Alice Blue Review – Charges, Trading Platforms, Demat Account, Offers & more

Check out Alice Blue Review here. Introducing Alice Blue, the stellar discount broker that caters to 1.41 lakh active clients.

What sets them apart? For starters, they wave goodbye to account opening charges, making it a breeze for anyone to get started.

Moreover, with an AMC of just Rs. 400, the chart of Alice Blue Charges proves that it is a reasonable broker. But wait, there’s more. When it comes to delivery, they keep it free of charge.

Picture-perfect, right? Headquartered in the vibrant city of Bangalore, this private company rolled out its first operation in 2006 under the visionary Sidhavelayutham M.

In terms of services, the broker is doing a great job, and more will be learned in this Alice Blue Review. So, without losing a moment, take a look.

Why Trade or Invest with Alice Blue?

The reasons stated below might convince you to have an Alice Blue Account for the daily trading rounds.

• Firstly, you can save money with competitive brokerage rates. Alice Blue is a discount broker offering cost-effective trading options.
• Moreover, Alice Blue boasts a large and growing customer base, counting 41 lakh active clients, indicating trust and popularity.
• There are no charges to open your account. Alice Blue doesn’t impose fees for opening an account, which is great.
• Since 2006, Alice Blue has built a trusted reputation. As a result, Alice Blue is now a well-established name in the industry.
• In addition, Alice Blue offers an algorithmic Trading Platform to automate your trades.
• Trade on the go with a trading terminal, app, and website—Alice Blue’s multiple trading platforms.
• Also, you can amplify your gains with leverage options.

Alice Blue brokerage charges appear as light as a feather in your pocket. Firstly, account opening charges won’t cost you a dime.

Plus, you can feel relaxed because there aren’t any! For those adrenaline-pumping intraday trades, Alice Blue has your back.

They charge a mere Rs. 15 per trade or 0.05% of the transaction value, whichever is lower. So you can focus on making smart moves without worrying about heavy charges.

The best part? These charges stand still across different types of trades. Whether you’re into equity futures, commodity futures, or currency futures, you’ll be paying a wallet-friendly Rs. 15 per trade or 0.05% of the transaction value, whichever is lower.

Alice Blue Calculator

Calculate Brokerage Charges of Alice Blue.

How to open Alice Blue Demat Account?

Opening an Alice Blue Demat account is a breeze! You can have your trading and demat accounts up and running in just a few minutes. Here’s how it works:

1. Fill in your details in the section provided below.
2. You will receive a call from the broker’s representative.
3. As asked, upload scanned copies of the required documents.
4. Pay the account opening fee online.
5. E-Sign your forms using Aadhaar OTP verification.

That’s it! Once you’ve completed the online form, the broker verifies it manually. Your account will be opened on the same working day if everything checks out.

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Alice Blue has you covered with an impressive lineup of trading platforms and tools. First up, their Android app and iOS app make trading on the go a breeze.

There’s no need to be tied down to a computer! If you prefer a web-based experience, their user-friendly web trading platform is just a click away.

But wait, there’s more in this Alice Blue Review! The broker even offers a slick trading terminal packed with all the tools you need for advanced trading.

And for those who like to let algorithms do the work, their algorithm trading platform is at your service. With Alice Blue, it’s all about making trading easy and accessible for everyone.

Let’s break down the tools and features of the Alice Blue App and its other integrated platforms.

Alice Blue ANT Web

Check out features of Alice Blue Web Trading Platform here.

• ANT Desk is a web-based trading platform known for its simplicity, user friendliness, and lightning-fast performance.
• Gain an edge in the market with charts for in-depth analysis of the potential profits and losses of a given trade.
• Pre-built, customizable futures and options strategies in accordance with your preferences provide an edge over the market.
• Similarly, Multi-Chart Display lets you analyse multiple stocks at the same time.
• Option Greeks, Option Chain, and Option vs. OI are all together in one centralized location.

Alice Blue ANT Mobi App

Check out features of Alice Blue Mobile App here.

• The ANT MOBI 2.0 Trading App promises a superior user experience with state-of-the-art technology and enhanced trading features.
• The app enables seamless fund transfers, ensuring hassle-free and lightning-fast TXN at your fingertips.
• Fingerprint Login provides you with quick access to your account securely and conveniently with just a touch.
• Also, the app dives deep into the market, so even on your small screen, you can make informed decisions on the go.
• The mobile app features a customizable dashboard to suit your preferences, ensuring a smooth and efficient trading journey.

Alice Blue Mutual Funds Platform

Check out features of Alice Blue Mutual Fund Investment Platform here.

