ICICI Direct vs Alice Blue – Compare Charges, Trading Features, Offers & more

Find a Comparison of ICICI Direct vs Alice Blue here. You can compare their brokerage, demat accounts, trading platforms, offers, products & services, support, complaints & more.

This comparison will help you decide which broker is best for you. So, let us go through a detailed comparison of ICICI Direct and Alice Blue.

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ICICI Direct vs Alice Blue – Company Overview

Company Overview ICICI Direct Alice Blue
Company Type Public Private
Headquarters Mumbai Bangalore
Founder Vjay Chandok Sidhavelayutham M
Establishment Year 1994 2006

Compare the Brokerage of ICICI Direct and Alice Blue

Brokerage ICICI Direct Alice Blue
Brokerage Plan Neo Plan Standard Plan
Subscription Charges Zero Zero
Equity Delivery 0.27% of Total Transaction Free
Equity Intraday Rs.20 per Trade Rs.15 per Trade or 0.05% (Whichever is Low)
Equity Future Free Rs.15 per Trade or 0.05% (whichever is low)
Equity Option Rs.20 per Trade Rs.15 per Trade
Commodity Future Rs.20 per Trade Rs.15 per Trade or 0.05% (whichever is low)
Commodity Option Rs.20 per Trade Rs.15 per Trade
Currency Future Rs.20 per Trade Rs.15 per Trade or 0.05% (whichever is low)
Currency Option Rs.20 per Trade Rs.15 per Trade

ICICI Direct vs Alice Blue – Trading Platforms

Trading Platforms ICICI Direct Alice Blue
Android App ICICI Direct Android App Link Alice Blue Android App Link
iOS App ICICI Direct iOS App Link Alice Blue iOS App Link
Web Trading Platform ICICI Direct Web Trading Link Alice Blue Web Trading Link
Trading Terminal Available Available
Algo Trading Platform Available Available
Foreign Stocks Trading Platform NA NA
Basket Trading Platform Available NA
Mutual Fund Investment Platform Available Available
Digital Gold Investment Platform Available NA
Bonds Investment Platform Available NA

Comparison of ICICI Direct and Alice Blue – Trading Features

Trading Features ICICI Direct Alice Blue
Wishlist Yes Yes
Real Time Updates Yes Yes
Portfolio Details Yes Yes
Online MF Buy Yes Yes
Research Reports Yes No
Global indices Yes No
Customised Recommendations Yes No
Stock tips Yes No
Interactive charts Yes Yes
Live market Yes Yes
Multi Profile Management No No
Robust & Secure Platform Yes Yes

Compare ICICI Direct vs Alice Blue Offers

Offers ICICI Direct Alice Blue
Free Account Opening Yes Yes
Free AMC No No
Free Brokerage Yes Yes, Limited
Flat Brokerage Yes, Limited Yes
Flexible Brokerage Plans Yes No
Happy Trading Hours Yes No
Free Delivery Trading No Yes
Free Intraday Trading No No
Free F&O Trading Yes No
Free Research Reports Yes No
Free Trading calls Yes No
Referral Offers Rs.500 per Client 20% + Rs.500 per new Client
Margin Funding / Pledging Yes Yes
Brokerage Cashback Yes No
Zero Brokerage for Loss Making Trades No No

ICICI Direct vs Alice Blue – Products Provided

Products Provided ICICI Direct Alice Blue
Equity Delivery Yes Yes
Equity Intraday Yes Yes
Equity Option Yes Yes
Equity Future Yes Yes
Commodity Option Yes Yes
Commodity Future Yes Yes
Currency Option Yes Yes
Currency Future Yes Yes
Foreign Stocks No No
Mutual Funds Yes Yes
Banking Yes No
Insurance Yes No
Corporate Bonds Yes No
Govt. Bonds Yes No
Digital Gold No No

ICICI Direct vs Alice Blue – Services Provided

Services Provided ICICI Direct Alice Blue
Demat Services Yes Yes
Trading Services Yes Yes
Intraday Services Yes Yes
F&O Services Yes Yes
IPO Services Yes Yes
3 in 1 Account Yes No
Stock Research Yes No
Stock Recommendations Yes No
Trading Institution Yes, iLearn Yes, ANT IQ
Share Pledging Yes Yes
PMS or PCG Yes No
NRI Services Yes No

Compare ICICI Direct and Alice Blue Advisory

Advisory ICICI Direct Alice Blue
Fundamental Reports Yes No
Research Reports Yes Yes, chargeable
Company Reports Yes No
Annual Reports Yes No
IPO Reports Yes No
Technical Reports Yes Yes, chargeable
Stock Tips Yes Yes, chargeable
Daily Top Stock Picks Yes Yes, chargeable
Daily Market Review Yes No
Monthly Review Yes No
Weekly Review Yes No
Relationship Manager Yes Yes, chargeable
Robo Advisory No Yes

Comparison of ICICI Direct and Alice Blue Exposure

Exposure ICICI Direct Alice Blue
Equity Delivery 1x 1x
Equity Intraday Upto 5x (Depends on Stocks) Upto 5x (Depends on Stocks)
Equity F&O Carry Forward 1x 1x
Equity F&O Intraday 1.3x 1.3x
Commodity F&O Carry Forward 1x 1x
Commodity F&O Intraday 1.3x 1.3x
Currency F&O 1x 1x

