HDFC is a known name in the financial service industry. With its extensive years of experience and excellent services, it has become one of the favourites of the Indian population regarding finance and investment.
So, if you become an HDFC Mutual Fund Distributor, you can encash this massive popularity of HDFC and quickly build your business as an HDFC Mutual Fund Seller.
We are here to help you in this process with all the details of the HDFC mutual fund distributors’ opportunity.
The article will cover the benefits of becoming an MF distributor with HDFC, the revenue sharing structure, cost and investment requirements, offered & support, SWOT analysis of HDFC Mutual Fund, and more.
Type of Distributorship | AMC Distributor |
Total Distribution Network | 2000+ |
Total Investment | Rs.1.45 Lakh – Rs.1.6 Lakh |
Distributors Commission | 1% to 2% of AUM |
Avg. Monthly Profit | Rs.69,188 |
Breakeven Time | 2 – 3 Months |
Payout Time | 30 Days |
HDFC Mutual Fund Distributor - Company Overview
Category
Organization Type
Head Office
Founder
Founded In (year)
Distributorship Tenure
Why become HDFC Mutual Fund Distributor?
The list of benefits that you can get by becoming an HDFC Mutual Fund Advisor is quite long, so here we are, including the most important ones –
- HDFC Mutual Fund is among India’s top mutual fund distributors’ networks. Being a part of this is a win-win for every Distributor.
- You can easily pitch your clients about HDFC Mutual funds, as most of your potential clients would know about HDFC.
- The investment requirement for becoming a distributor at HDFC is quite reasonable.
- The revenue sharing is at par with the industry.
- The distributors get one of the most advanced Distributor’s desks for keeping track of all business they generate and a lot more.
- HDFC is one of the few public companies with decades of experience in this industry.
- Finally, HDFC renders ample support to all its distributors.
HDFC Mutual Fund Seller Commission
Revenue Sharing
Per Client Acquisition
HDFC Mutual Fund shares a percentage of the AUM under each Distributor with them as the commission. It usually varies between 1% and 2% of assets under management (AUM).
If you compare with other peers of HDFC Mutual Funds, you can see that the HDFC Distributor Commission is at par with the industry standard.
Now let’s understand how this commission structure works. Suppose you have 100 clients, and the average amount they have invested is Rs.50000, so a total AUM from all your clients would be Rs.50,00,000.
Therefore, your share of the commission would be between Rs.50,000 and Rs.1 lakh.
HDFC Mutual Fund Advisor Cost or Investment
Distributorship Fees (One Time)
Office Expenses (Monthly)
To become a mutual fund distributor, one needs to incur usually two types of expenses. One is a fixed cost, and the other is a variable cost.
This is the same with HDFC Mutual Fund Distributor Cost as it includes a fixed component: the distributorship fee of Rs.1 lakh.
The component is the variable cost that includes mainly the office expenditures of the MF distributor. It usually ranges from Rs.45,000 to Rs.60,000.
Therefore, your initial investment would be around Rs.1.4 lakhs to Rs.1.6 lakhs, post that every month, around Rs.45,000 to Rs.60,000.
HDFC Mutual Fund Distributorship – Expected Profits & Income
The table below shows expected profits, AUMs & Income that you can make, if you become HDFC MF Advisor.
Active Lumpsum Clients | 20 |
Avg. AUM per Client – Lumpsum (Rs.) | 1,10,000 |
Total AUM – Lumpsum (Rs.) | 22,00,000 |
Active SIP Clients | 725 |
Avg. AUM per Client – SIP (Rs.) | 11,000 |
Total AUM – SIP (Rs.) | 79,75,000 |
Total AUM (Rs.) | 1,01,75,000 |
Distributor’s Share (Rs.) (1.25% of AUM) | 1,27,188 |
New Client Acquisition | 50 |
Client Acquisition Income (Rs.) | 0 |
Total Distributors Income | 1,27,188 |
Total Expenses | 58,000 |
Distributor’s Net Profit | 69,188 |
Net Profit Margin | 54.40% |
You must be wondering how you can profit when the cost is between Rs.45,000 to Rs.60,000 monthly, and the revenue sharing is between 1% and 2%.