• This is a discrete MF platform designed for folks looking to invest in some attractive mutual fund schemes.
• The MF platform features equity, fixed income, ELSS, hybrid, and various other top-rated MF schemes on the market.
• However, the best part is that there is no commission or brokerage; you don’t have to pay even a single penny.
• Also, the joining process is quick and hassle-free, with a 100% paperless process. You can even use your existing log-in details with Alice Blue to get started.
• The overall dashboard gives you ease of access to all the vital features that matter to you.

Alice Blue ANT API

Check out features of Alice Blue Algo Trading Platform here.

• Firstly, this platform is a game changer for every lazy trader who wants most of his trading to be automated.
• Simply put, you can manually give input to the platform, and it will automate all your market moves as per the commands you submit.
• Still, the best thing is that you can access it for free. All it takes is for you to be a registered user of Alice Blue’s trading account to go ahead.
• Besides, the platform even provides easy integration with some well-known coding languages.
• Aside from individuals, Ant Plus access is also available to financial companies that are serving large audiences.

Let’s see some of the tempting offers from Alice Blue.

• Firstly, the benefit of hassle-free account opening, completely free of charge, is in the basket of offers that Alice Blue offers.
• Secondly, you enjoy a free brokerage facility for a limited time, saving you money on your trades.
• Apart from that, you unlock the power of margin funding and pledging, maximizing your investment potential.
• Plus, you can even refer a friend and get a lavish reward of 20% and Rs. 500 for each new client you bring in. If you join Alice Blue today, you can reap these exclusive perks!

Alice Blue’s SWOT Analysis

Here is the detailed SWOT Analysis for Alice Blue.

Strength:

• Alice Blue leverages advanced technology and offers a discrete solution for every trading experience.
• The platform offers competitive brokerage rates, making it a nice-looking choice for traders.
• Alice Blue’s product range is diverse and includes equities, commodities, F&O, and currency trading.
• Notably, the platform offers robust research tools and analysis software separately.
• In comparison to other brokers, it is a well-known brand, catering to over 1.4 lakh clients.

Weakness:

• Alice Blue’s physical presence is relatively limited compared to some of its competitors, which may hinder its reach in certain regions.
• The platform has too many features, but they are not properly managed, and it is a bit confusing for some users.
• Notably, vital research reports are either absent or subject to certain charges.

Opportunities:

• The distinct interest of each retail investor in stock markets presents an opportunity for Alice Blue to win unique users with its discrete solution.
• Besides, Alice Blue can tap into untapped markets and bring foreign stocks on its platform that are absent for now.
• The ongoing digital changes in the financial industry may help Alice Blue fulfill its destiny.

Threats:

• One of the common threats is a highly competitive industry. Alice Blue faces competition from both established players and emerging fintech startups.
• Any changes in regulations or policies governing the financial markets can pose challenges.
• Unwanted turns in the market can impact trading volumes and investor sentiment, potentially affecting Alice Blue’s business too.

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Alice Blue provides a range of research-linked facilities to elevate your progress in the stock market.

• The research tools you access in your Alice Blue Trading Account are mostly chargeable, meaning the cost is associated with using them.
• Technical Reports, which provide full analysis and insights into market trends, are also chargeable.
• Stock Tips, which offer recommendations on specific stocks, also come at a cost.
• Even the Daily Top Stock Picks provided by Alice Blue Research are chargeable.
• Research Reports covering various market aspects are also subject to charges.

In summary, Alice Blue Research offers valuable research services, but most fall under the paid category.

Ready to take your trading to the next level? Look no further than Alice Blue, where Alice Blue Margin maximizes your potential gains.

• Equity Delivery is where it all begins; the broker presents a solid 1x margin. Similarly, for Equity F&O carryforwards, the broker has got your back with a steady 1x margin.
• But if you’re looking to win within a single intraday, the broker has your back with leverage of up to 5x (subject to stock variations).
• Besides, with a thrilling 1.3x leverage, you can capitalize on quick market movements when trading Equity F&O and Commodity F&O.

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Alice Blue’s customer support has earned a positive rating of 8.02 out of 10, indicating its strong pledge to assist customers.

With a score of 8.14 out of 10 for technology, it’s evident that Alice Blue leverages cutting-edge tools and platforms to boost the user experience.

The charges category also earns an admirable rating of 8.08, signifying their fair pricing practices.

Similarly, the products and services category obtains a solid rating of 8.00, stressing the quality of offerings. Overall, Alice Blue’s customer case served as a satisfying experience.

