Check out Axis Direct Review here. Axis Direct, a subsidiary of Axis Bank in India, is a full-service broker that offers demat and trading services.

It has been operating since 2011 and boasts a substantial client base of over 3.5 lakhs. Moreover, with its headquarters in Mumbai, Axis Direct is the flagship brand under Axis Securities Limited.

Above all, if you are also considering becoming an Axis Direct client, let this Axis Direct review become your helpful guide.

As a client, what are the types of Axis Direct charges you are liable to pay, and what is it like to be an Axis Direct client? Read on to learn more.

Broker Type Full Service Broker
Active Clients 3.5 Lakh+
Account Opening Charges Free
AMC Rs. 750 (Rs. 350 for first year)
Delivery Charges 0.5% of transaction value
Intraday Charges 0.05% on transaction value

Axis Direct - Company Overview

Company Type

Private

Headquarters

Mumbai

Founder

Arun Thukral

Establishment Year

2011

Why trade or invest with Axis Direct?

There are several compelling reasons to trade or invest with Axis Direct, and below is a quick recap of them.

  • Firstly, it boasts an impressive client base of over 3.5 lakh people. In short, this builds more trust with the Axis Direct Account.
  • Secondly, opening an account with Axis Direct is entirely free.
  • Moreover, the delivery charges are only 0.5% of the transaction value, which is the lowest in the sector.
  • Similarly, the intraday charges stand at a minimal 0.05% on the transaction value, also the lowest in the sector.
  • Axis Direct offers zero subscription charges.
  • Additionally, it provides access to a wide range of trading and investment assets, along with advanced charting tools and features, enhancing the trading experience for its customers.

Axis Direct Brokerage Charges

Brokerage Plan

Standard Plan

Subscription Charges

Zero

Equity Delivery

0.5% of Transaction Value

Equity Intraday

0.05% of Transaction Value

Equity Future

0.05% of Transaction Value

Equity Option

Rs.10 per Trade

Commodity Future

0.05% of Transaction Value

Commodity Option

Rs.10 per Trade

Currency Future

NA

Currency Option

NA

To start with, Axis Direct Brokerage offers a typical brokerage plan that includes zero subscription charges.

However, its equity delivery charges are 0.5% of the transaction value. But its equity intraday charges are even cheaper at 0.05% of the transaction value.

Besides, Axis Direct’s equity future charges are also set at 0.05% of the transaction value. The equity option charges, on the other hand, are Rs.10 per lot.

Also, the commodity future charges are only 0.05% of the transaction value, and the commodity option charges are also at a practical Rs.10 per lot.


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How do I open an Axis Direct Demat account?

Opening a demat account with Axis Direct is a straightforward process.

  1. Firstly, visit the application form attached to this review.
  2. Provide your email address, real name, and phone number.
  3. Then, click on the “submit” option and wait for the response.
  4. Fill in the required details precisely on the given portal.
  5. Next, submit the necessary documents, such as proof of identity, address proof, and a PAN card.
  6. After that, complete the in-person verification (IPV) process through video verification or by visiting an Axis Bank branch.

Finally, upon successful verification, your Axis Direct demat account will be opened, allowing you to start trading and investing.

Types of Axis Direct App, Trading Platforms & Tools

Web Trading Platform

Trading Terminal

Available

Algo Trading Platform

NA

Foreign Stocks Trading Platform

NA

Basket Trading Platform

NA

Mutual Fund Investment Platform

Available

Digital Gold Investment Platform

Available

Bonds Investment Platform

Available

Axis Direct offers multiple trading platforms and tools to meet the demands of its clients, regardless of their trading habits and techniques.

Web portal: They provide a primary web interface that can be accessed from any web browser and utilized for account management and trade placement.

Ring Mobile: Axis Direct eases trading with its innovative app-based platforms that scan over 2500 market stocks and other cutting-edge tools.

