Become a ICICI Mutual Fund Distributor Today! Achieve your financial goal with experts’ advice and make ICICI MF house your wealth-building partner.

With a strong distribution network of 1544+, the third largest AMC house has had a record of massive profit.

Starting the journey in 1993 with the world’s oldest insurance company Prudential, ICICI currently holds an AUM of Rs.5.90 lakh crore.

In addition, the company offers 118 schemes in different categories, from equity to hybrid mutual funds. If you join as ICICI Mutual Fund Advisor, expect an average monthly income of Rs.70,000.

As a licensed professional, the ICICI Mutual fund seller received in-depth knowledge about various financial products.

Type of Distributorship AMC Distributor
Total Distribution Network 2500+
Total Investment Rs.1.4 Lakh – Rs.1.6 Lakh
Distributors Commission 1% to 2% of AUM
Avg. Monthly Profit Rs.70,400
Breakeven Time 2 – 3 Months
Payout Time 30 Days

ICICI Mutual Fund Distributor - Company Overview


Mutual Fund Distributor

Organization Type


Head Office



Mr. Nimesh Shah

Founded In (year)


Distributorship Tenure

2 years

Why become an ICICI Mutual Fund Distributor?

If you want to start as an ICICI Mutual Fund advisor is not only a promising career in the finance world and an ocean of learning opportunities. The 30-year-old experienced AMC has several advantages:

  • Strong brand name advantage from India’s leading and most reputed AMC house. It helps sellers or advisors to attract investors with little ifs and buts. In addition, get guidance from the best business minds and fund experts in the country.
  • With a growing client base, distributors can reach an endless income. ICICI Mutual Fund offers advisors an attractive incentive, ranging from 1% to 2%. Additionally, these rewards are not only for the financial goal of sellers but also for maintaining a mutually beneficial relationship for the long term.
  • The promising results and vital track records of return help distributors fulfil their performance targets. Apart from this, 262 CAM branches are there to support your journey.
  • The product distributors of the ICICI mutual fund can provide flexible offers to clients. The AMC has an extensive range of products for various asset classes.

Moreover, their extensive training and ongoing support system develop the skills of distributors. They arrange SIP training and BO training to support MF distributors.

So, distributors can face clients confidently with the best suggestions.

ICICI Mutual Fund Seller Commission

Revenue Sharing

1% to 2% of AUM

Per Client Acquisition


Your estimated earning through ICICI distributor commissions is here! However, rates depend on the distributor category and different types of funds.

The percentage is given based on the AUM amount. So, total earnings depend on the number of clients you bring to join the programme.

For example, the first year’s trailer commission for ICICI Prudential Manufacturing Fund is 1.45%. It is the same for all Top 30 (T30) and 30 (B30) cities.

By selling some hybrid funds like ICICI Prudential Retirement Fund-Hybrid Aggressive Plan, you can make 1.80%.

However, from the following year, the trial fees of the fund will reap 1.75%. Generally, prices fluctuate between 1 % to 2%, depending on debt, equity and hybrid funds.

Distributors can target reaching break-even points within 2-3 months of actively educating and selling funds.

ICICI Mutual Fund Advisor Cost or Investment

Distributorship Fees (One Time)

Rs.1 lakh

Office Expenses (Monthly)

Rs.40,000 - Rs.60,000

It is important to focus on monthly costs and one-time investments before starting the journey with one of the leading financial companies in India.

ICICI Mutual Fund Distributor cost is Rs.1 lakh, a former investment valid for two years. However, you may have an additional operation cost to run the business daily.

The office expense and rent could touch Rs.40,000 to Rs.60,000; it depends on T30 or B30 cities. If you want to open some sales funnel through promotional activities, sellers’ expenses will rise for the first few months.

Undoubtedly, the distributor’s entry fee is comparatively higher than new AMCs. But the three-decade-old brand name matters in the market when you start selling products.

The price is justifiable for becoming a member of the $71 billion giant AMC.

ICICI Mutual Fund Distributorship – Expected Profits & Income

The table below shows expected profits, AUMs & Income that you can make, if you become ICICI MF Advisor.

Active Lumpsum Clients 20
Avg. AUM per Client – Lumpsum (Rs.) 1,07,000
Total AUM – Lumpsum (Rs.) 21,40,000
Active SIP Clients 760
Avg. AUM per Client – SIP (Rs.) 10,700
Total AUM – SIP (Rs.) 81,32,000
Total AUM (Rs.) 1,02,72,000
Distributor’s Share (Rs.) (1.25% of AUM) 1,28,400
New Client Acquisition 50
Client Acquisition Income (Rs.) 0
Total Distributors Income 1,28,400
Total Expenses 58,000
Distributor’s Net Profit 70,400
Net Profit Margin 54.83%

This section will catch your attention more in the entire segment. It is all about your earning potential and financial goal.

Suppose you have started a portfolio with 20 clients with an average investment of Rs.1,07,000 from each. So, your AUM shoots to Rs.21,40,000 now.

Following the same trend in SIP, if you have 760 clients and each invests Rs.10,700, your SIP AUM skyrockets to Rs.81,32,000.

