This article will help you greatly if you want to be a Groww mutual fund distributor, which can be a perfect choice.

Groww mutual fund seller gets top-class tools for client management, transaction processing, KYC processing, etc. The commission offered is also at the best industry rate.

Groww will also benefit your clients, as the platforms are very simple helpful, and full of features. This article discusses various aspects of being a distributor with Groww in detail.

Type of Distributorship Sub Broker
Total Distribution Network 1000+
Total Investment Zero – Rs.25,000
Distributors Commission 0.75% to 1.5% of AUM
Avg. Monthly Profit Rs.68,000
Breakeven Time 1 – 2 months
Payout Time 30 Days

Groww Mutual Fund Distributor - Company Overview


Mutual Fund Distributor

Organization Type


Head Office



Lalit Keshre

Founded In (year)


Distributorship Tenure


Why Become Groww Mutual Fund Distributor?

A Groww mutual fund advisor enjoys many unique benefits which are either better than most other companies or are one of the best.

  • Groww has become a household name when it comes to mutual funds. You immediately get a brand recognition benefit by associating with them.
  • By joining Groww as a mutual fund distributor, you have a business in the finance sector with a flexible work schedule.
  • Groww has high-tech platforms for clients and distributors, making it very easy to handle your day-to-day activities.
  • Your clients benefit from having a Demat account and mutual funds; you can also guide them in direct equity investment.
  • The mutual fund industry is at the start of the boom period, and the prospect of this industry is very bright. Starting a business in this sector gives immense growth potential.

Groww Mutual Fund Seller Commission

Revenue Sharing

0.75% to 1.5% of AUM

Per Client Acquisition


Groww distributor commission is among the top commission rate offered by various companies to distributors.

The commission rate can vary between 0.75% to 1.5% of your total Asset Under Management. This variation is because different Asset Management Companies offer different rates of commission.

Additionally, depending on the fund category you are selling, the commission percentage for a single AMC fluctuates.

The top 30 Indian cities and the rest of the towns also have varying commission rates, according to the most recent SEBI regulations; the city is determined by the town where the client is located.

Groww Mutual Fund Advisor Cost or Investment

Distributorship Fees (One Time)


Office Expenses (Monthly)

Zero - Rs.25,000

The expenses incurred by the distributor in running a mutual fund distributor business are known as Groww mutual fund distributor costs.

Although Groww itself charges zero distribution fees, there are other expenses that you will have to pay to start a mutual fund seller business.

The primary costs are the NISM exam fees and AMFI fees for ARN registration, which a distributor must take to start their mutual fund distributor business.

To become a mutual fund distributor, you must pass the NISM exam; fees for this exam are around Rs.1500, a compulsory expense.

On top of that, you have to register with AMFI to get your ARN, which is around Rs.3500. These are reoccurring costs, as you have to renew both of these after every three years.

Groww Mutual Fund Distributorship – Expected Profits & Income

The table below shows expected profits, AUMs & Income that you can make, if you become Groww MF Advisor.

Active Lumpsum Clients 25
Avg. AUM per Client – Lumpsum (Rs.) 93,000
Total AUM – Lumpsum (Rs.) 23,25,000
Active SIP Clients 750
Avg. AUM per Client – SIP (Rs.) 9,300
Total AUM – SIP (Rs.) 69,75,000
Total AUM (Rs.) 93,00,000
Distributor’s Share (Rs.) (1% of AUM) 93,000
New Client Acquisition 70
Client Acquisition Income (Rs.) 0
Total Distributors Income 93,000
Total Expenses 25,000
Distributor’s Net Profit 68,000
Net Profit Margin 73.12%

Groww mutual fund seller profits can be easily determined by considering the total amount you might make and reducing the costs.

We have already explained the necessary costs in the previous section; on top of that, there might be some additional expenses depending on your office setup.

Your earning potential depends on how much mutual fund business you can generate.

This is determined by a mutual fund distributor’s total Asset Under Management because the commission is dependent on your entire AUM.

