To grow their business, a mutual fund distributor must undertake various daily functions such as marketing, paperwork, and advisory tasks.

Upstox stands out as one of the top mutual fund distributor platforms in this aspect. The process and benefits of becoming a Upstox mutual fund distributor will be discussed in this article.

Becoming an Upstox mutual fund seller is a perfect option if you desire to start a business in the mutual fund sector.

This will be clearer once you understand the commission rates, costs, offers, and benefits of Upstox.

Type of Distributorship Sub Broker
Total Distribution Network 3500+
Total Investment Rs.3,000 – Rs.28,000
Distributors Commission 0.75% to 1.5% of AUM
Avg. Monthly Profit Rs.90,940
Breakeven Time 1 – 2 months
Payout Time 30 Days

Upstox Mutual Fund Distributor - Company Overview


Mutual Fund Distributor

Organization Type


Head Office



Raghu Kumar, Ravi Kumar

Founded In (year)


Distributorship Tenure


Why Become Upstox Mutual Fund Distributor?

Upstox mutual fund advisor enjoys many unique benefits; Upstox offers some of the best features compared to other companies.

  • Upstox has grown at a breakneck pace, and mostly it is due to the fact of their upbeat brand recognition; this can help you too.
  • Upstox also has demat and trading services, thus giving you options if you want to grow your financial business.
  • You get access to very advanced tools to handle the needs of your clients; this includes tools to conduct mutual fund research.
  • Your client can open a Demat account if they desire to do so quickly and without any extra paperwork.
  • You get excellent support from Upstox from the beginning and even daily.

Upstox Mutual Fund Seller Commission

Revenue Sharing

0.75% to 1.5% of AUM

Per Client Acquisition


Upstox distributor commission plans are among the highest among mutual fund companies. But the commission rates are not fixed and depend significantly on the rate given by particular AMCs.

The commission rates can vary based on the type of mutual fund, even among funds from the same AMC.

Additionally, the commission rates for the top 30 Indian cities and the remaining cities are now different due to the most recent SEBI regulations; the client’s location determines the city of the investor.

All of these factors influencing the commission rate might vary from 0.75% to 1.5% of your AUM. This is the annual rate of commission.

Upstox Mutual Fund Advisor Cost or Investment

Distributorship Fees (One Time)


Office Expenses (Monthly)

Zero - Rs.25,000

The expenses incurred by the distributor to start and run their business are known as Upstox mutual fund distributor costs.

Upstox has a fixed one-time fee of Rs.3000, which the distributor pays at registration. NISM certification fees and ARN registration fees are two additional substantial expenses.

These are recurring expenses that you must incur because you need to renew your ARN registration and NISM certificate every three years.

While ARN registration costs Rs.3500, the NISM certificate costs roughly Rs.1500. Further, depending upon the scale of your business, you may need to maintain an office, office furniture, and one or more staff.

Although these expenses are optional, for a big operation, they end up being necessary.

Upstox Mutual Fund Distributorship – Expected Profits & Income

The table below shows expected profits, AUMs & Income that you can make, if you become Upstox MF Advisor.

Active Lumpsum Clients 25
Avg. AUM per Client – Lumpsum (Rs.) 94,000
Total AUM – Lumpsum (Rs.) 23,50,000
Active SIP Clients 760
Avg. AUM per Client – SIP (Rs.) 9,400
Total AUM – SIP (Rs.) 71,44,000
Total AUM (Rs.) 94,94,000
Distributor’s Share (Rs.) (1% of AUM) 94,940
New Client Acquisition 70
Client Acquisition Income (Rs.) 21,000
Total Distributors Income 1,15,940
Total Expenses 25,000
Distributor’s Net Profit 90,940
Net Profit Margin 78.44%

Upstox mutual fund seller profits are simply the commission distributor receives from the mutual fund business, less all operating costs, as was covered in the section above.

The total Assets Under Management determines a large portion of the commission paid to the mutual fund distributor.

It matters whether the investments are made in a lump sum or SIP mode since, in the case of a SIP, the AUM increases more quickly when additional investments are made regularly.

