ICICI Direct is the stock broking arm of India’s renowned banking group, i.e., ICICI Group.

The franchise is famous for its diverse financial products and service offerings for retail and commercial users.

As an ICICI Direct Partner, you can unlock the opportunity of becoming your boss. This brokerage house is a prominent name in the nation’s financial sector, and thus, you can capitalize on the brand name and make considerable profits.

If you are still doubtful about joining the franchise as an ICICI Direct IA or, here is a detailed ICICI Direct Investment Associate review to help you decide.

This review reveals the benefits, cost, commission, income, eligibility criteria, office requirements, and more.

Type of Broker Full service Broker
Total Partners 2500+
Total Investment Rs.9,000 – Rs.39,000
Partners Commission 30% – 50%
Avg. Monthly Profit Approx. Rs.1,09,500
Breakeven Time Within 1 month
Payout Time 30 days

ICICI Direct Partner Program - Types of Business

Partner Program


Sub Brokership


Refer and Earn


Why Partner with ICICI Direct?

In this section, we will cover the perks of investing in the ICICI Direct Affiliate program:

  • The plus point of working as an ICICI Direct partner is you can create value for yourself as a partner of a well-known franchise.
  • As an ICICI Direct partner, you can offer over 39 financial products to your clients. The company’s product line includes equity, loan products, derivatives, fixed-income products, commodities, and more.
  • Moreover, affiliates can retain a 30% to 50% competitive revenue share. In addition, the firm allows its partners to earn about Rs. 1,09,500 monthly profits.
  • The company has an award-winning research team that can provide daily reports on currency strategy, intraday calls, or equity choices. With these reports, partners can gain valuable insights and make informed decisions.
  • The ICICI Direct knowledge program can assist you in laying a solid foundation for your affiliate marketing business. During this program, you can learn all about trade and money.

ICICI Direct Affiliate Cost or Investment

Security Deposit (One Time)


Exchange Charges (One Time)


Office Expenses (Monthly)

Zero - Rs.30,000

Regarding the ICICI Direct Partner Cost, affiliates are subject to pay exchange charges and office expenses.

One of the strong selling points of the stockbrokers is that it allows interested candidates to become a partner at a reasonable investment cost.

ICICI Direct IA charges exchange charges amounting to Rs.9,000. But you don’t have to pay it frequently. It’s just a one-time charge.

Another attractive feature of the investment cost model is it doesn’t include a security deposit. It means affiliates don’t need to place any amount for a security deposit.

Since setting up an office for an affiliate marketing business is not mandatory, your monthly office expenses can be as low as zero and as high as Rs.30,000.

ICICI Direct Partner Commission

Revenue Sharing

30% - 50%

Per Client Acquisition


ICICI Direct is the broking arm of a prominent business house and, thus, offers at-par revenue-sharing policies with competitive rates.

It compensates its partners for their services with a highly rewarding ICICI Direct Partner Commission.

The company determines the revenue-sharing ratios based on several parameters, such as the current revenue, the partner’s experience and performance, the product file, the projected revenue, etc.

ICICI Direct provides the partners with approximately 30% to 50% revenue share. However, the franchise doesn’t offer a single penny as a client acquisition commission.

ICICI Direct Partner Profits or Income

Check out Profits & Expenses forecast of ICICI Direct Affiliate Program.

Total Clients 600
Active Clients 180
Avg. Commission per Client 1,550
Total Brokerage 2,79,000
Partner’s Share (50%) 1,39,500
New Client Acquisition 50
Client Acquisition Income 0
Partner’s Income 1,39,500
Total Expenses 30,000
Partner’s Net Profit 1,09,500
Net Profit Margin 39%

This section covers the most vital part of the ICICI Direct partner program review, i.e., the partner’s profits.

The brokerage house is famous for allowing partners to earn considerable monthly income. Read further to know the potential ICICI Direct Associate Profits.

ICICI Direct has 600 clients, of which 180 regularly transact with the company. The average commission that partners can earn on each client is Rs.1,550, with total brokerage amounting to Rs.2,79,000.

You can secure 50% of the brokerage share as a partner, i.e., Rs.1,39,500. Simultaneously, the brokerage house adds 50 more new clients to its portfolio.

However, as mentioned above, ICICI Direct doesn’t reward its affiliates for acquiring new customers. So, your total income remains the same.

It’s forecasted that the affiliate can incur Rs.30,000 as total expenses. After subtracting these Rs.30,000 from the partner’s gross income of Rs.1,39,500, his net profit is calculated as Rs.1,09,500.

ICICI Direct Partner Offers

Commission above 30%


Zero Investment


Free Advisory


Free Delivery Trading


Flat Brokerage Charges

Yes, Limied

1st Month Free Brokerage


Zero Brokerage on Loss Making Trades


Here listed are the ICICI Direct Agent Offers for gaining more partner accounts:

Affiliates can increase their commission earning to over 30%, with a maximum share reaching 50%. The broker doesn’t allow interested candidates to become partners without initial investment.

