ICICI Direct vs Axis Direct – Compare Charges, Trading Features, Offers & more

Find a Comparison of ICICI Direct vs Axis Direct here. You can compare their brokerage, demat accounts, trading platforms, offers, products & services, support, complaints & more.

This comparison will help you decide which broker is best for you. So, let us go through a detailed comparison of ICICI Direct and Axis Direct.

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ICICI Direct vs Axis Direct – Company Overview

Company Overview ICICI Direct Axis Direct
Company Type Public Private
Headquarters Mumbai Mumbai
Founder Vjay Chandok Arun Thukral
Establishment Year 1994 2011

Compare the Brokerage of ICICI Direct and Axis Direct

Brokerage ICICI Direct Axis Direct
Brokerage Plan Neo Plan Standard Plan
Subscription Charges Zero Zero
Equity Delivery 0.27% of Total Transaction 0.5% of Transaction Value
Equity Intraday Rs.20 per Trade 0.05% of Transaction Value
Equity Future Free 0.05% of Transaction Value
Equity Option Rs.20 per Trade Rs.10 per Trade
Commodity Future Rs.20 per Trade 0.05% of Transaction Value
Commodity Option Rs.20 per Trade Rs.10 per Trade
Currency Future Rs.20 per Trade NA
Currency Option Rs.20 per Trade NA

ICICI Direct vs Axis Direct – Trading Platforms

Trading Platforms ICICI Direct Axis Direct
Android App ICICI Direct Android App Link Axis Securities Android App Link
iOS App ICICI Direct iOS App Link Axis Securities iOS App Link
Web Trading Platform ICICI Direct Web Trading Link Axis Securities Web Trading Link
Trading Terminal Available Available
Algo Trading Platform Available NA
Foreign Stocks Trading Platform NA NA
Basket Trading Platform Available NA
Mutual Fund Investment Platform Available Available
Digital Gold Investment Platform Available Available
Bonds Investment Platform Available Available

Comparison of ICICI Direct and Axis Direct – Trading Features

Trading Features ICICI Direct Axis Direct
Wishlist Yes Yes
Real Time Updates Yes Yes
Portfolio Details Yes Yes
Online MF Buy Yes Yes
Research Reports Yes Yes
Global indices Yes No
Customised Recommendations Yes Yes
Stock tips Yes Yes
Interactive charts Yes Yes
Live market Yes Yes
Multi Profile Management No Yes
Robust & Secure Platform Yes Yes

Compare ICICI Direct vs Axis Direct Offers

Offers ICICI Direct Axis Direct
Free Account Opening Yes Yes
Free AMC No No
Free Brokerage Yes No
Flat Brokerage Yes, Limited Yes, Limited
Flexible Brokerage Plans Yes Yes
Happy Trading Hours Yes No
Free Delivery Trading No No
Free Intraday Trading No No
Free F&O Trading Yes No
Free Research Reports Yes Yes
Free Trading calls Yes Yes
Referral Offers Rs.500 per Client Upto Rs.500 per Client
Margin Funding / Pledging Yes Yes
Brokerage Cashback Yes No
Zero Brokerage for Loss Making Trades No No

ICICI Direct vs Axis Direct – Products Provided

Products Provided ICICI Direct Axis Direct
Equity Delivery Yes Yes
Equity Intraday Yes Yes
Equity Option Yes Yes
Equity Future Yes Yes
Commodity Option Yes Yes
Commodity Future Yes Yes
Currency Option Yes No
Currency Future Yes No
Foreign Stocks No No
Mutual Funds Yes Yes
Banking Yes Yes
Insurance Yes Yes
Corporate Bonds Yes Yes
Govt. Bonds Yes Yes
Digital Gold No Yes

ICICI Direct vs Axis Direct – Services Provided

Services Provided ICICI Direct Axis Direct
Demat Services Yes Yes
Trading Services Yes Yes
Intraday Services Yes Yes
F&O Services Yes Yes
IPO Services Yes Yes
3 in 1 Account Yes Yes
Stock Research Yes Yes
Stock Recommendations Yes Yes
Trading Institution Yes, iLearn Yes, Learn
Share Pledging Yes Yes
PMS or PCG Yes Yes
NRI Services Yes Yes

Compare ICICI Direct and Axis Direct Advisory

Advisory ICICI Direct Axis Direct
Fundamental Reports Yes Yes
Research Reports Yes Yes
Company Reports Yes Yes
Annual Reports Yes Yes
IPO Reports Yes Yes
Technical Reports Yes Yes
Stock Tips Yes Yes
Daily Top Stock Picks Yes Yes
Daily Market Review Yes Yes
Monthly Review Yes Yes
Weekly Review Yes Yes
Relationship Manager Yes Yes
Robo Advisory No No

Comparison of ICICI Direct and Axis Direct Exposure

Exposure ICICI Direct Axis Direct
Equity Delivery 1x 1x
Equity Intraday Upto 5x (Depends on Stocks) Upto 5x (Depends on Stocks)
Equity F&O Carry Forward 1x 1x
Equity F&O Intraday 1.3x 1.3x
Commodity F&O Carry Forward 1x 1x
Commodity F&O Intraday 1.3x 1.3x
Currency F&O 1x 1x