Compare Programs of ICICI Direct & Alice Blue

Programs ICICI Direct Alice Blue
Sub Broker Program Yes Yes, Limited
Partner Program Yes Yes
Referral Program Yes Yes

ICICI Direct vs Alice Blue – Ratings by Finec

Ratings ICICI Direct Alice Blue
Overall Rating 9.65 / 10 8.05 / 10
Customer Support 9.61 / 10 8.02 / 10
Technology 9.77 / 10 8.14 / 10
Charges 9.69 / 10 8.08 / 10
Products & Service 9.60 / 10 8.00 / 10
Experience 9.58 / 10 7.98 / 10

Compare Customer Support of ICICI Direct and Alice Blue

Customer Support ICICI Direct Alice Blue
Trading Support Available, Free Available, Chargeable
Dedicated Dealer Available, Free Available, Chargeable
Call Support 1860-123-1122 080-35215000, 080-45490850
Email Support helpdesk@icicidirect.com askus@aliceblueindia.com
Whatsapp Support NA NA
Website Support Website Link Website Link
Facebook Support Facebook Support Link Facebook Support Link
Twitter Support Twitter Support Link Twitter Support Link
Telegram Support Telegram Support Link Telegram Support Link
Branches / Offices Available NA

Comparison of ICICI Direct & Alice Blue Complaints

Complaints ICICI Direct Alice Blue
Total Complaints Lodged 402 77
Total Complaints Resolved 337 65
% of Resolved Complaints 83.83% 84.42%
Non Actionable Complaints 16 2
% of Non Actionable Complaints 3.98% 2.60%

Compare Demat Charges of ICICI Direct vs Alice Blue

Demat Charges ICICI Direct Alice Blue
Account Opening Charges Free Free
Annual Maintenance Charges (AMC) Rs.300 per Year Rs.400 per Year

ICICI Direct vs Alice Blue – Compare STT & CTT

STT & CTT ICICI Direct Alice Blue
Equity Delivery 0.1% on buy & sell 0.1% on buy & sell
Equity Intraday 0.025% on sell 0.025% on sell
Equity Future 0.0125% on sell 0.0125% on sell
Equity Option 0.0625% on sell (on premium) 0.0625% on sell (on premium)
Commodity Future 0.01% on sell (Non-Agri) 0.01% on sell (Non-Agri)
Commodity Option 0.05% on sell 0.05% on sell
Currency Future Nil Nil
Currency Option Nil Nil

Compare Stamp Duty of ICICI Direct and Alice Blue

Stamp Duty ICICI Direct Alice Blue
Equity Delivery 0.015% on buy 0.015% on buy
Equity Intraday 0.003% on buy 0.003% on buy
Equity Future 0.002% on buy 0.002% on buy
Equity Option 0.003% on buy 0.003% on buy
Commodity Future 0.002% on buy 0.002% on buy
Commodity Option 0.003% on buy 0.003% on buy
Currency Future 0.0001% on buy 0.0001% on buy
Currency Option 0.0001% on buy 0.0001% on buy

ICICI Direct vs Alice Blue – Transaction Charges

Transaction Charges ICICI Direct Alice Blue
Equity Delivery 0.00325% (NSE) & As per Stock (BSE) 0.00325% (NSE) 0.00375% (BSE)
Equity Intraday 0.00325% (NSE) & As per Stock (BSE) 0.00325% (NSE) 0.00375% (BSE)
Equity Future 0.0019% (NSE & BSE) 0.0019% (NSE & BSE)
Equity Option 0.053% (on premium) 0.05% (on premium)
Commodity Future 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) 0.0026% (Non-Agri)
Commodity Option 0.05% (Non Agri) 0.05% (Non Agri)
Currency Future 0.0009% (NSE) & 0.00022% (BSE) 0.0009% (NSE)
Currency Option 0.035% (NSE) & 0.001% (BSE) 0.035% (NSE)

Compare Pledge Charges of ICICI Direct & Alice Blue

Pledge Charges ICICI Direct Alice Blue
Pledge Creation Charges 0.02% of Value Rs.15 per Request
Pledge Invocation Charges 0.02% of Value Rs.15 per Request
Interest on Margin Trading 0.07% per day 0.96% per Day

Comparison of ICICI Direct and Alice Blue – Hidden Charge

Hidden Charge ICICI Direct Alice Blue
SEBI Turnover Charges Rs.10/ Crore (All Segment) Rs.10/ Crore (All Segment)
DP Charges Rs.13.5 per Scrip only on Sell Rs.15 per Scrip on Sell
GST 18% on (Brokerage + SEBI + Transaction charges) 18% on (Brokerage + SEBI + Transaction charges)
Account Closure Charges Free Nil
Reactivation Charges Free Nil
Dematerialisation Charges Rs.50 per Certificate Rs.25 per Certificate
Call & Trade Charges Free – 1st 20 Calls per Month Rs.50 per Trade

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