You can understand the same with this example and see the amount of HDFC Mutual Fund Seller Profits you can generate monthly.
Let’s look at the above example –
Here you are generating a total AUM of Rs.1,01,75,000 including your Lump sum and SIP clients. Now, if we take the average Distributor’s commission rate, which is 1.5%, then you will get Rs.1,27,187.5.
Now let’s take out the monthly expenses, which, let’s say, is Rs.58,000. Therefore, now you will be left with Rs.69,187.5, which is 54.4%, and that is your net profit margin.
HDFC Mutual Fund Agent Offers
Commission above 1%
Zero Investment
Free Advisory
Direct Mutual Fund
HDFC MF comes up with new HDFC Mutual Fund Agent Offers now and then. However, it always offers a few offers to all its distributors. These offers include –
- No investment start to your mutual fund distributor’s business
- Advisory for all the distributors without any cost or fees.
- Option to sell direct mutual funds
- High commission and consistently above 1%
HDFC Mutual Fund Distributor SWOT Analysis
Here is the SWOT Analysis on HDFC Mutual Fund Distributorship.
Strength
- The brand value of HDFC is a massive plus for all the distributors
- Highly advanced technology and an efficient platform to ease your Distributor’s journey
- All the transactions and client registration, and other processes are paperless and online
- Commission at par with the industry
- Excellent support and customer care
Weakness
- Recurring expenditure is a bit high
- While HDFC is highly reputable in the baking and finance space, it is still a bit new in the mutual fund industry.
- Strict infrastructure requirements
Opportunities
- Growing interest amongst people regarding mutual fund investment
- Increasing per capital income of people
- A limited number of mutual fund distributors
Threat
- Job cuts due to slowdown across the world
- New-age tech-first mutual fund distributors are becoming dominant in the industry.
- Different new asset classes are emerging
HDFC Mutual Fund Distributor Support
ARN Generation Support
Acquisition Support
Products Training
Webinars
Advisory Support
RM Support
Backoffice Support
Marketing Support
One of the most praised things about HDFC MF distributorship is its HDFC Distributor Support. It offers a wide range of support, ranging from support rendered for acquiring new clients.
Then there are webinars to help potential clients learn about mutual fund schemes and investments from the experts. Apart from these, product training informs the distributors of each product.
HDFC MF distributors get free full-fledged support from the relationship manager and advisory team. Of course, back-office and marketing support are also available, but to some extent.
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HDFC MF Distributor Office Requirement
Area in Sq. Ft.
No. of Employees
Dealer Terminal
Mobile or Telephones
Call Recording
Laptops or Computers
CCTV
Reception
Managers Cabin
When joining as an HDFC MF Distributor, you must build your own office for your MF distributor business. As per HDFC, you need to have the following –
- The office space must be over 250 square feet or 350 square feet, depending on the location.
- There must be two employees in your office all the time
- Telephone connections, laptops, and CCTV surveillance are a must for the office premise
- Dealer terminal, call recording, reception, and manager’s cabin are options.
HDFC Mutual Fund Seller Dashboard Link
Web Platform
The HDFC Mutual Fund Advisor Dashboard is one of the most advanced dashboards in the whole of the MF industry. With this dashboard, you can –
- Add new clients and leads to your account and keep a check on their transactions and investments with HDFC MF.
- You can generate investors’ investment reports to check their portfolios and understand your commission and earnings.
- You can find all the details about your clients on this dashboard
- You can initial the payment options, and then you can find multiple options for the same
- The dashboard has a plethora of digital marketing tools. You need to explore them as per your requirements for the business
HDFC Mutual Fund Agent Login
For HDFC Mutual Fund Advisor Login, you need to register as a distributor with HDFC MF. You will receive a login ID and password once the registration is done. This you have to use for logging in.
You need to open the dashboard link and find the login option there. Just enter the partner’s id/distributor’s id and password. There you go.