The investment under lump-sum or SIP investments is another aspect that might impact your earning potential.

SIP increases your AUM without any additional effort because the invested amount keeps growing periodically.

An AUM of Rs.1 lakh will generate Rs.1000 commission at 1% per rate per year; this will be paid to the distributor monthly.

Groww Mutual Fund Agent Offers

Commission above 1%


Zero Investment


Free Advisory


Direct Mutual Fund


Now let us discuss some Groww mutual fund agent offers which can benefit a distributor associating with Groww.

  • Groww can offer commission rates above 1% for certain mutual funds.
  • You can provide all regular funds of any AMC in India at no extra investment.
  • You can offer your customers a free service of a demat account without any extra paperwork.
  • No advisory service is provided, as this is expected from the distributor.

Groww Mutual Fund Distributorship SWOT Analysis

Here is the detailed SWOT analysis related to Groww Mutual Fund Distributor.


  • Groww offers funds for every AMC in India.
  • Groww is among the most recognized and trusted brands in the mutual fund industry.
  • They have a robust and active support system for their distributors.
  • They are one of the leaders in technology advancement in this industry.
  • Clients, if they want, can also invest or trade in multiple other instruments.


  • The competition in this sector is growing at a very high pace.
  • High rules and regulations prove difficult for someone starting a business.
  • Market conditions significantly affect your profits and income generation.


  • A large portion of the Indian population is still not investing in India in mutual funds.
  • The Association of Mutual Funds in India (AMFI) conducts routine drives to educate people about mutual funds, thus increasing the pool of prospective clients.
  • The platform of Groww allows you to approach clients all over India.


  • In the future, the free distributor platform of Kfintech and CAMS may become an alternative to Groww.
  • Groww has recently shifted focus to demat business; this may affect their mutual fund business.
  • SEBI rules have become more stringent; for example, mutual fund distributors cannot call themselves advisors, planners, etc.

Groww Mutual Fund Distributor Support

ARN Generation Support


Acquisition Support

Yes, Limited

Products Training




Advisory Support


RM Support


Backoffice Support


Marketing Support

Yes, Limited

Groww distributor support is one of their prime features and makes them stand apart from other companies.

Mutual fund distributors get active support right from registering, and the support continues for day-to-day business issues.

  • ARN registration support is available with Groww
  • Marketing support and support for client acquisitions are also available.
  • Training for new distributors is also available; regular webinars are also conducted to keep distributors updated with the industry.
  • Back office support, essential for day-to-day business, is also excellent.

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Groww MF Distributor Office Requirement

Area in Sq. Ft.

100 - 200 Sq. Ft. (Optional)

No. of Employees

Atleast 1 (Optional)

Dealer Terminal


Mobile or Telephones


Call Recording


Laptops or Computers






Managers Cabin


There are different types of office requirements for Groww MF distributors. While some are optional and primarily dependent on your business model, others are mandatory.

To work correctly, you should have a small 100-200 sq ft office and at least one employee working with you. You must have a functioning phone number, which you gave Groww when you registered.

It is also advisable if your internet connection is stable and robust. It would be great if you also had a computer, it can be a desktop or a laptop, for working on the distributor platform.

Groww Mutual Fund Seller Dashboard Link

Web Platform

The Groww mutual fund advisor dashboard is the platform where you will onboard your clients, manage their investments, and keep track of your earnings.

It is also used for generating various types of reports that you and your client will need. Groww platform makes it easy to do multiple paperwork for your client.

You can do the entire process, from KYC to investment to withdrawal. You can access this platform from the official website of Groww very easily.

Groww Mutual Fund Agent Login

You will receive your Groww mutual fund advisor login information after registeration. This is required to access the Groww platform for your day-to-day business.

You will require this to add leads to the forum. You will also need this login to initiate various transactions with your clients.