However, ICICI Direct is a prominent name among potential partners for offering a reasonable investment cost model.

The big-size franchise gives affiliates free advisory services, leveraging which they can efficiently run their business.

Furthermore, you must pay charges for delivery trading. But you can rest assured that the flat brokerage charges are limited.

ICICI Direct Investment Associate SWOT Analysis

Let’s uncover the strengths, weaknesses, opportunities, and threats of the ICICI Direct IA to understand the business dynamics:


  • An incredible 30% to 50% revenue share and reasonable investment cost bring more partner accounts.
  • The big size allows ICICI Direct to give partners access to all the tools they need to launch their business.
  • The franchise supports partners with their business growth and support by offering top-notch support facilities.
  • Industry leaders rated the broking firm 9.42 out of 10, indicating the franchise’s prominence in the market.
  • The brokerage house extends partner care support with a dedicated partner desk.


  • It doesn’t offer free delivery trading and even charges brokerage on loss-making trades, adding to partners’ financial burden.
  • ICICI Direct can lose many potential partners because of its stringent eligibility criteria.
  • The franchise offers uncertain income and commission to its partners.


  • Organizing webinars to teach the basics of affiliate marketing can help ICICI Direct acquire more partners.
  • The company can attract clients desiring to trade in foreign investment options by offering foreign stocks.
  • The growing financial market in India can allow ICICI Direct to expand its market share.


  • Newly established broking firms can be fierce competitors for ICICI Direct Associate Program.
  • Increasing job layoffs lower working-class potential to invest and trade in varied financial products.
  • Regularly changing SEBI guidelines and regulations result in uncertainties in the Indian stock market.

ICICI Direct Affiliate Program - Support

Acquisition Support


Products Training




Advisory Support


Backoffice Support


Marketing Support


Regardless of whether you are new to the stock broking industry, you can access the ICICI Direct Affiliate Support for better business management and development:

Acquisition support from industry experts can aid you in learning the know-how of attracting and convincing target customers to open an account with ICICI Direct.

In addition, you can ask for marketing support to increase your affiliate marketing business visibility online and offline.

Next, you can enroll in the products training workshops and webinars to learn how ICICI Direct works, its products and services, and the basics of affiliate marketing business.

By studying the broking firm’s each product and service, partners can better pitch them to their leads and convince them to open an account with ICICI Direct.

Lastly, advisory and back-office support is provided to help affiliates manage business operations and administrative tasks efficiently.

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ICICI Direct Partner Program - Office Requirement

Area in Sq. Ft.

100 - 200 Sq. Ft. (Optional)

No. of Employees

Atleast 2 (Optional)

Dealer Terminal


Mobile or Telephones


Call Recording


Laptops or Computers






Managers Cabin


As an ICICI Direct Agent, you are not mandated to open an office. However, you might feel you can better manage your affiliate marketing business with an official workplace.

In that case, you can set up an office by adhering to the below-discussed requirements.

The workplace area should be between 100 and 200 square feet. Do you want to hire employees? If yes, you can recruit at least two candidates.

Heading further, it’s a must to equip your workplace with mobile/telephones and laptops or computers.

Other office requirements, including CCTV, reception, manager cabin, call recording, and dealer terminal, are optional.

ICICI Direct Partner Dashboard Link

Web Platform

App Platform

ICICI Direct is a technologically innovative company offering all the tools and platforms required to manage clients’ portfolios and activities.

You don’t need to go through multiple steps to access your ICICI Direct Partner Dashboard on the web platform.

All you need to do is click the back-office link in the table, and you can head to your dashboard login page. But are you more comfortable using the mobile app?

No worries! ICICI Direct also allows partners to access their dashboards on a mobile application. You can tap the back-office app link and head to the sign-up page.

ICICI Direct Affiliate Login

ICICI Direct Affiliate Login allows the affiliates to access their dashboard. For first-time users, it’s a must to complete the signing-up process.

On completion, you will get the required dashboard login credentials. Affiliates must enter their username, registered phone number or email, and password to log in to the dashboard.

After logging in to the dashboard, you can track your clients’ activities and analyze their transactions. In addition, you can track your progress.

ICICI Direct Associate Backoffice - Features

Lead Addition Link


Manual Lead Addition


Lead Stage Info


Lead Info Backend Change


Lead Deletion


Leads Report


Clients Activation Report


Clients Portfolio Report


Monthly Payout Report


The following listed points explain all ICICI Direct Partner Backoffice features in detail.

