ICICI Direct vs Choice Broking – Compare Charges, Trading Features, Offers & more
Find a Comparison of ICICI Direct vs Choice Broking here. You can compare their brokerage, demat accounts, trading platforms, offers, products & services, support, complaints & more.
This comparison will help you decide which broker is best for you. So, let us go through a detailed comparison of ICICI Direct and Choice Broking.
ICICI Direct vs Choice Broking – Company Overview
| Company Overview |
ICICI Direct |
Choice Broking |
| Company Type |
Public |
Private |
| Headquarters |
Mumbai |
Mumbai |
| Founder |
Vjay Chandok |
Kamal Poddar |
| Establishment Year |
1994 |
2010 |
Compare the Brokerage of ICICI Direct and Choice Broking
| Brokerage |
ICICI Direct |
Choice Broking |
| Brokerage Plan |
Neo Plan |
Standard Plan |
| Subscription Charges |
Zero |
Zero |
| Equity Delivery |
0.27% of Total Transaction |
0.2% of Transaction Value |
| Equity Intraday |
Rs.20 per Trade |
0.02% of Transaction Value |
| Equity Future |
Free |
0.02% of Transaction Value |
| Equity Option |
Rs.20 per Trade |
Rs.25 per lot |
| Commodity Future |
Rs.20 per Trade |
0.02% of Transaction Value |
| Commodity Option |
Rs.20 per Trade |
Rs.50 per lot |
| Currency Future |
Rs.20 per Trade |
0.02% of Transaction Value |
| Currency Option |
Rs.20 per Trade |
Rs.20 per lot |
ICICI Direct vs Choice Broking – Trading Platforms
Comparison of ICICI Direct and Choice Broking – Trading Features
| Trading Features |
ICICI Direct |
Choice Broking |
| Wishlist |
Yes |
Yes |
| Real Time Updates |
Yes |
Yes |
| Portfolio Details |
Yes |
Yes |
| Online MF Buy |
Yes |
No |
| Research Reports |
Yes |
Yes |
| Global indices |
Yes |
No |
| Customised Recommendations |
Yes |
Yes |
| Stock tips |
Yes |
Yes |
| Interactive charts |
Yes |
Yes |
| Live market |
Yes |
Yes |
| Multi Profile Management |
No |
No |
| Robust & Secure Platform |
Yes |
Yes |
Compare ICICI Direct vs Choice Broking Offers
| Offers |
ICICI Direct |
Choice Broking |
| Free Account Opening |
Yes |
Yes |
| Free AMC |
No |
No |
| Free Brokerage |
Yes |
No |
| Flat Brokerage |
Yes, Limited |
No |
| Flexible Brokerage Plans |
Yes |
No |
| Happy Trading Hours |
Yes |
No |
| Free Delivery Trading |
No |
No |
| Free Intraday Trading |
No |
No |
| Free F&O Trading |
Yes |
No |
| Free Research Reports |
Yes |
No |
| Free Trading calls |
Yes |
No |
| Referral Offers |
Rs.500 per Client |
Upto Rs. 100 per Client |
| Margin Funding / Pledging |
Yes |
Yes |
| Brokerage Cashback |
Yes |
No |
| Zero Brokerage for Loss Making Trades |
No |
No |
ICICI Direct vs Choice Broking – Products Provided
| Products Provided |
ICICI Direct |
Choice Broking |
| Equity Delivery |
Yes |
Yes |
| Equity Intraday |
Yes |
Yes |
| Equity Option |
Yes |
Yes |
| Equity Future |
Yes |
Yes |
| Commodity Option |
Yes |
Yes |
| Commodity Future |
Yes |
Yes |
| Currency Option |
Yes |
Yes |
| Currency Future |
Yes |
Yes |
| Foreign Stocks |
No |
No |
| Mutual Funds |
Yes |
No |
| Banking |
Yes |
|
| Insurance |
Yes |
Yes |
| Corporate Bonds |
Yes |
No |
| Govt. Bonds |
Yes |
No |
| Digital Gold |
No |
No |
ICICI Direct vs Choice Broking – Services Provided
| Services Provided |
ICICI Direct |
Choice Broking |
| Demat Services |
Yes |
Yes |
| Trading Services |
Yes |
Yes |
| Intraday Services |
Yes |
Yes |
| F&O Services |
Yes |
Yes |
| IPO Services |
Yes |
No |
| 3 in 1 Account |
Yes |
No |
| Stock Research |
Yes |
Yes |
| Stock Recommendations |
Yes |
Yes |
| Trading Institution |
Yes, iLearn |
No |
| Share Pledging |
Yes |
Yes |
| PMS or PCG |
Yes |
No |
| NRI Services |
Yes |
No |
Compare ICICI Direct and Choice Broking Advisory
| Advisory |
ICICI Direct |
Choice Broking |
| Fundamental Reports |
Yes |
Yes |
| Research Reports |
Yes |
Yes |
| Company Reports |
Yes |
Yes |
| Annual Reports |
Yes |
Yes |
| IPO Reports |
Yes |
No |
| Technical Reports |
Yes |
No |
| Stock Tips |
Yes |
Yes |
| Daily Top Stock Picks |
Yes |
Yes |
| Daily Market Review |
Yes |
No |
| Monthly Review |
Yes |
Yes |
| Weekly Review |
Yes |
No |
| Relationship Manager |
Yes |
Yes |
| Robo Advisory |
No |
No |
Comparison of ICICI Direct and Choice Broking Exposure
| Exposure |
ICICI Direct |
Choice Broking |
| Equity Delivery |
1x |
1x |
