and industry. Then there will be multiple market trends and equity and debt analysis reports. All these will help when you pitch to your clients.
  • Customer support: The clients can reach out on a toll-free number, and the time taken to solve the client’s issues is negligible.

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NJ MF Distributor Office Requirement

Area in Sq. Ft.

150 - 250 Sq. Ft.

No. of Employees

Atleast 2

Dealer Terminal


Mobile or Telephones


Call Recording


Laptops or Computers






Managers Cabin


The office of the NJ MF Distributor must be in a space which is at least 15 to 250 square feet. You must employ at least two people so that your clients stay supervised.

Mobiles, telephones, laptops, and CCTV are a few things that must be in the office. Apart from these, the dealer terminal, reception and other facilities are optional.

NJ Mutual Fund Seller Dashboard Link

Web Platform

The NJ Wealth Mutual Fund Advisor Dashboard can be accessed through the link below.

Here you need to log in using your partner ID and password. On this dashboard, you get all your details, including the revenue report or account statements, clients’ account details, and others.

You can check the commission you have earned monthly, weekly, or even yearly. Then you can see which client has what amount of AUM.

Then for lead generation as well, you can use the dashboard. You can check the client’s progress with the account opening and the investment they are making.

NJ Wealth Mutual Fund Agent Login

The NJ Wealth Mutual Fund Advisor Login details for the NJ Wealth partner’s portal are sent to you when the fund house accepts your application for MF distributor.

They email you the login credential on your registered email id. You must use the same partner id and password to log on to the dashboard.

You must also enter a captcha to verify that you are human and not a robotic platform.

NJ Mutual Fund Advisor Backoffice Platform - Features

Lead Addition Link


Manual Lead Addition


Lead Stage Info


Lead Info Backend Change


Lead Deletion


Leads Report


Clients Payment Report


Clients Activation Report


Clients Portfolio Report


Auto Debit Request - SIP


Monthly Payout Report


NJ MF Seller Review or Ratings by

Overall Rating

9.25 / 10


9.21 / 10


9.19 / 10


9.35 / 10


9.27 / 10


9.27 / 10

NJ MF Advisor - Products Offered

SIP Mutual Fund


Lumpsum Mutual Fund


Direct Mutual Fund












IPOs / FPOs / NCDs








NJ Mutual Fund Distributor - Investment Platforms Offered

Mobile Investment App


Web Investment Platform


Desktop Investment Terminal


Algo Trading Platform


Robo Advisory Platform


Thematic Investment Platform


ETF Platform


Backoffice Platfrom


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How to Become a NJ Mutual Fund Agent? - Eligibility Criteria


24 Years & above



Academic Qualification


NISM Certificate

Yes, Mandatory

ARN Generation

Yes, Mandatory

So, you want to Become NJ Mutual Fund Distributor and be part of NJ’s growing network of distributors?

We got you covered here as well, as you can fill out the form by clicking on the “Become a Distributor” button on the page.

Enter your name, mobile number, email id and city you dwell in, and then wait for NJ Wealth associates to reach you.

They will assist you in uploading the documents required for KYC purposes and verification. Usually, NJ Wealth asks for documents like  –

  • PAN card
  • AADHAAR Card for address proof
  • Passport size picture
  • Bank account details, along with a cancelled cheque
  • Distributorship Agreement

Once you upload these documents, your application will be processed. You will get the welcome mail if you match all the eligibility criteria required for the role, discussed below, and KYC is approved.

The eligibility criteria include –

  • Age of the applicant must be above 24 years
  • They need to be an Indian national
  • The minimum educational qualification should be graduate
  • They need to clear the NISM exam to work as a mutual fund distributor

NJ MF Distributor - Documents Required

Distributorship Agreement


Identity Proof - Aadhaar


Address Proof - Aadhaar / Rental Agreement




Passport Size Photo


Bank Account Details


Bank Cancelled Cheque


Nj MF Distributor – Conclusion

Becoming an NJ MF Distributor is financially lucrative and will help you grow as a professional.

Your network will grow as NJ has a vast client and distributor network. The cherry on top is the excellent support they offer.

FAQs on NJ Wealth Mutual Fund Advisor

Here are various FAQs related to NJ Wealth Mutual Fund Seller.

How many distributors does NJ have?

As per data of 30th June 2023, there were more than 33176 mutual fund distributors of NJ Wealth.

Is NJ Mutual Fund Agency Safe?

NJ Wealth is one of the largest mutual fund distributors registered with SEBI; thus, you can be safe with it.

What is NJ Mutual Fund Distributor Commission?

NNJ Wealth offers commission on a percentage basis. It varies between 1% and 2% of the total AUM of all your clients combined.

How much are NJ Distributorship Fees?

To join NJ Wealth, the distributorship fee you must pay is Rs. 1 lakh flat. It is a one-time fee.

Does NJ provide ARN Generation Support?

Yes, NJ Wealth offers ARN generation support to all mutual fund distributors.

Is NJ Wealth a Stock Broker?

Yes, NJ Wealth is a stockbroker as well. When you join as a mutual fund distributor with NJ Wealth, you can also sell equity and debt products and other products of NJ Wealth.

Is NJ Wealth an AMC?

No, NJ Wealth is not an AMC. It is a mutual fund distributor and stock broking house.

Who is the founder of NJ?

Neeraj Choksi and Mr Jignesh Desai founded NJ Wealth back in 1994, which is now headquartered in Mumbai and spread across the country.

Is NJ registered with SEBI?

Yes, NJ Wealth is a SEBI-registered mutual fund distributorship company, and all its distributors have to clear NISM Mutual Fund VA exam.

Does NJ Distributor provide Direct MF Investment?

Yes, NJ Wealth offers all its clients a direct mutual fund investment facility.


Customer ratings and reviews of NJ Mutual Fund Distributor

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