To get an idea of your income, let’s say that your AUM is Rs.2,40,000, and your commission rate is 1% per year. In this case, your annual income will be Rs.24,000, paid as Rs.2000 per month.

Upstox Mutual Fund Agent Offers

Commission above 1%


Zero Investment


Free Advisory


Direct Mutual Fund


Upstox mutual fund agent offers are the unique offers you get or you can provide to your clients. Let’s have a look at them.

  • There are 37 categories of mutual funds and multiple AMCs; you can access them without extra cost.
  • In the categories of equity mutual funds, you can expect a commission rate of above 1%.
  • You can offer demat and trading accounts at zero additional cost.
  • Only regular plans of mutual funds are provided through distributor channels.

Upstox Mutual Fund Distributorship SWOT Analysis

The SWOT analysis of Upstox Mutual Fund Distributor is as follows.


  • Though relatively new, Upstox has quickly gained recognition and trust among Indian customers.
  • Upstox gets you empaneled with all the AMCs of India.
  • The support for distributors and customer care are even above industry standards in quality.
  • Being a new player has benefitted them, as they have the latest technology.
  • Many other investment instruments apart from mutual funds are available for your clients.


  • With each passing day, the competition in this sector is growing rapidly.
  • Zero fee options are available for distributors in other companies.
  • Other companies offer insurance products, P2P products, PMS, etc., to mutual fund distributors; Upstox lacks these.


  • The mutual fund industry is still in the infancy stage, with just 3% population investing in mutual funds.
  • With Upstox, a distributor can expand their business by offering other financial products.
  • You don’t need to invest your capital in the office initially; you can use it for marketing, thus boosting the start.


  • Any technology disruption can bring the entire business to a standstill.
  • Advances in AI and machine learning are quickly improving the capabilities of robo-advisors.
  • The latest trend shows customers are shifting to fees based advisors rather than commission-based advisors, which will affect distributors.

Upstox Mutual Fund Distributor Support

ARN Generation Support


Acquisition Support


Products Training




Advisory Support


RM Support


Backoffice Support


Marketing Support


Upstox distributor support is among the best compared to other companies in this sector. The support is available during registration and covers the daily business issues that may arise.

  • For complete beginners, their initial guidance is beneficial; they will even support you in getting your ARN.
  • You can get your dedicated RM support to guide and resolve issues.
  • The training for new mutual fund distributors is excellent and covers basic to intermediate concepts.
  • Marketing support is also available, and you get regular materials for social media and printed marketing materials upon request.
  • A distributor may face technical and non-technical problems in daily business activities; support is also excellent.

Check out Business Opportunities with Similar Brands

Upstox MF Distributor Office Requirement

Area in Sq. Ft.

100 - 200 Sq. Ft. (Optional)

No. of Employees

Atleast 1 (Optional)

Dealer Terminal


Mobile or Telephones


Call Recording


Laptops or Computers






Managers Cabin


Office requirement means a person’s entire setup to run the mutual fund distributor business. Some are the bare minimum, some are good, and the rest are optional and depend on your business’s scale.

  • Phone: An active phone number is a must and should be the same one that is registered with Upstox.
  • Computer: To access different tools to do the day-to-day activities like investing or withdrawal requests of clients.
  • Internet: An internet connection of good speed to access online tools and complete digital transactions.
  • Printer and Scanner: Optional but are handy for assisting clients who prefer offline methods, as you can scan their documents and provide them hardcopy of forms and documents.
  • Office space and staff: Purely optional; these will be determined by the needs of your business and the scale of your business.

Upstox Mutual Fund Seller Dashboard Link

Web Platform

Compared to other organizations’ platforms, Upstox mutual fund advisor dashboard is one of the best and most updated.

It is ideal for newcomers because it is incredibly user-friendly and straightforward to navigate. You can quickly add and manage different leads of potential customers.

Upstox allows you to finish the KYC and registration process online for people ready to become your client.

It’s also effortless to start investment and withdrawal transactions; your client can approve them without signing any paper documents.

Upstox Mutual Fund Agent Login

Within two to three days of completing the registration procedure, you can receive your Upstox mutual fund advisor login information.