  • Lead Addition Link: You don’t want to waste time and effort adding each lead to your ICICI Direct account. Don’t worry! The franchise’s back-office platform has got your back. The lead addition link feature allows you to seamlessly add your leads to your account.
  • Manual Lead Addition: The ICICI Direct back-office platform also offers the flexibility of adding leads manually into your account.
  • Lead Stage Info: Do you want to evaluate different stages of your leads? If so, consider using the lead stage info feature. This feature lets you learn when and how your lead converts into an actual client.
  • Lead Info Backend Change: You can seamlessly record any new or edited data related to your leads with lead info backend change.
  • Leads Report: The lead report is updated regularly on the platform, letting you view all details about your leads and lead generation efforts.
  • Clients Activation Report: Once your lead becomes your client, the client activation report feature can aid in keeping track of their activities and transactions.
  • Clients Portfolio Report: The client portfolio report feature is like a big window showing the financial products and services they invest in. Moreover, you can learn about their gains and losses.
  • Monthly Payout Report: A report recording all your earnings and expenses can help you manage funds. A monthly payout report feature allows you to determine your allowance regularly.

ICICI Direct Partner Desk

Call Support


Email Support

Are you facing any technical issues when using the partner dashboard? Do you have any queries related to any financial product?

Whatever the case is, you can resolve your issues by connecting with the ICICI Direct Partner Desk.

The company extends call and email support to its partners for better support. You can call 1860-123-1122 or email [email protected] for help.

An ICICI Direct Investment Associate support team member will contact you and resolve your problem ASAP.

ICICI Direct Remisier Review or Ratings by Finec.in

Overall Rating

9.42 / 10


9.38 / 10


9.53 / 10


9.46 / 10


9.36 / 10


9.35 / 10

ICICI Direct Associate Program - Products Offered









Mutual Fund




IPOs / FPOs / NCDs


Foreign Stocks

Not offered





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ICICI Direct Affiliate Program - Trading Platforms Offered

Trading App


Web Trading Platform


Trading Terminal


Algo Trading Platform


Robo Advisory Platform


Thematic Investment Platform


Foreign Stocks Investment Platform


Backoffice Platfrom


How to Become a ICICI Direct Partner? - Eligibility Criteria





Academic Qualification


NISM Certificate

Yes, Compulsory

Only the candidates complying with the below-discussed eligibility criteria can Become an ICICI Direct Agent and enjoy competitive commission.

  • Being an Indian and over 18 years old is the most basic and mandatory requirement.
  • Must have cleared graduation from a recognized university.
  • In addition, the applicant must be NISM certified.

If you meet all these requirements, you can submit some documents necessary for the potential partner. The ICICI Direct dealership documents can include:

  • Partner Agreement
  • Adhaar card
  • PAN
  • Passport size photo
  • Bank account details
  • Bank canceled cheque

ICICI Direct Dealership - Documents Required

Partner Agreement


Identity Proof - Aadhaar


Address Proof - Aadhaar / Rental Agreement




Passport Size Photo


Bank Account Details


Bank Cancelled Cheque


ICICI Direct Affiliate Program – Conclusion

ICICI Direct Affiliate Program is specifically designed for those looking for a fabulous opportunity to work with a reputed brand and earn a good commission by expanding the franchise’s customer base.


Within almost two decades, the brokerage house has become quite popular among the populace, and over 2,500 signed up to become partners or affiliates because of its competitive revenue share, offers, and support facilities.


If you can pay the investment cost and meet eligibility requirements, the ICICI Direct partner program might add more money to your bank account.

FAQs on ICICI Direct Associate Business

Check out various FAQs on ICICI Direct Associate Partner.

Does ICICI Direct provide a Partner Program?

ICICI Direct provides a partner program, enrolling with which you can add a few more bucks to your income. The partner program requires the affiliates to bring new clients to the broker.

How many Associate Partners does ICICI Direct have?

ICICI Direct has over 2,500 associate partners.

What is the earning potential of ICICI Direct Investment Associate?

Regarding ICICI Direct Investment Associate earning potential, they receive a share of 30% to 50% of the company’s revenue earned from the clients referred by the partners.

Aside from commission, an affiliate can make monthly profits of about Rs.1,09,500.

How can I become an ICICI Direct Associate Partner?

Being an Indian, over 18 years old, graduate, and NISM certified are the most mandatory requirements for ICICI Direct associate partners.

Next, if you adhere to these requirements, you must submit the necessary documents to become a partner.

Who are ICICI Direct Agents?

ICICI Direct agents are the broker’s referral agents responsible for referring and acquiring clients.

How much is ICICI Direct Affiliate Cost?

ICICI Direct doesn’t charge a security deposit but exchange charges and office expenses.

So, you must pay Rs.9,000 as one-time exchange charges and monthly office expenses varying from zero to Rs.30,000.

What is the ICICI Direct Associates Commission?

ICICI Direct associates’ commission rate ranges from 305 to 40%.

Do ICICI Direct Agents get back-office access?

ICICI Direct Agents get back-office access with multiple attractive features.

Is ICICI Direct Demat Account necessary to become an IA?

Opening an ICICI Direct Demat Account is a must to become an IA.

How do I connect with ICICI Direct Partner Desk?

Affiliates can connect with ICICI Direct Partner Desk by calling 1860-123-1122 or emailing helpdeskicicidirect.com.


Customer ratings and reviews of ICICI Direct Partner

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