Ring PC: It offers a desktop program for seasoned traders seeking an additional feature-rich and analytically robust trading platform.

Don’t fret with this Axis Direct Review; any registered user can use any of these platforms at their convenience.

Axis Direct App, Trading Platforms & Tools - Features

Wishlist

Yes

Real Time Updates

Yes

Portfolio Details

Yes

Online MF Buy

Yes

Research Reports

Yes

Global indices

No

Customised Recommendations

Yes

Stock tips

Yes

Interactive charts

Yes

Live market

Yes

Multi Profile Management

Yes

Robust & Secure Platform

Yes

Let’s jump into a deeper review of the Axis Direct App, its trading platforms, and its overall tools and features without losing a moment. Take a look.

Axis Direct App

Axis Direct offers a user-friendly mobile app for Android and iOS devices. The app provides convenient access to trading, portfolio management, research, and other essential features.

You can install the app from the broker’s official website or directly via the links attached. Even though the application replicates and reformats the trading interface to make it mobile-friendly.

Still, push notifications, instant payment, and access to data at your fingertip are notable perks of this.

Axis Direct Trading Platform

Web Trading Platform: Axis Direct provides a web-based trading platform that can be accessed through a web browser.

This platform offers a range of features for seamless trading, including real-time market data, order placement, portfolio tracking, and research tools.

Algo Trading Platform: Axis Direct also provides a platform for algo trading, enabling users to implement automated trading methods.

This platform offers cutting-edge tools and personalized choices for effectively implementing algorithmic trading techniques.

Mutual Fund Trading Platform: Axis Direct provides a dedicated platform for trading mutual funds.

This platform enables investors to browse and invest in various mutual funds based on their investment objectives and likings.

Wishlist: Users can create a wishlist of stocks or instruments they are interested in most on the Axis Bank trading platform, making it easy to track and monitor them.

Real-Time Updates: Secondly, the platform provides real-time market updates, counting stock prices, indices, and other relevant market data.

Portfolio Details: Users can view the full details of their investment portfolio. E.g., holdings, performance, overall portfolio value, and other information.

Research Reports: The platform offers research reports, analysis, and insights on various stocks and markets to assist users in making informed investment decisions.

Interactive charts: Also, users can access interactive charts with technical indicators and drawing tools to analyze price movements and patterns.

Global Indices: The platform provides data on global indices, allowing users to track global market trends and their potential impact on investments.

Online MF Buy: Users can buy mutual funds online through the trading platform. Also, they can even select from a wide range of funds based on their investment goals.

Robust and Secure Platform: Axis Direct’s trading platform is built to be strong and secure, ensuring the safety of users’ transactions and personal data.

Axis Direct Offers

Free Account Opening

Yes

Free AMC

No

Free Brokerage

No

Flat Brokerage

Yes, Limited

Flexible Brokerage Plans

Yes

Happy Trading Hours

No

Free Delivery Trading

No

Free Intraday Trading

No

Free F&O Trading

No

Free Research Reports

Yes

Free Trading calls

Yes

Referral Offers

Upto Rs.500 per Client

Margin Funding / Pledging

Yes

Brokerage Cashback

No

Zero Brokerage for Loss Making Trades

No

Axis Direct offers a range of benefits to its clients.

  • Firstly, they provide free account opening, making it easy and suitable for clients to start their trading journey.
  • Secondly, they offer flexible brokerage plans that allow clients to choose a plan that suits their trading style and preferences.
  • Similarly, Axis Direct provides free research reports for complete market insights.
  • Also, they offer referral rewards of up to Rs. 500 per client presented to Axis Direct, incentivizing clients to refer their friends and family to the platform.
  • Equally, Axis Direct even enables margin funding and pledging as well.

Axis Direct SWOT Analysis

Check out SWOT Analysis on Axis Direct.