HDFC Mutual Fund Advisor Backoffice Platform - Features
Lead Addition Link
Manual Lead Addition
Lead Stage Info
Lead Info Backend Change
Lead Deletion
Leads Report
Clients Payment Report
Clients Activation Report
Clients Portfolio Report
Auto Debit Request - SIP
Monthly Payout Report
HDFC MF Seller Review or Ratings by Finec.in
Overall Rating
Commission
Investment
Breakeven
Support
Experience
HDFC MF Advisor - Products Offered
SIP Mutual Fund
Lumpsum Mutual Fund
Direct Mutual Fund
PMS or PCG
Equity
Derivatives
Commodity
Currency
IPOs / FPOs / NCDs
ETFs
Insurance
Loans
HDFC Mutual Fund Distributor - Investment Platforms Offered
Mobile Investment App
Web Investment Platform
Desktop Investment Terminal
Algo Trading Platform
Robo Advisory Platform
Thematic Investment Platform
ETF Platform
Backoffice Platfrom
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How to Become a HDFC Mutual Fund Agent? - Eligibility Criteria
Age
Nationality
Academic Qualification
NISM Certificate
ARN Generation
To Become HDFC Mutual Fund Distributor, you need to be eligible for the role, and then you can apply for the same. Here are the eligibility criteria you need to match –
- The age of the applicant has to be 24 years or above
- They need to be an Indian
- Must be a graduate
- Need to clear the NISM VA exam for MF distribution and have a valid certificate.
Now if you meet these criteria, you can start applying by filling out the form you see on the right-hand side of this page.
Once you submit the form after filling up your details as required, you will get a call from HDFC executives.
The next step would be uploading documents for verification purposes. You need to keep handy these documents –
- AADHAAR card as identity and address proof
- PAN Card
- Bank account details
- Cancelled cheque
- Passport size photograph
- Distributorship agreement
Once your application is approved, you will receive the login credentials for your partner’s account.
HDFC MF Distributor - Documents Required
Distributorship Agreement
Identity Proof - Aadhaar
Address Proof - Aadhaar / Rental Agreement
PAN
Passport Size Photo
Bank Account Details
Bank Cancelled Cheque
HDFC MF Distributor – Conclusion
As an HDFC MF Distributor, you can join a vast network of mutual fund experts, distributors and potential clients.
With all the support HDFC offers, you can break even within a few months, as most distributors with HDFC do.
FAQs on HDFC Mutual Fund Distributorship
Check out various FAQs related to HDFC Mutual Fund Distributor.
How many distributors does HDFC have?
There are more than 2000 distributors of HDFC mutual funds. You can become one of these vast networks as well.
Is HDFC Mutual Fund Agency Safe?
Yes, HDFC is one of India’s top financial service providers with decades of experience. It is registered with SEBI and other authorities as well.
What is HDFC Mutual Fund Distributor Commission?
HDFC Mutual Fund distributors’ commission varies from 1% to 2% of the AUM.
How much are HDFC Distributorship Fees?
The distributorship fee of HDFC Mutual Fund distributors is Rs. 1 lakh, which is a one-time flat fee.
Does HDFC provide ARN Generation Support?
Yes, HDFC offers one-click ARN generation, and round-close support is available for the distributors.
Is HDFC a Stock Broker?
No, HDFC is not just a stockbroker. It is a full-fledged financial service company with multiple departments, including a mutual fund.
Is HDFC an AMC?
Yes, the mutual fund division of HDFC is under the HDFC AMC.
Who is the founder of HDFC Mutual Fund?
Navneet Munot started HDFC Mutual Fund in 1999 with its head office in Mumbai. It is a public company at present.
Is HDFC registered with SEBI?
HDFC is registered with SEBI for all its mutual fund schemes and offers.
Does HDFC Distributor provide Direct MF Investment?
Yes, a direct mutual fund investment facility is available with HDFC mutual fund, which the distributors can avail and offer to clients.
Very good decision sir.
Dear sir I'm interested to become a MF Distribution