You can access all of Upstox’s distributor-specific platforms and tools using the login information. You should keep your login information safe since you will be held accountable if they are misused.

Using your login and access to the online platform, you can perform KYC and registration for new clients, start various transactions, generate and provide several reports, and manage and monitor client portfolios.

Upstox Mutual Fund Advisor Backoffice Platform - Features

Lead Addition Link


Manual Lead Addition


Lead Stage Info


Lead Info Backend Change


Lead Deletion


Leads Report


Clients Payment Report


Clients Activation Report


Clients Portfolio Report


Auto Debit Request - SIP


Monthly Payout Report


Upstox MF Seller Review or Ratings by

Overall Rating

9.18 / 10


9.14 / 10


9.28 / 10


9.21 / 10


9.12 / 10


9.10 / 10

Upstox MF Advisor - Products Offered

SIP Mutual Fund


Lumpsum Mutual Fund


Direct Mutual Fund












IPOs / FPOs / NCDs








Upstox Mutual Fund Distributor - Investment Platforms Offered

Mobile Investment App


Web Investment Platform


Desktop Investment Terminal


Algo Trading Platform


Robo Advisory Platform


Thematic Investment Platform


ETF Platform


Backoffice Platfrom


Check out Business Opportunities with Similar Brands

How to Become a Upstox Mutual Fund Agent? - Eligibility Criteria


21+ Years & above



Academic Qualification


NISM Certificate

Yes, Mandatory

ARN Generation


You must fulfill specific qualifications to become a Upstox mutual fund distributor; you can find step by step process below.


  • Age: The applicant should not be less than 21 years of age at the time of registration
  • Education: The applicant should be 12th pass, or can have 2 years diploma and 10th pass.
  • Certification: NISM VA is mandatory for all wanting to become a mutual fund distributor.

Steps to Become a Distributor

  • Start your registration process by applying and filling up the form provided below, and you will receive a call from Upstox customer care to guide you further.
  • You will need a valid ARN; if you don’t have one, Upstox supports getting one.
  • Provide your details as and when asked.
  • Scanned copies of your documents will also be required; you must upload them after completing the form.
  • You will receive your login credential as soon as the registration is complete, which can take two to three days.
  • This is an online process; complete it and get new clients.

Upstox MF Distributor - Documents Required

Distributorship Agreement


Identity Proof - Aadhaar


Address Proof - Aadhaar / Rental Agreement




Passport Size Photo


Bank Account Details


Bank Cancelled Cheque


Upstox MF Distributor – Conclusion

Upstox has emerged as a desirable option for mutual fund investment and other financial products like equity, commodity, currency, etc.

Starting a business as an Upstox MF distributor can be highly profitable. With industry-leading commission rates, the best tools, and experienced and responsive support, you will be prepared to launch and expand your financial business.

Additionally, you will have a flexible work schedule, and profit will quickly grow with the efforts you put into the business.

FAQs on Upstox Mutual Fund Distributor

Here is the list of FAQs related to the Upstox Mutual Fund Distributorship:

How many distributors does Upstox have?

They have around 3500 active distributors all over India.

Is Upstox Mutual Fund Agency Safe?

The safety standard is at global standards and in compliance with SEBI regulations, making them very safe.

What is Upstox Mutual Fund Distributor Commission?

You can get a commission starting at 0.75% and 1.5% of the total AUM.

How much are Upstox Distributorship Fees?

For Upstox, you must pay a single-time registration fee of Rs. 3000.

Does Upstox provide ARN Generation Support?

Yes, you get very efficient ARN generation support from Upstox.

Is Upstox a Stock Broker?

Upstox provides clients with demat and trading accounts and is a very good stockbroker.

Is Upstox an AMC?

No, Upstox is not an Asset Management Company.

Who is the founder of UPSTOX?

Mr. Raghu Kumar and Mr. Ravi Kumar founded Upstox.

Is Upstox registered with SEBI?

Upstox is registered with SEBI as a stock, commodity, and currency broker.

Does Upstox Distributor provide Direct MF Investment?

The direct plans are unavailable if the client is investing through a distributor.


Customer ratings and reviews of Upstox Mutual Fund Distributor

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