Strength

  • A reputed banking firm, Axis Bank, is the core strength of Axis Direct.
  • Over 3.5 lakh+ active clients draw others’ attention to Axis Bank broking services.
  • There are no account opening charges; it is free to start with Axis Direct.
  • Users can trade on multiple platforms with Axis Direct.
  • Lastly, the broker provides multiple tradable instruments on its platform, including digital gold.

Weakness

  • Firstly, you can’t trade currencies on Axis Direct, which is a major negative point.
  • The platform doesn’t feature an algo trading platform.
  • Everything has a price except account opening.

Opportunities

  • The broker can bring an algo trading platform above the rest.
  • The broker even features referral offers of up to Rs 500 per client, which can gain more traction.

Threat 

  • Most online stock brokers feature all-in-one investment platforms, but Axis Direct lacks currency trading.
  • Account re-activation charges might prohibit users from re-accessing their accounts when they can open them for free on other platforms.
  • The overall interface and services need improvement to adapt to the modern investor’s needs.

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Axis Direct Review - Products Offered

Equity Delivery

Yes

Equity Intraday

Yes

Equity Option

Yes

Equity Future

Yes

Commodity Option

Yes

Commodity Future

Yes

Currency Option

No

Currency Future

No

Foreign Stocks

No

Mutual Funds

Yes

Banking

Yes

Insurance

Yes

Corporate Bonds

Yes

Govt. Bonds

Yes

Digital Gold

Yes

Axis Direct Review - Services Provided

Demat Services

Yes

Trading Services

Yes

Intraday Services

Yes

F&O Services

Yes

IPO Services

Yes

3 in 1 Account

Yes

Stock Research

Yes

Stock Recommendations

Yes

Trading Institution

Yes, Learn

Share Pledging

Yes

PMS or PCG

Yes

NRI Services

Yes

Axis Direct Research & Advisory

Fundamental Reports

Yes

Research Reports

Yes

Company Reports

Yes

Annual Reports

Yes

IPO Reports

Yes

Technical Reports

Yes

Stock Tips

Yes

Daily Top Stock Picks

Yes

Daily Market Review

Yes

Monthly Review

Yes

Weekly Review

Yes

Relationship Manager

Yes

Robo Advisory

No

Like most other online stock brokers, Axis Direct also offers research and analysis tools to its clients.

  • Axis Bank offers monthly, daily, and weekly market reviews. It is to keep clients updated with the latest market trends and developments.
  • Besides, Axis Direct provides vital reports that deliver insights into the company’s financial routine, management quality, and growth prospects.
  • Also, they offer in-depth research reports on discrete stocks and sectors, empowering clients with the info desire to make informed investment decisions.
  • Besides, Axis Direct provides technical reports. You even get direct access to IPO reports and stock trading tips as soon as you open an Axis Direct account.

Axis Direct Margin or Exposure or Leverage

Equity Delivery

1x

Equity Intraday

Upto 5x (Depends on Stocks)

Equity F&O Carry Forward

1x

Equity F&O Intraday

1.3x

Commodity F&O Carry Forward

1x

Commodity F&O Intraday

1.3x

Currency F&O

1x

Axis Direct offers margin or leverage for various trading segments to allow clients to amplify their trading positions and increase their potential returns.

  • For equity delivery, the Axis Direct margin is 1x, meaning clients can only trade with the available funds in their account.
  • However, for equity intraday trading, clients can avail themselves of up to 5x leverage, subject to the stocks they are trading.
  • For equity F&O carry-forward trades, the margin is 1x, while for equity F&O intraday trades, clients can avail themselves of 1.3x leverage.
  • Similarly, for commodity F&O carry-forwards and intraday trades, the margin is 1x and 1.3x, respectively.
  • Finally, for currency F&O trades, the margin, or leverage, is 1x.