Groww Mutual Fund Advisor Backoffice Platform - Features

Lead Addition Link


Manual Lead Addition


Lead Stage Info


Lead Info Backend Change


Lead Deletion


Leads Report


Clients Payment Report


Clients Activation Report


Clients Portfolio Report


Auto Debit Request - SIP


Monthly Payout Report


Groww MF Seller Review or Ratings by

Overall Rating

9.42 / 10


9.39 / 10


9.42 / 10


9.45 / 10


9.38 / 10


9.36 / 10

Groww MF Advisor - Products Offered

SIP Mutual Fund


Lumpsum Mutual Fund


Direct Mutual Fund












IPOs / FPOs / NCDs








Groww Mutual Fund Distributor - Investment Platforms Offered

Mobile Investment App


Web Investment Platform


Desktop Investment Terminal


Algo Trading Platform


Robo Advisory Platform


Thematic Investment Platform


ETF Platform


Backoffice Platfrom


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How to Become a Groww Mutual Fund Agent? - Eligibility Criteria


21+ Years & above



Academic Qualification


NISM Certificate

Yes, Mandatory

ARN Generation


The process to become a Groww mutual fund distributor is straightforward. Check out the criteria and steps to become a Groww distributor:

  • Qualifications: Must be over 21, should have passed 12th or 10th plus 2 years diploma, and have passed the NISM VA certification exam.
  • Getting an ARN from AMFI is also compulsory, but Groww can support getting your ARN if needed.
  • Documents: PAN card, address proof, canceled cheque, NISM certificate (for ARN, otherwise ARN card).
  • You can click on the button at the bottom of the page, “Become a distributor.” You will receive a call from the executive helping you out with the registration procedure.
  • Provide all the personal details like your name, fathers name, address, annual income & more.
  • Provide copies of the necessary documents like PAN, Aadhaar, Passport Photo.
  • If you already have an ARN, your registration is complete; if not, you must wait for the ARN to arrive.
  • Your distributor login will be active within 2 to 3 working days.
  • You can complete this entire process online and start getting new clients.

Groww MF Distributor - Documents Required

Distributorship Agreement


Identity Proof - Aadhaar


Address Proof - Aadhaar / Rental Agreement




Passport Size Photo


Bank Account Details


Bank Cancelled Cheque


Groww MF Distributor – Conclusion

Groww MF distributor can earn quite a good income if ready to work. You get an excellent commission based on industry standards and technological tools to run your business smoothly.

On top of that, you get expert support every step of the way. Thus the only thing that will determine how much your earnings increase depends on the hard work you put in.

With this positive feature, you can easily handle your business, making your growth faster when investing in the industry.

Groww Mutual Fund Distributor FAQs

Here is the list of FAQs related to the Groww Mutual Fund Distributorship.

How many distributors does Groww have?

The total distribution network of Groww is 1000+. The distributor keeps the exact number a secret.

Is Groww Mutual Fund Agency Safe?

Groww come under the regulation of SEBI and AMFI, thus making them very safe.

What is Groww Mutual Fund Distributor Commission?

The commission can change based on several factors, but generally, it ranges from 0.75% to 1.5% of your AUM.

How much are Groww Distributorship Fees?

Currently, Groww is not charging any fixed fees from its distributors.

Does Groww provide ARN Generation Support?

You will have to clear the NISM exam yourself, which is compulsory; after that, Groww provides support in getting your ARN.

Is Groww a Stock Broker?

Groww is the 2nd largest stock broker in India. They provide demat and trading services.

Is Groww an AMC?

No, Groww is not an AMC.

Who is the founder of GROWW?

Groww was founded by four persons in 2016, Lalit Kishore, Harsh Jain, Ishan Bansal, and Neeraj Singh.

Is Groww registered with SEBI?

Groww is registered with SEBI as they also provide demat and trading services.

Does Groww Distributor provide Direct MF Investment?

Groww has the option of direct mutual funds, but they don’t offer via distributor channel.


Customer ratings and reviews of Groww Mutual Fund Distributor

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