Compare Programs of ICICI Direct & Axis Direct

Programs ICICI Direct Axis Direct
Sub Broker Program Yes Yes
Partner Program Yes Yes
Referral Program Yes Yes

ICICI Direct vs Axis Direct – Ratings by Finec

Ratings ICICI Direct Axis Direct
Overall Rating 9.65 / 10 8.74 / 10
Customer Support 9.61 / 10 8.70 / 10
Technology 9.77 / 10 8.84 / 10
Charges 9.69 / 10 8.77 / 10
Products & Service 9.60 / 10 8.68 / 10
Experience 9.58 / 10 8.67 / 10

Compare Customer Support of ICICI Direct and Axis Direct

Customer Support ICICI Direct Axis Direct
Trading Support Available, Free Available, Free
Dedicated Dealer Available, Free Available, Free
Call Support 1860-123-1122 1800-210-0808
Email Support helpdesk@icicidirect.com helpdesk@axisdirect.in
Whatsapp Support NA NA
Website Support Website Link Website Link
Facebook Support Facebook Support Link Facebook Support Link
Twitter Support Twitter Support Link Twitter Support Link
Telegram Support Telegram Support Link NA
Branches / Offices Available Available

Comparison of ICICI Direct & Axis Direct Complaints

Complaints ICICI Direct Axis Direct
Total Complaints Lodged 402 76
Total Complaints Resolved 337 60
% of Resolved Complaints 83.83% 78.95%
Non Actionable Complaints 16 12
% of Non Actionable Complaints 3.98% 15.79%

Compare Demat Charges of ICICI Direct vs Axis Direct

Demat Charges ICICI Direct Axis Direct
Account Opening Charges Free Free
Annual Maintenance Charges (AMC) Rs.300 per Year Rs.750 (Rs.350 for first year)

ICICI Direct vs Axis Direct – Compare STT & CTT

STT & CTT ICICI Direct Axis Direct
Equity Delivery 0.1% on buy & sell 0.1% on buy & sell
Equity Intraday 0.025% on sell 0.025% on sell
Equity Future 0.0125% on sell 0.0125% on sell
Equity Option 0.0625% on sell (on premium) 0.0625% on sell (on premium)
Commodity Future 0.01% on sell (Non-Agri) 0.01% on sell (Non-Agri)
Commodity Option 0.05% on sell 0.05% on sell
Currency Future Nil NA
Currency Option Nil NA

Compare Stamp Duty of ICICI Direct and Axis Direct

Stamp Duty ICICI Direct Axis Direct
Equity Delivery 0.015% on buy 0.015% on buy
Equity Intraday 0.003% on buy 0.003% on buy
Equity Future 0.002% on buy 0.002% on buy
Equity Option 0.003% on buy 0.003% on buy
Commodity Future 0.002% on buy 0.002% on buy
Commodity Option 0.003% on buy 0.003% on buy
Currency Future 0.0001% on buy NA
Currency Option 0.0001% on buy NA

ICICI Direct vs Axis Direct – Transaction Charges

Transaction Charges ICICI Direct Axis Direct
Equity Delivery 0.00325% (NSE) & As per Stock (BSE) 0.00335% (NSE) & As per Stock (BSE)
Equity Intraday 0.00325% (NSE) & As per Stock (BSE) 0.00335% (NSE) & As per Stock (BSE)
Equity Future 0.0019% (NSE & BSE) 0.002% (NSE & BSE)
Equity Option 0.053% (on premium) 0.053% (on premium)
Commodity Future 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special)
Commodity Option 0.05% (Non Agri) 0.05% (Non Agri)
Currency Future 0.0009% (NSE) & 0.00022% (BSE) NA
Currency Option 0.035% (NSE) & 0.001% (BSE) NA

Compare Pledge Charges of ICICI Direct & Axis Direct

Pledge Charges ICICI Direct Axis Direct
Pledge Creation Charges 0.02% of Value Rs.50 per Request or 0.04% of Value (whichever is higher)
Pledge Invocation Charges 0.02% of Value Rs.50 per Request or 0.04% of Value (whichever is higher)
Interest on Margin Trading 0.07% per day 0.07% per day

Comparison of ICICI Direct and Axis Direct – Hidden Charge

Hidden Charge ICICI Direct Axis Direct
SEBI Turnover Charges Rs.10/ Crore (All Segment) Rs.10/ Crore (All Segment)
DP Charges Rs.13.5 per Scrip only on Sell Rs.20 per Scrip only on Sell
GST 18% on (Brokerage + SEBI + Transaction charges) 18% on (Brokerage + SEBI + Transaction charges)
Account Closure Charges Free Nil
Reactivation Charges Free Rs.100
Dematerialisation Charges Rs.50 per Certificate Rs.5 per certificate or Rs.50 per request (whichever is higher)
Call & Trade Charges Free – 1st 20 Calls per Month Rs.25 per Trade

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