| Equity Intraday |
Upto 5x (Depends on Stocks) |
Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward |
1x |
1x |
| Equity F&O Intraday |
1.3x |
1.3x |
| Commodity F&O Carry Forward |
1x |
1x |
| Commodity F&O Intraday |
1.3x |
1.3x |
| Currency F&O |
1x |
1x |
Compare Programs of ICICI Direct & Choice Broking
| Programs |
ICICI Direct |
Choice Broking |
| Sub Broker Program |
Yes |
Yes |
| Partner Program |
Yes |
Yes |
| Referral Program |
Yes |
Yes |
ICICI Direct vs Choice Broking – Ratings by Finec
| Ratings |
ICICI Direct |
Choice Broking |
| Overall Rating |
9.65 / 10 |
8.63 / 10 |
| Customer Support |
9.61 / 10 |
8.59 / 10 |
| Technology |
9.77 / 10 |
8.73 / 10 |
| Charges |
9.69 / 10 |
8.66 / 10 |
| Products & Service |
9.60 / 10 |
8.58 / 10 |
| Experience |
9.58 / 10 |
8.56 / 10 |
Compare Customer Support of ICICI Direct and Choice Broking
Comparison of ICICI Direct & Choice Broking Complaints
| Complaints |
ICICI Direct |
Choice Broking |
| Total Complaints Lodged |
402 |
78 |
| Total Complaints Resolved |
337 |
69 |
| % of Resolved Complaints |
83.83% |
88.46% |
| Non Actionable Complaints |
16 |
6 |
| % of Non Actionable Complaints |
3.98% |
7.69% |
Compare Demat Charges of ICICI Direct vs Choice Broking
| Demat Charges |
ICICI Direct |
Choice Broking |
| Account Opening Charges |
Free |
Free |
| Annual Maintenance Charges (AMC) |
Rs.300 per Year |
Rs.200 – Rs.3000 (First year free) |
ICICI Direct vs Choice Broking – Compare STT & CTT
| STT & CTT |
ICICI Direct |
Choice Broking |
| Equity Delivery |
0.1% on buy & sell |
0.1% on buy & sell |
| Equity Intraday |
0.025% on sell |
0.025% on sell |
| Equity Future |
0.0125% on sell |
0.0125% on sell |
| Equity Option |
0.0625% on sell (on premium) |
0.0625% on sell (on premium) |
| Commodity Future |
0.01% on sell (Non-Agri) |
0.05% on sell side |
| Commodity Option |
0.05% on sell |
0.05% on sell |
| Currency Future |
Nil |
Nil |
| Currency Option |
Nil |
Nil |
Compare Stamp Duty of ICICI Direct and Choice Broking
| Stamp Duty |
ICICI Direct |
Choice Broking |
| Equity Delivery |
0.015% on buy |
0.015% on buy |
| Equity Intraday |
0.003% on buy |
0.003% on buy |
| Equity Future |
0.002% on buy |
0.002% on buy |
| Equity Option |
0.003% on buy |
0.003% on buy |
| Commodity Future |
0.002% on buy |
0.002% on buy |
| Commodity Option |
0.003% on buy |
0.003% on buy |
| Currency Future |
0.0001% on buy |
0.0001% on buy |
| Currency Option |
0.0001% on buy |
0.0001% on buy |
ICICI Direct vs Choice Broking – Transaction Charges
| Transaction Charges |
ICICI Direct |
Choice Broking |
| Equity Delivery |
0.00325% (NSE) & As per Stock (BSE) |
0.00325% (NSE & BSE) |
| Equity Intraday |
0.00325% (NSE) & As per Stock (BSE) |
0.00325% (NSE & BSE) |
| Equity Future |
0.0019% (NSE & BSE) |
0.0019% (NSE & BSE) |
| Equity Option |
0.053% (on premium) |
0.053% (on premium) |
| Commodity Future |
0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) |
0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) |
| Commodity Option |
0.05% (Non Agri) |
0.05% (Non Agri) |
| Currency Future |
0.0009% (NSE) & 0.00022% (BSE) |
0.0009% (NSE) & 0.00025% (BSE) |
| Currency Option |
0.035% (NSE) & 0.001% (BSE) |
0.037% (NSE) & 0.001% (BSE) |
Compare Pledge Charges of ICICI Direct & Choice Broking
| Pledge Charges |
ICICI Direct |
Choice Broking |
| Pledge Creation Charges |
0.02% of Value |
Rs.50 per Request or 0.02% of Value (whichever is higher) |
| Pledge Invocation Charges |
0.02% of Value |
Rs.100 per Request or 0.05% of Value (whichever is higher) |
| Interest on Margin Trading |
0.07% per day |
0.05% per day |
Comparison of ICICI Direct and Choice Broking – Hidden Charge
| Hidden Charge |
ICICI Direct |
Choice Broking |
| SEBI Turnover Charges |
Rs.10/ Crore (All Segment) |
Rs.10/ Crore (All Segment) |
| DP Charges |
Rs.13.5 per Scrip only on Sell |
Rs.10 per Scrip on Sell |
| GST |
18% on (Brokerage + SEBI + Transaction charges) |
18% on (Brokerage + SEBI + Transaction charges) |
| Account Closure Charges |
Free |
Nil |
| Reactivation Charges |
Free |
Nil |
| Dematerialisation Charges |
Rs.50 per Certificate |
Rs.10 per certificate |
| Call & Trade Charges |
Free – 1st 20 Calls per Month |
Rs.30 per Trade |
Compare more Stock Brokers Now!