By onboarding 780 clients, you have achieved a total of Rs.1,02,72,000. But hold your excitement and calculate 1.25% AUM on the amount.

So, gross profit stands at Rs.1,28,400, ravel your monthly share after expenses at Rs.70,400. After all expenses, you could reap an impressive profit of 54.83%.

So, ICICI Mutual Fund seller profits boast a unique number after all liabilities and expenditures.

ICICI Mutual Fund Agent Offers

Commission above 1%


Zero Investment


Free Advisory


Direct Mutual Fund


Besides an impressive 1% to 2% incentive, ICICI mutual fund advisors get additional facilities from IPRUTOUCH App with a separate section of ‘distributors corner.’

  • The back office supporting team is there even on Sunday.
  • If you have any dilemma, go for PMS ( portfolio management service) option.
  • In addition, distributors have the facility to deal with NFTs
  • Distributors Corner is available without a login facility( you can do various operations like a switch, rollover, and redemption facility)

MFDs (mutual fund distributors) must attend monthly conference calls for updates, suggestions and market outlook-related discussions. It develops your knowledge and sales skill.

ICICI Mutual Fund Distributorship SWOT Analysis

Here is the detailed SWOT analysis for the ICICI Mutual fund distributor:


  • 30-year-old brand name, massive experience and expansion with 1544 distributors
  • Some ICICI Mutual funds have record returns of 38% to 45% in 3 year
  • 99% efficiency record for clients and MFDs
  • Wide range of products to meet client’s needs (252 MF schemes)
  • Extensive customer support even on holidays with 262 CAMs branches.


  • High fees for distributor’s entry
  • Some products are complex and confusing for clients
  • As of its 30-year entry, the firm has a limited global presence


  • Yearly growing mutual fund market of India ( almost doubled in 6 years)
  • Upgrading new financial instruments
  • Customized products and services for better returns.


  • $7 billion FDI cap is expected to grow in the domestic market
  • New firms with a low-cost entry for a strong distribution network
  • Market risk, recession and regulatory norms

ICICI Mutual Fund Distributor Support

ARN Generation Support


Acquisition Support


Products Training




Advisory Support


RM Support

Yes, Free

Backoffice Support


Marketing Support

Yes, Limited

ICICI Mutual Fund is always committed to distributor support from day one. India’s leading AMC house has extensive support, including marketing, promotion, customer care, and training-related guidance.

Moreover, they provide helplines on holidays also! Skill improvement session is there for distributors through various web-based seminars.

You can use it as a doubt-clearing session. They also have social media promotions like ‘Ampli Spot ‘. For sales, the AMC provides business tools like ‘Master Stroke’.

For newly empaneled distributors, the ‘Prarambh’ training session is there with concept clearing classes. Moreover, BO training and SIP training is held for all new advisors.

Portfolio Management support is there to support new distributors. It provides sound knowledge about vital portfolio management tricks.

IPROTOUCH is the distributor’s 24/7 virtual helpline. You can get every statement, update KYC, add nominees, and open a zero balance folio.

In addition, it contains booster SIP and booster STP (Systemic Transfer Plan).

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ICICI MF Distributor Office Requirement

Area in Sq. Ft.

250 - 300 Sq. Ft.

No. of Employees

Atleast 2

Dealer Terminal


Mobile or Telephones


Call Recording


Laptops or Computers






Managers Cabin


To become a member of ICICI MF distributor, you must have an ARN or AMFI registration number. Including this, you need a dedicated office room for day-to-day operation.

The office space should be opened in a prime location with proper visibility. For this, ensure a marketplace with public footprints. You can take a space in prominent financial buildings.

However, you must balance high distributorship fees and office costs until you reach the BoP point. You can settle in an office space of 250–300 sq feet.

A laptop, phone and uninterrupted internet connection is the primary requirement. At least two employees are required to support daily activities.

In addition, there is a requirement for CCTV with remote access facility.

ICICI Mutual Fund Seller Dashboard Link

Web Platform

ICICI Mutual Fund Advisor Dashboard is simple and fast. You can use the web-based IPRU AMC (Pru Partner Login) or the app-based IPRU TOUCH (distributors corner).

After enrolling as an independent MFD of ICICI, you will get a username and password. Use it while logging through a webpage or App. Distributors can get booster SIP from the platform.

Moreover, the App contains the opportunity of —

  • Finance and non-financial transaction
  • The account statement, portfolio summary
  • Videos, guidance, and product video updates
  • Quick customer support

IPRU PARTNER and IPRU AMC have advantages –

  • Access to market updates and sales/training material
  • Sales performance report
  • Without login transactions (redemption, switch, rollover)

ICICI Mutual Fund Agent Login

Before starting the ICICI Mutual Fund advisor login process, you must complete the ‘ common application form’ to create the ‘ distributors corner’.

For this, you should ensure an ARN Number. Click on the ICICI PRU AMC webpage and go to distributors’ corners.

Fill out the online form with basic details like name, email, mobile number, ARN and address. In addition, you have to provide the exact information as the nominee and wait for OTP.

