HDFC is a known name in the financial service industry. With its extensive years of experience and excellent services, it has become one of the favourites of the Indian population regarding finance and investment.

So, if you become an HDFC Mutual Fund Distributor, you can encash this massive popularity of HDFC and quickly build your business as an HDFC Mutual Fund Seller.

We are here to help you in this process with all the details of the HDFC mutual fund distributors’ opportunity.

The article will cover the benefits of becoming an MF distributor with HDFC, the revenue sharing structure, cost and investment requirements, offered & support, SWOT analysis of HDFC Mutual Fund, and more.

Type of Distributorship AMC Distributor
Total Distribution Network 2000+
Total Investment Rs.1.45 Lakh – Rs.1.6 Lakh
Distributors Commission 1% to 2% of AUM
Avg. Monthly Profit Rs.69,188
Breakeven Time 2 – 3 Months
Payout Time 30 Days

HDFC Mutual Fund Distributor - Company Overview


Mutual Fund Distributor

Organization Type


Head Office



Navneet Munot

Founded In (year)


Distributorship Tenure

2 years

Why become HDFC Mutual Fund Distributor?

The list of benefits that you can get by becoming an HDFC Mutual Fund Advisor is quite long, so here we are, including the most important ones –

  • HDFC Mutual Fund is among India’s top mutual fund distributors’ networks. Being a part of this is a win-win for every Distributor.
  • You can easily pitch your clients about HDFC Mutual funds, as most of your potential clients would know about HDFC.
  • The investment requirement for becoming a distributor at HDFC is quite reasonable.
  • The revenue sharing is at par with the industry.
  • The distributors get one of the most advanced Distributor’s desks for keeping track of all business they generate and a lot more.
  • HDFC is one of the few public companies with decades of experience in this industry.
  • Finally, HDFC renders ample support to all its distributors.

HDFC Mutual Fund Seller Commission

Revenue Sharing

1% to 2% of AUM

Per Client Acquisition


HDFC Mutual Fund shares a percentage of the AUM under each Distributor with them as the commission. It usually varies between 1% and 2% of assets under management (AUM).

If you compare with other peers of HDFC Mutual Funds, you can see that the HDFC Distributor Commission is at par with the industry standard.

Now let’s understand how this commission structure works. Suppose you have 100 clients, and the average amount they have invested is Rs.50000, so a total AUM from all your clients would be Rs.50,00,000.

Therefore, your share of the commission would be between Rs.50,000 and Rs.1 lakh.

HDFC Mutual Fund Advisor Cost or Investment

Distributorship Fees (One Time)

Rs.1 lakh

Office Expenses (Monthly)

Rs.45,000 - Rs.60,000

To become a mutual fund distributor, one needs to incur usually two types of expenses. One is a fixed cost, and the other is a variable cost.

This is the same with HDFC Mutual Fund Distributor Cost as it includes a fixed component: the distributorship fee of Rs.1 lakh.

The component is the variable cost that includes mainly the office expenditures of the MF distributor. It usually ranges from Rs.45,000 to Rs.60,000.

Therefore, your initial investment would be around Rs.1.4 lakhs to Rs.1.6 lakhs, post that every month, around Rs.45,000 to Rs.60,000.

HDFC Mutual Fund Distributorship – Expected Profits & Income

The table below shows expected profits, AUMs & Income that you can make, if you become HDFC MF Advisor.

Active Lumpsum Clients 20
Avg. AUM per Client – Lumpsum (Rs.) 1,10,000
Total AUM – Lumpsum (Rs.) 22,00,000
Active SIP Clients 725
Avg. AUM per Client – SIP (Rs.) 11,000
Total AUM – SIP (Rs.) 79,75,000
Total AUM (Rs.) 1,01,75,000
Distributor’s Share (Rs.) (1.25% of AUM) 1,27,188
New Client Acquisition 50
Client Acquisition Income (Rs.) 0
Total Distributors Income 1,27,188
Total Expenses 58,000
Distributor’s Net Profit 69,188
Net Profit Margin 54.40%

You must be wondering how you can profit when the cost is between Rs.45,000 to Rs.60,000 monthly, and the revenue sharing is between 1% and 2%.

