Upstox vs ICICI Direct – Compare Charges, Trading Features, Offers & more
Find a Comparison of Upstox vs ICICI Direct here. You can compare their brokerage, demat accounts, trading platforms, offers, products & services, support, complaints & more.
This comparison will help you decide which broker is best for you. So, let us go through a detailed comparison of Upstox and ICICI Direct.
Upstox vs ICICI Direct – Company Overview
| Company Overview |
Upstox |
ICICI Direct |
| Company Type |
Private |
Public |
| Headquarters |
Mumbai |
Mumbai |
| Founder |
Raghu Kumar, Ravi Kumar & Shrinivas Vishvanath |
Vjay Chandok |
| Establishment Year |
2011 |
1994 |
Compare the Brokerage of Upstox and ICICI Direct
| Brokerage |
Upstox |
ICICI Direct |
| Brokerage Plan |
Standard Plan |
Neo Plan |
| Subscription Charges |
Zero |
Zero |
| Equity Delivery |
Rs.20 per Trade or 2.5%, whichever is low |
0.27% of Total Transaction |
| Equity Intraday |
Rs.20 per Trade or 0.05% (whichever is low) |
Rs.20 per Trade |
| Equity Future |
Rs.20 per Trade or 0.05% (whichever is low) |
Free |
| Equity Option |
Rs.20 per Trade |
Rs.20 per Trade |
| Commodity Future |
Rs.20 per Trade or 0.05% (whichever is low) |
Rs.20 per Trade |
| Commodity Option |
Rs.20 per Trade |
Rs.20 per Trade |
| Currency Future |
Rs.20 per Trade or 0.05% (whichever is low) |
Rs.20 per Trade |
| Currency Option |
Rs.20 per Trade |
Rs.20 per Trade |
Upstox vs ICICI Direct – Trading Platforms
Comparison of Upstox and ICICI Direct – Trading Features
| Trading Features |
Upstox |
ICICI Direct |
| Wishlist |
Yes |
Yes |
| Real Time Updates |
Yes |
Yes |
| Portfolio Details |
Yes |
Yes |
| Online MF Buy |
Yes |
Yes |
| Research Reports |
No |
Yes |
| Global indices |
No |
Yes |
| Customised Recommendations |
No |
Yes |
| Stock tips |
No |
Yes |
| Interactive charts |
Yes |
Yes |
| Live market |
Yes |
Yes |
| Multi Profile Management |
No |
No |
| Robust & Secure Platform |
Yes |
Yes |
Compare Upstox vs ICICI Direct Offers
| Offers |
Upstox |
ICICI Direct |
| Free Account Opening |
Yes |
Yes |
| Free AMC |
No |
No |
| Free Brokerage |
No |
Yes |
| Flat Brokerage |
Yes |
Yes, Limited |
| Flexible Brokerage Plans |
No |
Yes |
| Happy Trading Hours |
No |
Yes |
| Free Delivery Trading |
No |
No |
| Free Intraday Trading |
No |
No |
| Free F&O Trading |
No |
Yes |
| Free Research Reports |
No |
Yes |
| Free Trading calls |
No |
Yes |
| Referral Offers |
Upto Rs.700 per Client |
Rs.500 per Client |
| Margin Funding / Pledging |
Yes |
Yes |
| Brokerage Cashback |
No |
Yes |
| Zero Brokerage for Loss Making Trades |
No |
No |
Upstox vs ICICI Direct – Products Provided
| Products Provided |
Upstox |
ICICI Direct |
| Equity Delivery |
Yes |
Yes |
| Equity Intraday |
Yes |
Yes |
| Equity Option |
Yes |
Yes |
| Equity Future |
Yes |
Yes |
| Commodity Option |
Yes |
Yes |
| Commodity Future |
Yes |
Yes |
| Currency Option |
Yes |
Yes |
| Currency Future |
Yes |
Yes |
| Foreign Stocks |
No |
No |
| Mutual Funds |
Yes |
Yes |
| Banking |
No |
Yes |
| Insurance |
No |
Yes |
| Corporate Bonds |
No |
Yes |
| Govt. Bonds |
No |
Yes |
| Digital Gold |
No |
No |
Upstox vs ICICI Direct – Services Provided
| Services Provided |
Upstox |
ICICI Direct |
| Demat Services |
Yes |
Yes |
| Trading Services |
Yes |
Yes |
| Intraday Services |
Yes |
Yes |
| F&O Services |
Yes |
Yes |
| IPO Services |
Yes |
Yes |
| 3 in 1 Account |
No |
Yes |
| Stock Research |
No |
Yes |
| Stock Recommendations |
No |
Yes |
| Trading Institution |
Yes, UpLearn |
Yes, iLearn |
| Share Pledging |
Yes |
Yes |
| PMS or PCG |
No |
Yes |
| NRI Services |
No |
Yes |
Compare Upstox and ICICI Direct Advisory
| Advisory |
Upstox |
ICICI Direct |
| Fundamental Reports |
Yes |
Yes |
| Research Reports |
No |
Yes |
| Company Reports |
No |
Yes |
| Annual Reports |
No |
Yes |
| IPO Reports |
Yes |
Yes |
| Technical Reports |
No |
Yes |
| Stock Tips |
No |
Yes |
| Daily Top Stock Picks |
No |
Yes |
| Daily Market Review |
No |
Yes |
| Monthly Review |
No |
Yes |
| Weekly Review |
No |
Yes |
| Relationship Manager |
No |
Yes |
| Robo Advisory |
No |
No |
Comparison of Upstox and ICICI Direct Exposure
