ICICI Direct vs Choice Broking – Compare Charges, Trading Features, Offers & more

Find a Comparison of ICICI Direct vs Choice Broking here. You can compare their brokerage, demat accounts, trading platforms, offers, products & services, support, complaints & more.

This comparison will help you decide which broker is best for you. So, let us go through a detailed comparison of ICICI Direct and Choice Broking.

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ICICI Direct vs Choice Broking – Company Overview

Company Overview ICICI Direct Choice Broking
Company Type Public Private
Headquarters Mumbai Mumbai
Founder Vjay Chandok Kamal Poddar
Establishment Year 1994 2010

Compare the Brokerage of ICICI Direct and Choice Broking

Brokerage ICICI Direct Choice Broking
Brokerage Plan Neo Plan Standard Plan
Subscription Charges Zero Zero
Equity Delivery 0.27% of Total Transaction 0.2% of Transaction Value
Equity Intraday Rs.20 per Trade 0.02% of Transaction Value
Equity Future Free 0.02% of Transaction Value
Equity Option Rs.20 per Trade Rs.25 per lot
Commodity Future Rs.20 per Trade 0.02% of Transaction Value
Commodity Option Rs.20 per Trade Rs.50 per lot
Currency Future Rs.20 per Trade 0.02% of Transaction Value
Currency Option Rs.20 per Trade Rs.20 per lot

ICICI Direct vs Choice Broking – Trading Platforms

Trading Platforms ICICI Direct Choice Broking
Android App ICICI Direct Android App Link Choice Broking Android App Link
iOS App ICICI Direct iOS App Link Choice Broking iOS App Link
Web Trading Platform ICICI Direct Web Trading Link Choice Broking Web Trading Link
Trading Terminal Available NA
Algo Trading Platform Available NA
Foreign Stocks Trading Platform NA NA
Basket Trading Platform Available NA
Mutual Fund Investment Platform Available NA
Digital Gold Investment Platform Available NA
Bonds Investment Platform Available NA

Comparison of ICICI Direct and Choice Broking – Trading Features

Trading Features ICICI Direct Choice Broking
Wishlist Yes Yes
Real Time Updates Yes Yes
Portfolio Details Yes Yes
Online MF Buy Yes No
Research Reports Yes Yes
Global indices Yes No
Customised Recommendations Yes Yes
Stock tips Yes Yes
Interactive charts Yes Yes
Live market Yes Yes
Multi Profile Management No No
Robust & Secure Platform Yes Yes

Compare ICICI Direct vs Choice Broking Offers

Offers ICICI Direct Choice Broking
Free Account Opening Yes Yes
Free AMC No No
Free Brokerage Yes No
Flat Brokerage Yes, Limited No
Flexible Brokerage Plans Yes No
Happy Trading Hours Yes No
Free Delivery Trading No No
Free Intraday Trading No No
Free F&O Trading Yes No
Free Research Reports Yes No
Free Trading calls Yes No
Referral Offers Rs.500 per Client Upto Rs. 100 per Client
Margin Funding / Pledging Yes Yes
Brokerage Cashback Yes No
Zero Brokerage for Loss Making Trades No No

ICICI Direct vs Choice Broking – Products Provided

Products Provided ICICI Direct Choice Broking
Equity Delivery Yes Yes
Equity Intraday Yes Yes
Equity Option Yes Yes
Equity Future Yes Yes
Commodity Option Yes Yes
Commodity Future Yes Yes
Currency Option Yes Yes
Currency Future Yes Yes
Foreign Stocks No No
Mutual Funds Yes No
Banking Yes
Insurance Yes Yes
Corporate Bonds Yes No
Govt. Bonds Yes No
Digital Gold No No

ICICI Direct vs Choice Broking – Services Provided

Services Provided ICICI Direct Choice Broking
Demat Services Yes Yes
Trading Services Yes Yes
Intraday Services Yes Yes
F&O Services Yes Yes
IPO Services Yes No
3 in 1 Account Yes No
Stock Research Yes Yes
Stock Recommendations Yes Yes
Trading Institution Yes, iLearn No
Share Pledging Yes Yes
PMS or PCG Yes No
NRI Services Yes No

Compare ICICI Direct and Choice Broking Advisory

Advisory ICICI Direct Choice Broking
Fundamental Reports Yes Yes
Research Reports Yes Yes
Company Reports Yes Yes
Annual Reports Yes Yes
IPO Reports Yes No
Technical Reports Yes No
Stock Tips Yes Yes
Daily Top Stock Picks Yes Yes
Daily Market Review Yes No
Monthly Review Yes Yes
Weekly Review Yes No
Relationship Manager Yes Yes
Robo Advisory No No

Comparison of ICICI Direct and Choice Broking Exposure

Exposure ICICI Direct Choice Broking
Equity Delivery 1x 1x
Equity Intraday Upto 5x (Depends on Stocks) Upto 5x (Depends on Stocks)
Equity F&O Carry Forward 1x 1x
Equity F&O Intraday 1.3x 1.3x
Commodity F&O Carry Forward 1x 1x
Commodity F&O Intraday 1.3x 1.3x
Currency F&O 1x 1x