Axis Direct Review - Programs

Sub Broker Program

Yes

Partner Program

Yes

Referral Program

Yes

Axis Direct Review & Rating by Finec.in

Overall Rating

8.74 / 10

Customer Support

8.70 / 10

Technology

8.84 / 10

Charges

8.77 / 10

Products & Service

8.68 / 10

Experience

8.67 / 10

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Axis Direct Customer Support

Trading Support

Available, Free

Dedicated Dealer

Available, Free

Call Support

1800-210-0808

Email Support

helpdesk@axisdirect.in

Whatsapp Support

NA

Website Support

Facebook Support

Twitter Support

Telegram Support

NA

Branches / Offices

Available

Axis Direct offers multiple channels for customer support. Traders can access free Axis Direct customer care and trading support services.

For general inquiries, customers can reach out to call support at 1800-210-0808. Also, they can email the team at helpdesk@axisdirect.in.

With a range of support options available, Axis Direct tries its best to pay superior care to the problems that its clients face.

Axis Direct Complaints & Feedback

Total Complaints Lodged

76

Total Complaints Resolved

60

% of Resolved Complaints

78.95%

Non Actionable Complaints

12

% of Non Actionable Complaints

15.79%

While Axis Direct strives to provide quality customer service, some complaints still have been lodged.

Out of the 76 complaints received, 60 have been positively resolved, resulting in a 78.95% resolution rate.

Notably, 12% of the Axis direct complaints were deemed non-actionable, which signifies 15.79% of the total complaints.

Despite these complaints, Axis Direct has a history of being super reactive to people’s queries.


Axis Direct Charges

Axis Direct charges various fees to its clients for their trading activities.

  • The Axis Direct Account Opening Charges for a trading A/C are Rs. 650, which counts a one-time account opening fee of Rs. 250 and a one-time AMC fee of Rs. 400.
  • There are also brokerage charges, which start at 0.50% for equity delivery trades and range from 0.05% to 0.15% for intraday, futures, and options trades.
  • Other fees include transaction charges, GST, and SEBI turnover fees.
  • It is vital to note that while we don’t see Axis Direct hidden charges, clients should be aware of the fees linked with their trading activities.
  • Also, some fees may vary depending on the asset classes.

Axis Direct Account Opening Charges

Account Opening Charges

Free

Annual Maintenance Charges (AMC)

Rs.750 (Rs.350 for first year)

Axis Direct STT & CTT Charges

Equity Delivery

0.1% on buy & sell

Equity Intraday

0.025% on sell

Equity Future

0.0125% on sell

Equity Option

0.0625% on sell (on premium)

Commodity Future

0.01% on sell (Non-Agri)

Commodity Option

0.05% on sell

Currency Future

NA

Currency Option

NA

Axis Direct Stamp Duty Charges

Equity Delivery

0.015% on buy

Equity Intraday

0.003% on buy

Equity Future

0.002% on buy

Equity Option

0.003% on buy

Commodity Future

0.002% on buy

Commodity Option

0.003% on buy

Currency Future

NA

Currency Option

NA

Axis Direct Transaction Charges

Equity Delivery

0.00335% (NSE) & As per Stock (BSE)

Equity Intraday

0.00335% (NSE) & As per Stock (BSE)

Equity Future

0.002% (NSE & BSE)

Equity Option

0.053% (on premium)

Commodity Future

0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special)

Commodity Option

0.05% (Non Agri)

Currency Future

NA

Currency Option

NA

Axis Direct Pledge Charges

Pledge Creation Charges

Rs.50 per Request or 0.04% of Value (whichever is higher)

Pledge Invocation Charges

Rs.50 per Request or 0.04% of Value (whichever is higher)

Interest on Margin Trading

0.07% per day

Axis Direct Hidden Charges

SEBI Turnover Charges

Rs.10/ Crore (All Segment)

DP Charges

Rs.20 per Scrip only on Sell

GST

18% on (Brokerage + SEBI + Transaction charges)

Account Closure Charges

Nil

Reactivation Charges

Rs.100

Dematerialisation Charges

Rs.5 per certificate or Rs.50 per request (whichever is higher)

Call & Trade Charges

Rs.25 per Trade


Axis Direct Review – Conclusion

Axis Direct is a reliable and customer-oriented trading platform that offers its clients various services and support options.