After that, fill up the ‘Basic Questionnaire’ of four questions. If the advisor answers YES for all four questions, follow the Physical Enrolment Process (PEP).

The PEP process is mainly for experienced individuals with high net worth and multiple presence in the country.

Your Pru Partner Login section will be activated after some verification process and the depositor’s fee submission.

So, be ready with PAN, address proof, cancelled cheque and passport-size photo. If you are a non-individual ARN holder, submit the offline form to the nearest branch.

ICICI Mutual Fund Advisor Backoffice Platform - Features

Lead Addition Link


Manual Lead Addition


Lead Stage Info


Lead Info Backend Change


Lead Deletion


Leads Report


Clients Payment Report


Clients Activation Report


Clients Portfolio Report


Auto Debit Request - SIP


Monthly Payout Report


ICICI MF Seller Review or Ratings by

Overall Rating

9.21 / 10


9.17 / 10


9.10 / 10


9.31 / 10


9.06 / 10


9.39 / 10

ICICI MF Advisor - Products Offered

SIP Mutual Fund


Lumpsum Mutual Fund


Direct Mutual Fund












IPOs / FPOs / NCDs








ICICI Mutual Fund Distributor - Investment Platforms Offered

Mobile Investment App


Web Investment Platform


Desktop Investment Terminal


Algo Trading Platform


Robo Advisory Platform


Thematic Investment Platform


ETF Platform


Backoffice Platfrom


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How to Become a ICICI Mutual Fund Agent? - Eligibility Criteria


24 Years & above



Academic Qualification


NISM Certificate

Yes, Mandatory

ARN Generation

Yes, Mandatory

If you want to become an ICICI Mutual Fund distributor, fulfil the criteria

  • Get an ARN number from SEBI and complete the certification of the National Institute of Securities Markets (NISM)
  • You must be a 24-year-old graduate.
  • This opportunity is only for Indians, not NRI or overseas Indian card holders.

So, after qualifying with essential qualifications, you can start the online login process, or non-individuals can ask for an offline method.

Ensure you have PAN, Aadhar, valid mobile number, digital sign, email id and a cancelled cheque.

ICICI MF Distributor - Documents Required

Distributorship Agreement


Identity Proof - Aadhaar


Address Proof - Aadhaar / Rental Agreement




Passport Size Photo


Bank Account Details


Bank Cancelled Cheque


ICICI MF Distributor – Conclusion

Undoubtedly, the AUM of Rs.6 lakh crore (~$71 billion) is not a game for the short-term journey but a result of the 30-year-old journey.

The fund distributors and advisors’ decade-old dedication and hard work bring such a massive investment for the AMC house.

Backed by the reputation of ICICI and UK’s Prudential group, build a strong relationship with trust and good returns.

Being a part of this giant AMC is profitable and ensures a smooth and independent finance career.

Last but not least, the ever-changing financial landscape of India indicates a green flag for new members in the capital market.

So, join the growing market Rs.44 trillion with a projected CAGR of 21.5% ( 2023-28) and boost your growth.

FAQs on ICICI Mutual Fund Distributor

Here is the list of ICICI Mutual Fund Distributorship FAQs.

How many distributors does ICICI have?

As per FY 21-22 report, ICICI MF has 1544 distributors. It includes individual ARN holders and non-individual entities.

Is ICICI Mutual Fund Agency Safe?

Yes, the Mumbai-based AMC house is considered one the largest AMC houses in India. It has SEBI’s affiliation.

Its partner Prudential has a record of 175 years of operation in the finance sector. Moreover, Prudential Plc is considered the world’s oldest, largest financial service provider.

What is ICICI Mutual Fund Distributor Commission?

The distributor’s incentive depends on various firms. For example, some of ICICI’s equity schemes provide trial fees of 1.40%.

In another case, some solution-oriented methods (ICICI Prudential Retirement Fund-Hybrid Aggressive Plan) allow a 1.80% incentive. However, the average percentage is between 1% to 2%.

How much are ICICI Distributorship Fees?

ICICI MF’s distribution fees are comparatively high, sticking at Rs.1,00,000.

Does ICICI provide ARN Generation Support?

No, there is no ARN generation facility through the AMC’s platforms. However, you can ask the RM to set a proper guideline.

Is ICICI a Stock Broker?

The ICICI house has a separate division for stock broking. You can join ICICI Securities or ICICI Direct for more information.

Is ICICI Mutual Fund an AMC?

The AMC segment is a joint venture between ICICI Bank and UK’s Prudential Plc. The AMC house comes under the part of the ICICI group of companies.

Who is the founder of ICICI Mutual Fund?

The second largest AMC was started in 1993 by ICICI Bank and Prudential PLC. Mr. Nimesh Shah is the present MD and CEO.

Is ICICI Mutual Fund registered with SEBI?

ICICI Mutual has SEBI registration; the firm has been operating since 1993.

Does ICICI Distributor provide Direct MF Investment?

Yes, ICICI MF distributors can sell products directly to clients.


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