Compare Programs of ICICI Direct & Choice Broking

Programs ICICI Direct Choice Broking
Sub Broker Program Yes Yes
Partner Program Yes Yes
Referral Program Yes Yes

ICICI Direct vs Choice Broking – Ratings by Finec

Ratings ICICI Direct Choice Broking
Overall Rating 9.65 / 10 8.63 / 10
Customer Support 9.61 / 10 8.59 / 10
Technology 9.77 / 10 8.73 / 10
Charges 9.69 / 10 8.66 / 10
Products & Service 9.60 / 10 8.58 / 10
Experience 9.58 / 10 8.56 / 10

Compare Customer Support of ICICI Direct and Choice Broking

Customer Support ICICI Direct Choice Broking
Trading Support Available, Free Available, Free
Dedicated Dealer Available, Free Available, Free
Call Support 1860-123-1122 022-67079999
Email Support helpdesk@icicidirect.com customercare@choiceindia.com
Whatsapp Support NA NA
Website Support Website Link Website Link
Facebook Support Facebook Support Link Facebook Support Link
Twitter Support Twitter Support Link Twitter Support Link
Telegram Support Telegram Support Link Telegram Support Link
Branches / Offices Available Available

Comparison of ICICI Direct & Choice Broking Complaints

Complaints ICICI Direct Choice Broking
Total Complaints Lodged 402 78
Total Complaints Resolved 337 69
% of Resolved Complaints 83.83% 88.46%
Non Actionable Complaints 16 6
% of Non Actionable Complaints 3.98% 7.69%

Compare Demat Charges of ICICI Direct vs Choice Broking

Demat Charges ICICI Direct Choice Broking
Account Opening Charges Free Free
Annual Maintenance Charges (AMC) Rs.300 per Year Rs.200 – Rs.3000 (First year free)

ICICI Direct vs Choice Broking – Compare STT & CTT

STT & CTT ICICI Direct Choice Broking
Equity Delivery 0.1% on buy & sell 0.1% on buy & sell
Equity Intraday 0.025% on sell 0.025% on sell
Equity Future 0.0125% on sell 0.0125% on sell
Equity Option 0.0625% on sell (on premium) 0.0625% on sell (on premium)
Commodity Future 0.01% on sell (Non-Agri) 0.05% on sell side
Commodity Option 0.05% on sell 0.05% on sell
Currency Future Nil Nil
Currency Option Nil Nil

Compare Stamp Duty of ICICI Direct and Choice Broking

Stamp Duty ICICI Direct Choice Broking
Equity Delivery 0.015% on buy 0.015% on buy
Equity Intraday 0.003% on buy 0.003% on buy
Equity Future 0.002% on buy 0.002% on buy
Equity Option 0.003% on buy 0.003% on buy
Commodity Future 0.002% on buy 0.002% on buy
Commodity Option 0.003% on buy 0.003% on buy
Currency Future 0.0001% on buy 0.0001% on buy
Currency Option 0.0001% on buy 0.0001% on buy

ICICI Direct vs Choice Broking – Transaction Charges

Transaction Charges ICICI Direct Choice Broking
Equity Delivery 0.00325% (NSE) & As per Stock (BSE) 0.00325% (NSE & BSE)
Equity Intraday 0.00325% (NSE) & As per Stock (BSE) 0.00325% (NSE & BSE)
Equity Future 0.0019% (NSE & BSE) 0.0019% (NSE & BSE)
Equity Option 0.053% (on premium) 0.053% (on premium)
Commodity Future 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special)
Commodity Option 0.05% (Non Agri) 0.05% (Non Agri)
Currency Future 0.0009% (NSE) & 0.00022% (BSE) 0.0009% (NSE) & 0.00025% (BSE)
Currency Option 0.035% (NSE) & 0.001% (BSE) 0.037% (NSE) & 0.001% (BSE)

Compare Pledge Charges of ICICI Direct & Choice Broking

Pledge Charges ICICI Direct Choice Broking
Pledge Creation Charges 0.02% of Value Rs.50 per Request or 0.02% of Value (whichever is higher)
Pledge Invocation Charges 0.02% of Value Rs.100 per Request or 0.05% of Value (whichever is higher)
Interest on Margin Trading 0.07% per day 0.05% per day

Comparison of ICICI Direct and Choice Broking – Hidden Charge

Hidden Charge ICICI Direct Choice Broking
SEBI Turnover Charges Rs.10/ Crore (All Segment) Rs.10/ Crore (All Segment)
DP Charges Rs.13.5 per Scrip only on Sell Rs.10 per Scrip on Sell
GST 18% on (Brokerage + SEBI + Transaction charges) 18% on (Brokerage + SEBI + Transaction charges)
Account Closure Charges Free Nil
Reactivation Charges Free Nil
Dematerialisation Charges Rs.50 per Certificate Rs.10 per certificate
Call & Trade Charges Free – 1st 20 Calls per Month Rs.30 per Trade

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