| Exposure |
Upstox |
ICICI Direct |
| Equity Delivery |
1x |
1x |
| Equity Intraday |
Upto 5x (Depends on Stocks) |
Upto 5x (Depends on Stocks) |
| Equity F&O Carry Forward |
1x |
1x |
| Equity F&O Intraday |
1.3x |
1.3x |
| Commodity F&O Carry Forward |
1x |
1x |
| Commodity F&O Intraday |
1.3x |
1.3x |
| Currency F&O |
1x |
1x |
Compare Programs of Upstox & ICICI Direct
| Programs |
Upstox |
ICICI Direct |
| Sub Broker Program |
Yes, Limited |
Yes |
| Partner Program |
Yes |
Yes |
| Referral Program |
Yes |
Yes |
Upstox vs ICICI Direct – Ratings by Finec
| Ratings |
Upstox |
ICICI Direct |
| Overall Rating |
9.80 / 10 |
9.65 / 10 |
| Customer Support |
9.76 / 10 |
9.61 / 10 |
| Technology |
9.92 / 10 |
9.77 / 10 |
| Charges |
9.84 / 10 |
9.69 / 10 |
| Products & Service |
9.74 / 10 |
9.60 / 10 |
| Experience |
9.72 / 10 |
9.58 / 10 |
Compare Customer Support of Upstox and ICICI Direct
Comparison of Upstox & ICICI Direct Complaints
| Complaints |
Upstox |
ICICI Direct |
| Total Complaints Lodged |
299 |
402 |
| Total Complaints Resolved |
258 |
337 |
| % of Resolved Complaints |
86.29% |
83.83% |
| Non Actionable Complaints |
28 |
16 |
| % of Non Actionable Complaints |
9.36% |
3.98% |
Compare Demat Charges of Upstox vs ICICI Direct
| Demat Charges |
Upstox |
ICICI Direct |
| Account Opening Charges |
Free |
Free |
| Annual Maintenance Charges (AMC) |
Rs.150 per Year + GST |
Rs.300 per Year |
Upstox vs ICICI Direct – Compare STT & CTT
| STT & CTT |
Upstox |
ICICI Direct |
| Equity Delivery |
0.1% on buy & sell |
0.1% on buy & sell |
| Equity Intraday |
0.025% on sell |
0.025% on sell |
| Equity Future |
0.0125% on sell |
0.0125% on sell |
| Equity Option |
0.0625% on sell (on premium) |
0.0625% on sell (on premium) |
| Commodity Future |
0.01% on sell (Non-Agri) |
0.01% on sell (Non-Agri) |
| Commodity Option |
0.05% on sell |
0.05% on sell |
| Currency Future |
Nil |
Nil |
| Currency Option |
Nil |
Nil |
Compare Stamp Duty of Upstox and ICICI Direct
| Stamp Duty |
Upstox |
ICICI Direct |
| Equity Delivery |
0.015% on buy |
0.015% on buy |
| Equity Intraday |
0.003% on buy |
0.003% on buy |
| Equity Future |
0.002% on buy |
0.002% on buy |
| Equity Option |
0.003% on buy |
0.003% on buy |
| Commodity Future |
0.002% on buy |
0.002% on buy |
| Commodity Option |
0.003% on buy |
0.003% on buy |
| Currency Future |
0.0001% on buy |
0.0001% on buy |
| Currency Option |
0.0001% on buy |
0.0001% on buy |
Upstox vs ICICI Direct – Transaction Charges
| Transaction Charges |
Upstox |
ICICI Direct |
| Equity Delivery |
0.00325% (NSE) & 0.00375% (BSE) |
0.00325% (NSE) & As per Stock (BSE) |
| Equity Intraday |
0.00325% (NSE) & 0.00375% (BSE) |
0.00325% (NSE) & As per Stock (BSE) |
| Equity Future |
0.0019% (NSE & BSE) |
0.0019% (NSE & BSE) |
| Equity Option |
0.05% (on premium) |
0.053% (on premium) |
| Commodity Future |
0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) |
0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) |
| Commodity Option |
0.05% (Non Agri) |
0.05% (Non Agri) |
| Currency Future |
0.0009% (NSE) & 0.00022% (BSE) |
0.0009% (NSE) & 0.00022% (BSE) |
| Currency Option |
0.035% (NSE) & 0.001% (BSE) |
0.035% (NSE) & 0.001% (BSE) |
Compare Pledge Charges of Upstox & ICICI Direct
| Pledge Charges |
Upstox |
ICICI Direct |
| Pledge Creation Charges |
Rs.50 per Request |
0.02% of Value |
| Pledge Invocation Charges |
Rs.50 per Request |
0.02% of Value |
| Interest on Margin Trading |
0.048% per day |
0.07% per day |
Comparison of Upstox and ICICI Direct – Hidden Charge
| Hidden Charge |
Upstox |
ICICI Direct |
| SEBI Turnover Charges |
Rs.10/ Crore (All Segment) |
Rs.10/ Crore (All Segment) |
| DP Charges |
Rs.18.5 per Scrip only on Sell |
Rs.13.5 per Scrip only on Sell |
| GST |
18% on (Brokerage + SEBI + Transaction charges) |
18% on (Brokerage + SEBI + Transaction charges) |
| Account Closure Charges |
Free |
Free |
| Reactivation Charges |
Free |
Free |
| Dematerialisation Charges |
Rs.20 per Certificate |
Rs.50 per Certificate |
| Call & Trade Charges |
Rs.50 + 18% GST per Trade |
Free – 1st 20 Calls per Month |
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