According to recent data, Alice Blue’s customer support service has earned positive reviews.

Out of the total 77 Alice Blue complaints lodged, the company fixed 65 of them pretty well, resulting in a striking resolution rate of 84.42%.

Besides, only two complaints were deemed non-actionable, accounting for a mere 2.60% of the total.

These statistics show that Alice Blue’s customer support team is efficient and devoted to addressing customer concerns promptly and effectively.

Alice Blue Charges

In addition to Alice Blue Account Opening Charges, there are a few vital charges that you must keep in mind.

• Firstly, the STT and CTT charges range from 0.0125% to 0.1% on both buy and sell transactions, although these charges may vary depending on the asset being traded.
• Additionally, Alice Blue imposes Stamp Duty charges, which typically fall within the range of 0.0001% to 0.015% on buy transactions.
• Besides, Alice Blue applies diverse Transaction Charges, which are valid for every deal carried out through their platform.
• It’s worth noting that Alice Blue also charges for Pledge Creation and Invocation requests, with a fixed fee of Rs 15 per request.
• Lastly, it’s vital to be aware of any potential Alice Blue hidden charges that may apply. It is advisable to review them.

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Alice Blue Review – Conclusion

With a strong reputation built since 2006 and a large customer base, Alice Blue instills trust and confidence.

The availability of multiple trading platforms, including an algorithmic Trading Platform, adds evenness to the trades.

With the added benefit of leverage options, Alice Blue offers a wide-ranging package for traders and investors alike.

Overall, the Alice Blue Review states that it is a good broker. However, it has some shortcomings, but that’s common too.

FAQs on Alice Blue

Here is the list of FAQs related to the Alice Blue Review.

Is Alice Blue a Safe Broker?

Alice Blue has built a trusted reputation since its establishment in 2006 and has become a well-established name in the industry.

Is Alice Blue Good for Beginners?

Alice Blue is a discount broker that offers competitive brokerage rates, making it a cost-effective option for beginners.

How many active clients does Alice Blue have?

Alice Blue has a whopping 1.41 million active clients, demonstrating its popularity and trust among traders and investors.

Who is the Founder of Alice Blue?

Alice Blue was founded by Sidhavelayutham M., a visionary who began the company’s operations in 2006.

Does Alice Blue provide Free delivery?

Yes, Alice Blue offers free delivery trading, which means there are no charges for buying and selling stocks for delivery.

What are Intraday Trading Charges in Alice Blue?

To determine the specific intraday trading charges at Alice Blue, it is advisable to refer to their fee structure or contact their customer care directly.

What are Alice Blue F&O Charges?

Alice Blue’s Futures and Options (F&O) charges sit at Rs. 15 per Trade or 0.05% (whichever is lower).

Does Alice Blue charge for Commodity Trading?

Like F&O, commodity options trading charges are fixed at Rs 15 per trade.

Does Alice Blue charge for Currency Trading?

Aspiring traders should know currency trading charges of Rs. 15 per Trade.

Does Alice Blue provide Research?

Alice Blue provides research services to assist traders and investors in making informed decisions. But this facility is subject to certain charges.

How do I contact Alice Blue Customer Care?

To contact Alice Blue’s customer care, you can use Email [email protected] or Call Support at 080-35215000 or 080-45490850.

How much is AMC in Alice Blue?

Alice Blue has an Annual Maintenance Charge (AMC) of just Rs. 400, making it a cost-effective option for account maintenance.

What are Account Opening Fees in Alice Blue?

Alice Blue does not impose charges for opening an account, allowing people to start their trading journey without any upfront fees.

What are Pledge Creation Charges in Alice Blue?

Alice Blue charges a nominal fee of Rs. 15 per request for pledge creation.

How much are Pledge Invocation Fees in Alice Blue?

For pledge invocation requests, Alice Blue also charges Rs. 15 per request.

Does Alice Blue levy any Interest on Margin Trade Funding?

Alice Blue levies interest on margin trade funding, which is 0.96% per Day.

What are DP Charges in Alice Blue?

DP (Depository Participant) charges in Alice Blue are Rs. 15 per Scrip on the sell side.

Does Alice Blue levy any Account Closure Fees?

Alice Blue doesn’t levy any account closure fees. Still, it is best to refer to their fee structure while making such a decision.

What are Account Reactivation fees in Alice Blue?

Account reactivation fees in Alice Blue do not burden you. You can rejoin whenever it is time

What are Call and Trade Charges in Alice Blue?

In a nutshell, Call and Trade charges in Alice Blue are Rs. 50 per Trade.