Upstox vs ICICI Direct – Compare Charges, Trading Features, Offers & more

Find a Comparison of Upstox vs ICICI Direct here. You can compare their brokerage, demat accounts, trading platforms, offers, products & services, support, complaints & more.

This comparison will help you decide which broker is best for you. So, let us go through a detailed comparison of Upstox and ICICI Direct.

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Upstox vs ICICI Direct – Company Overview

Company Overview Upstox ICICI Direct
Company Type Private Public
Headquarters Mumbai Mumbai
Founder Raghu Kumar, Ravi Kumar & Shrinivas Vishvanath Vjay Chandok
Establishment Year 2011 1994

Compare the Brokerage of Upstox and ICICI Direct

Brokerage Upstox ICICI Direct
Brokerage Plan Standard Plan Neo Plan
Subscription Charges Zero Zero
Equity Delivery Rs.20 per Trade or 2.5%, whichever is low 0.27% of Total Transaction
Equity Intraday Rs.20 per Trade or 0.05% (whichever is low) Rs.20 per Trade
Equity Future Rs.20 per Trade or 0.05% (whichever is low) Free
Equity Option Rs.20 per Trade Rs.20 per Trade
Commodity Future Rs.20 per Trade or 0.05% (whichever is low) Rs.20 per Trade
Commodity Option Rs.20 per Trade Rs.20 per Trade
Currency Future Rs.20 per Trade or 0.05% (whichever is low) Rs.20 per Trade
Currency Option Rs.20 per Trade Rs.20 per Trade

Upstox vs ICICI Direct – Trading Platforms

Trading Platforms Upstox ICICI Direct
Android App Upstox Android App Link ICICI Direct Android App Link
iOS App Upstox iOS App Link ICICI Direct iOS App Link
Web Trading Platform Upstox Web Trading Link ICICI Direct Web Trading Link
Trading Terminal NA Available
Algo Trading Platform Available Available
Foreign Stocks Trading Platform NA NA
Basket Trading Platform Available Available
Mutual Fund Investment Platform Available Available
Digital Gold Investment Platform NA Available
Bonds Investment Platform NA Available

Comparison of Upstox and ICICI Direct – Trading Features

Trading Features Upstox ICICI Direct
Wishlist Yes Yes
Real Time Updates Yes Yes
Portfolio Details Yes Yes
Online MF Buy Yes Yes
Research Reports No Yes
Global indices No Yes
Customised Recommendations No Yes
Stock tips No Yes
Interactive charts Yes Yes
Live market Yes Yes
Multi Profile Management No No
Robust & Secure Platform Yes Yes

Compare Upstox vs ICICI Direct Offers

Offers Upstox ICICI Direct
Free Account Opening Yes Yes
Free AMC No No
Free Brokerage No Yes
Flat Brokerage Yes Yes, Limited
Flexible Brokerage Plans No Yes
Happy Trading Hours No Yes
Free Delivery Trading No No
Free Intraday Trading No No
Free F&O Trading No Yes
Free Research Reports No Yes
Free Trading calls No Yes
Referral Offers Upto Rs.700 per Client Rs.500 per Client
Margin Funding / Pledging Yes Yes
Brokerage Cashback No Yes
Zero Brokerage for Loss Making Trades No No

Upstox vs ICICI Direct – Products Provided

Products Provided Upstox ICICI Direct
Equity Delivery Yes Yes
Equity Intraday Yes Yes
Equity Option Yes Yes
Equity Future Yes Yes
Commodity Option Yes Yes
Commodity Future Yes Yes
Currency Option Yes Yes
Currency Future Yes Yes
Foreign Stocks No No
Mutual Funds Yes Yes
Banking No Yes
Insurance No Yes
Corporate Bonds No Yes
Govt. Bonds No Yes
Digital Gold No No

Upstox vs ICICI Direct – Services Provided

Services Provided Upstox ICICI Direct
Demat Services Yes Yes
Trading Services Yes Yes
Intraday Services Yes Yes
F&O Services Yes Yes
IPO Services Yes Yes
3 in 1 Account No Yes
Stock Research No Yes
Stock Recommendations No Yes
Trading Institution Yes, UpLearn Yes, iLearn
Share Pledging Yes Yes
PMS or PCG No Yes
NRI Services No Yes

Compare Upstox and ICICI Direct Advisory

Advisory Upstox ICICI Direct
Fundamental Reports Yes Yes
Research Reports No Yes
Company Reports No Yes
Annual Reports No Yes
IPO Reports Yes Yes
Technical Reports No Yes
Stock Tips No Yes
Daily Top Stock Picks No Yes
Daily Market Review No Yes
Monthly Review No Yes
Weekly Review No Yes
Relationship Manager No Yes
Robo Advisory No No

Comparison of Upstox and ICICI Direct Exposure

Exposure Upstox ICICI Direct
Equity Delivery 1x 1x
Equity Intraday Upto 5x (Depends on Stocks) Upto 5x (Depends on Stocks)
Equity F&O Carry Forward 1x 1x
Equity F&O Intraday 1.3x 1.3x
Commodity F&O Carry Forward 1x 1x
Commodity F&O Intraday 1.3x 1.3x
Currency F&O 1x 1x