You can understand the same with this example and see the amount of HDFC Mutual Fund Seller Profits you can generate monthly.

Let’s look at the above example –

Here you are generating a total AUM of Rs.1,01,75,000 including your Lump sum and SIP clients. Now, if we take the average Distributor’s commission rate, which is 1.5%, then you will get Rs.1,27,187.5.

Now let’s take out the monthly expenses, which, let’s say, is Rs.58,000. Therefore, now you will be left with Rs.69,187.5, which is 54.4%, and that is your net profit margin.

HDFC Mutual Fund Agent Offers

Commission above 1%


Zero Investment


Free Advisory


Direct Mutual Fund


HDFC MF comes up with new HDFC Mutual Fund Agent Offers now and then. However, it always offers a few offers to all its distributors. These offers include –

  • No investment start to your mutual fund distributor’s business
  • Advisory for all the distributors without any cost or fees.
  • Option to sell direct mutual funds
  • High commission and consistently above 1%

HDFC Mutual Fund Distributor SWOT Analysis

Here is the SWOT Analysis on HDFC Mutual Fund Distributorship.


  • The brand value of HDFC is a massive plus for all the distributors
  • Highly advanced technology and an efficient platform to ease your Distributor’s journey
  • All the transactions and client registration, and other processes are paperless and online
  • Commission at par with the industry
  • Excellent support and customer care


  • Recurring expenditure is a bit high
  • While HDFC is highly reputable in the baking and finance space, it is still a bit new in the mutual fund industry.
  • Strict infrastructure requirements


  • Growing interest amongst people regarding mutual fund investment
  • Increasing per capital income of people
  • A limited number of mutual fund distributors


  • Job cuts due to slowdown across the world
  • New-age tech-first mutual fund distributors are becoming dominant in the industry.
  • Different new asset classes are emerging

HDFC Mutual Fund Distributor Support

ARN Generation Support


Acquisition Support


Products Training




Advisory Support


RM Support

Yes, Free

Backoffice Support


Marketing Support

Yes, Limited

One of the most praised things about HDFC MF distributorship is its HDFC Distributor Support. It offers a wide range of support, ranging from support rendered for acquiring new clients.

Then there are webinars to help potential clients learn about mutual fund schemes and investments from the experts. Apart from these, product training informs the distributors of each product.

HDFC MF distributors get free full-fledged support from the relationship manager and advisory team. Of course, back-office and marketing support are also available, but to some extent.

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HDFC MF Distributor Office Requirement

Area in Sq. Ft.

250 - 350 Sq. Ft.

No. of Employees

Atleast 2

Dealer Terminal


Mobile or Telephones


Call Recording


Laptops or Computers






Managers Cabin


When joining as an HDFC MF Distributor, you must build your own office for your MF distributor business. As per HDFC, you need to have the following –

  • The office space must be over 250 square feet or 350 square feet, depending on the location.
  • There must be two employees in your office all the time
  • Telephone connections, laptops, and CCTV surveillance are a must for the office premise
  • Dealer terminal, call recording, reception, and manager’s cabin are options.

HDFC Mutual Fund Seller Dashboard Link

Web Platform

The HDFC Mutual Fund Advisor Dashboard is one of the most advanced dashboards in the whole of the MF industry. With this dashboard, you can –

  • Add new clients and leads to your account and keep a check on their transactions and investments with HDFC MF.
  • You can generate investors’ investment reports to check their portfolios and understand your commission and earnings.
  • You can find all the details about your clients on this dashboard
  • You can initial the payment options, and then you can find multiple options for the same
  • The dashboard has a plethora of digital marketing tools. You need to explore them as per your requirements for the business

HDFC Mutual Fund Agent Login

For HDFC Mutual Fund Advisor Login, you need to register as a distributor with HDFC MF. You will receive a login ID and password once the registration is done. This you have to use for logging in.

You need to open the dashboard link and find the login option there. Just enter the partner’s id/distributor’s id and password. There you go.