Customers can easily access assistance when needed with free dedicated support, trading support, and multiple communication channels.

One of the reputed banking firms backs Axis Direct. Similarly, competitive pricing even wins the trust of folks.

Overall, Axis Direct Review can provide a great trading experience with competitive fees and customer support.


FAQs on Axis Direct

Check out various FAQs related to Axis Direct Review.

Is Axis Direct a safe broker?

Yes, Axis Direct is considered a safe broker and has been operational since 2011. Additionally, it is regulated by regulatory authorities to ensure client protection.

Is Axis Direct Good for Beginners?

Yes, Axis Direct is suitable for beginners due to its user-friendly platform and educational resources. Also, the broker has a vital customer support service that responds promptly to people’s queries.

How many active clients does Axis Direct have?

Axis Direct has a significant number of active clients. In other words, the broker caters to over 3.5 million clients.

Who is the founder of Axis Direct?

Axis Direct is a subsidiary of Axis Bank, and the bank itself was founded by Shikha Sharma. However, Mr. Pranav Haridasan is the CEO of the brand right now.

Does Axis Direct provide free delivery?

Axis Direct doesn’t offer free delivery to its clients. The broker levies 0.5% on the transaction value. In short, Axis Direct only provides free delivery.

What are intraday trading charges in Axis Direct?

Axis Direct charges a nominal fee for intraday trading. In other words, the broker charges a 0.05% intraday fee on the transaction value.

What are Axis Direct F&O Charges?

Axis Direct charges F&O (futures and options) trading fees, which depend on the transaction value and other factors.

In short, the broker charges 0.05% of the transaction value in equity futures and Rs. 10 per trade in equity options.

Does Axis Direct charge for commodity trading?

If you are willing to invest in commodities and futures, then Axis Direct could be the best option to start with.

In other words, the broker charges 0.05% of the transaction value for commodity futures and Rs 10 per trade for commodity options.

Does Axis Direct charge for currency trading?

Axis Direct Asset Collection doesn’t feature currencies. In case the broker introduces currency trading, we’ll share an update on that.

Does Axis Direct provide research?

Yes, Axis Direct provides research and analysis tools to help clients make the most of their expectations from the broker.

How do I contact Axis Direct Customer Care?

Clients can contact Axis Direct using Call Support at 1800-210-0808 or take advantage of email support at helpdesk@axisdirect.in.

How much is AMC in Axis Direct?

The annual maintenance charges (AMC) levied by Axis Direct on clients are Rs. 750 (Rs. 350 for the first year).

What are account opening fees in Axis Direct?

Account opening is free of charge. Anyone interested in tapping into the stock market with Axis Direct does not need to submit an account opening fee.

What are pledge creation charges in Axis Direct?

The pledge creation charges on the Axis Direct online broking platform are Rs. 50 per request or 0.04% of the value (whichever is higher).

How much are pledge invocation fees in Axis Direct?

Axis Direct Pledge Invocation Charges are Rs. 50 per request or 0.04% of the value (whichever is higher).

Does Axis Direct levy any interest on margin trade funding?

Of course, they do. Axis Direct levies interest on margin trading, which is 0.07% daily.

What are the DP charges in Axis Direct?

The DP charges in Axis Direct are Rs. 20 per Scrip only on Sell.

Does Axis Direct levy any account closure fees?

Luckily, Axis Direct doesn’t levy account closure fees. So when you are no longer interested in the Axis Direct broking service, you can leave.

What are account reactivation fees at Axis Direct?

In case you want to reactivate your closed account at Axis Direct, make sure you are ready to pay Rs 100 for account reaction charges.

What are call and trade charges in Axis Direct?

The call and trade charges in Axis Direct are Rs 25 per trade.


 

Customer ratings and reviews of Axis Direct

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