Compare Programs of Upstox & ICICI Direct

Programs Upstox ICICI Direct
Sub Broker Program Yes, Limited Yes
Partner Program Yes Yes
Referral Program Yes Yes

Upstox vs ICICI Direct – Ratings by Finec

Ratings Upstox ICICI Direct
Overall Rating 9.80 / 10 9.65 / 10
Customer Support 9.76 / 10 9.61 / 10
Technology 9.92 / 10 9.77 / 10
Charges 9.84 / 10 9.69 / 10
Products & Service 9.74 / 10 9.60 / 10
Experience 9.72 / 10 9.58 / 10

Compare Customer Support of Upstox and ICICI Direct

Customer Support Upstox ICICI Direct
Trading Support Available, Chargeable Available, Free
Dedicated Dealer Available, Chargeable Available, Free
Call Support 022-41792999 1860-123-1122
Email Support support@upstox.com helpdesk@icicidirect.com
Whatsapp Support NA NA
Website Support Website Link Website Link
Facebook Support Facebook Support Link Facebook Support Link
Twitter Support Twitter Support Link Twitter Support Link
Telegram Support Telegram Support Link Telegram Support Link
Branches / Offices NA Available

Comparison of Upstox & ICICI Direct Complaints

Complaints Upstox ICICI Direct
Total Complaints Lodged 299 402
Total Complaints Resolved 258 337
% of Resolved Complaints 86.29% 83.83%
Non Actionable Complaints 28 16
% of Non Actionable Complaints 9.36% 3.98%

Compare Demat Charges of Upstox vs ICICI Direct

Demat Charges Upstox ICICI Direct
Account Opening Charges Free Free
Annual Maintenance Charges (AMC) Rs.150 per Year + GST Rs.300 per Year

Upstox vs ICICI Direct – Compare STT & CTT

STT & CTT Upstox ICICI Direct
Equity Delivery 0.1% on buy & sell 0.1% on buy & sell
Equity Intraday 0.025% on sell 0.025% on sell
Equity Future 0.0125% on sell 0.0125% on sell
Equity Option 0.0625% on sell (on premium) 0.0625% on sell (on premium)
Commodity Future 0.01% on sell (Non-Agri) 0.01% on sell (Non-Agri)
Commodity Option 0.05% on sell 0.05% on sell
Currency Future Nil Nil
Currency Option Nil Nil

Compare Stamp Duty of Upstox and ICICI Direct

Stamp Duty Upstox ICICI Direct
Equity Delivery 0.015% on buy 0.015% on buy
Equity Intraday 0.003% on buy 0.003% on buy
Equity Future 0.002% on buy 0.002% on buy
Equity Option 0.003% on buy 0.003% on buy
Commodity Future 0.002% on buy 0.002% on buy
Commodity Option 0.003% on buy 0.003% on buy
Currency Future 0.0001% on buy 0.0001% on buy
Currency Option 0.0001% on buy 0.0001% on buy

Upstox vs ICICI Direct – Transaction Charges

Transaction Charges Upstox ICICI Direct
Equity Delivery 0.00325% (NSE) & 0.00375% (BSE) 0.00325% (NSE) & As per Stock (BSE)
Equity Intraday 0.00325% (NSE) & 0.00375% (BSE) 0.00325% (NSE) & As per Stock (BSE)
Equity Future 0.0019% (NSE & BSE) 0.0019% (NSE & BSE)
Equity Option 0.05% (on premium) 0.053% (on premium)
Commodity Future 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special)
Commodity Option 0.05% (Non Agri) 0.05% (Non Agri)
Currency Future 0.0009% (NSE) & 0.00022% (BSE) 0.0009% (NSE) & 0.00022% (BSE)
Currency Option 0.035% (NSE) & 0.001% (BSE) 0.035% (NSE) & 0.001% (BSE)

Compare Pledge Charges of Upstox & ICICI Direct

Pledge Charges Upstox ICICI Direct
Pledge Creation Charges Rs.50 per Request 0.02% of Value
Pledge Invocation Charges Rs.50 per Request 0.02% of Value
Interest on Margin Trading 0.048% per day 0.07% per day

Comparison of Upstox and ICICI Direct – Hidden Charge

Hidden Charge Upstox ICICI Direct
SEBI Turnover Charges Rs.10/ Crore (All Segment) Rs.10/ Crore (All Segment)
DP Charges Rs.18.5 per Scrip only on Sell Rs.13.5 per Scrip only on Sell
GST 18% on (Brokerage + SEBI + Transaction charges) 18% on (Brokerage + SEBI + Transaction charges)
Account Closure Charges Free Free
Reactivation Charges Free Free
Dematerialisation Charges Rs.20 per Certificate Rs.50 per Certificate
Call & Trade Charges Rs.50 + 18% GST per Trade Free – 1st 20 Calls per Month

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