HDFC Mutual Fund Advisor Backoffice Platform - Features

Lead Addition Link


Manual Lead Addition


Lead Stage Info


Lead Info Backend Change


Lead Deletion


Leads Report


Clients Payment Report


Clients Activation Report


Clients Portfolio Report


Auto Debit Request - SIP


Monthly Payout Report


HDFC MF Seller Review or Ratings by

Overall Rating

8.43 / 10


8.39 / 10


8.37 / 10


8.53 / 10


8.45 / 10


8.45 / 10

HDFC MF Advisor - Products Offered

SIP Mutual Fund


Lumpsum Mutual Fund


Direct Mutual Fund












IPOs / FPOs / NCDs








HDFC Mutual Fund Distributor - Investment Platforms Offered

Mobile Investment App


Web Investment Platform


Desktop Investment Terminal


Algo Trading Platform


Robo Advisory Platform


Thematic Investment Platform


ETF Platform


Backoffice Platfrom


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How to Become a HDFC Mutual Fund Agent? - Eligibility Criteria


24 Years & above



Academic Qualification


NISM Certificate

Yes, Mandatory

ARN Generation

Yes, Mandatory

To Become HDFC Mutual Fund Distributor, you need to be eligible for the role, and then you can apply for the same. Here are the eligibility criteria you need to match –

  • The age of the applicant has to be 24 years or above
  • They need to be an Indian
  • Must be a graduate
  • Need to clear the NISM VA exam for MF distribution and have a valid certificate.

Now if you meet these criteria, you can start applying by filling out the form you see on the right-hand side of this page.

Once you submit the form after filling up your details as required, you will get a call from HDFC executives.

The next step would be uploading documents for verification purposes. You need to keep handy these documents –

  • AADHAAR card as identity and address proof
  • PAN Card
  • Bank account details
  • Cancelled cheque
  • Passport size photograph
  • Distributorship agreement

Once your application is approved, you will receive the login credentials for your partner’s account.

HDFC MF Distributor - Documents Required

Distributorship Agreement


Identity Proof - Aadhaar


Address Proof - Aadhaar / Rental Agreement




Passport Size Photo


Bank Account Details


Bank Cancelled Cheque


HDFC MF Distributor – Conclusion

As an HDFC MF Distributor, you can join a vast network of mutual fund experts, distributors and potential clients.

With all the support HDFC offers, you can break even within a few months, as most distributors with HDFC do.

FAQs on HDFC Mutual Fund Distributorship

Check out various FAQs related to HDFC Mutual Fund Distributor.

How many distributors does HDFC have?

There are more than 2000 distributors of HDFC mutual funds. You can become one of these vast networks as well.

Is HDFC Mutual Fund Agency Safe?

Yes, HDFC is one of India’s top financial service providers with decades of experience. It is registered with SEBI and other authorities as well.

What is HDFC Mutual Fund Distributor Commission?

HDFC Mutual Fund distributors’ commission varies from 1% to 2% of the AUM.

How much are HDFC Distributorship Fees?

The distributorship fee of HDFC Mutual Fund distributors is Rs. 1 lakh, which is a one-time flat fee.

Does HDFC provide ARN Generation Support?

Yes, HDFC offers one-click ARN generation, and round-close support is available for the distributors.

Is HDFC a Stock Broker?

No, HDFC is not just a stockbroker. It is a full-fledged financial service company with multiple departments, including a mutual fund.


Yes, the mutual fund division of HDFC is under the HDFC AMC.

Who is the founder of HDFC Mutual Fund?

Navneet Munot started HDFC Mutual Fund in 1999 with its head office in Mumbai. It is a public company at present.

Is HDFC registered with SEBI?

HDFC is registered with SEBI for all its mutual fund schemes and offers.

Does HDFC Distributor provide Direct MF Investment?

Yes, a direct mutual fund investment facility is available with HDFC mutual fund, which the distributors can avail and offer to clients.


Customer ratings and reviews of HDFC Mutual Fund Distributor

  • Finec says:

    Very good decision sir.

  • Shashikumar says:

    Dear sir I'm interested to become a MF Distribution

  • Start your Mutual Fund Business Now!Become a Distributor