Operating since 2006, Alice Blue Mutual Fund Distributor is a renowned name in the industry.

The company offers all possible support and investment platforms to the distributors so that they can start working from the first day. Any distributor can earn a 0.75% to 1.5% commission on the total investment.

In this article, we will try to know everything about Alice Blue Mutual fund seller, ranging from its offerings, profits, SWOT analysis, support, etc.

Type of Distributorship Sub Broker
Total Distribution Network 1900+
Total Investment Zero – Rs.25,000
Distributors Commission 0.75% to 1.5% of AUM
Avg. Monthly Profit Rs.66,190
Breakeven Time 1 – 2 months
Payout Time 30 Days

Alice Blue Mutual Fund Distributor - Company Overview


Mutual Fund Distributor

Organization Type


Head Office



Sidhavelayutham M

Founded In (year)


Distributorship Tenure


Why become an Alice Blue Mutual Fund Distributor?

To be an Alice Blue Mutual Fund Advisor is a great choice, let’s know its advantages:

  • Alice Blue has more than 1900 distributors working with them.
  • There is no one-time charge by the broker from the distributors.
  • The distributors do not need to wait for a long time. As the breakeven time with the Alice Blue is a month or two.
  • After putting up your hard work and investing your client’s money, you can immediately pay your due commissions.
  • The payout time with Alice Blue is just 30 days.
  • Once you start working with Alice Blue, you have lifetime validity for distributorship with them.

Alice Blue Mutual Fund Seller Commission

Revenue Sharing

0.75% to 1.5% of AUM

Per Client Acquisition


Alice Blue distributor commissions are usually between .75% and 1.5% of the total investment made by the distributor.

For example, if you have brought an investment of INR 1,00,000, you can earn between INR 750 to 1500.

It is an excellent way of earning an income, and you can also make money by bringing new clients to the mutual fund seller.

Alice Blue allows the distributors to earn for acquiring every client. They offer INR 250 for every client brought by them.

Alice Blue Mutual Fund Advisor Cost or Investment

Distributorship Fees (One Time)


Office Expenses (Monthly)

Zero - Rs.25,000

The cost for Mutual fund advisors is usually divided into two parts: one is one-time fees, and the other one is regular office expenses.

Most Mutual fund houses charge a one-time payment through the new joiners. But if you are coming to Alice Blue mutual fund, you do not need to worry about the one-time fees as the company doesn’t charge anything.

The other fixed office expenses can go upto INR 25,000 for every month. Alice Blue Mutual Fund Distributor Cost is comprised of only office expenses.

Alice Blue Mutual Fund Distributorship – Expected Profits & Income

The table below shows expected profits, AUMs & Income that you can make, if you become Alice Blue MF Advisor.

Active Lumpsum Clients 20
Avg. AUM per Client – Lumpsum (Rs.) 86,000
Total AUM – Lumpsum (Rs.) 17,20,000
Active SIP Clients 715
Avg. AUM per Client – SIP (Rs.) 8,600
Total AUM – SIP (Rs.) 61,49,000
Total AUM (Rs.) 78,69,000
Distributor’s Share (Rs.) (1% of AUM) 78,690
New Client Acquisition 50
Client Acquisition Income (Rs.) 12,500
Total Distributors Income 91,190
Total Expenses 25,000
Distributor’s Net Profit 66,190
Net Profit Margin 72.58%

Imagine you have 20 clients, each invested INR 86000 as the lumpsum amount. The total amount you will have is INR 17,20,000.

Your active SIP clients are 712, each investing about 8600 INR monthly. So, the total amount you will have from SIPs is INR 61,49,000.

The total amount of AUM you will have is INR 78,69,000. As you earn a 1% commission with Alice Blue, your income from them will be INR 78,690.

Now, coming to the new client acquisition, suppose you have signed up 50 new clients, then the amount earned by you is INR 12,500.

Your total income is INR 91,190, and now you need to deduct 25,000 INR from the payment to know your net profit, which is INR 66,190, coming to 72.58%.

Alice Blue Mutual Fund Agent Offers

Commission above 1%


Zero Investment


Free Advisory


Direct Mutual Fund


The Alice Blue Mutual Fund Agent Offers some unique options under their umbrella. Any distributor contacting the company can join them without paying any fees.

The commission charges offered by them are over 1%. They do not offer free advisory and direct mutual fund investments on their platforms.

Starting your career in the mutual fund industry with zero upfront payment will help you gain the proper exposure and start earning from the first day.

Alice Blue Mutual Fund Distributorship SWOT Analysis

Here is the detailed SWOT analysis for Alice Blue Mutual Fund Distributor.


  • The company has a vast network of 1900+ distributors, which means they are well-connected in many locations.
  • The company doesn’t charge any one-time fees, which makes it an excellent opportunity for people trying hard to make their career in the finance industry to give it a try.
  • Apart from the regular commission, the company also pays the distributor for new client acquisition, an excellent opportunity to earn extra money.
  • Once you have enrolled with the Alice Blue Mutual fund, the distributor tenure provided by the company is a lifetime. There are no renewals, no AMC, and you do not need to share any commission with anyone.
  • The company provided necessary advisory support to the distributors, which is an excellent way of connecting with them and solving their queries.


  • The company doesn’t offer direct mutual fund investment.
  • Also, the RM support is not provided, which is sometimes very important to have one conversation.
  • Webinar support is essential to trigger people to expand their business.


  • Alice Blue should extend marketing support to the distributors so that more people join them.
  • Adding new product portfolios to attract more distributors and clientele.
  • Tap into the undiscovered market and create awareness about the Alice Blue mutual fund to help people know about the company.


  • Many mutual fund houses have been operating well for many decades. People have a lot of trust in them.
  • Introducing new technology tools like webinars is essential to connect with the current generation.
  • Unstabilized stock markets have an impact on mutual fund investments, too.

Alice Blue Mutual Fund Distributor Support

ARN Generation Support


Acquisition Support

Yes, Limited

Products Training




Advisory Support


RM Support


Backoffice Support


Marketing Support

Yes, Limited

Alice Blue distributor support is provided to familiarise the new agent with the new setup. Here are its particulars:

  • Alice Blue does provide ARN Generation support and product training to help new joiners know their products.
  • The company doesn’t provide RM support. If you need it, then you need to pay for it.
  • Also, the company provides its distributors with full-fledged advisory and back-office support.
  • Although marketing support is also provided, it is limited.

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Alice Blue MF Distributor Office Requirement

Area in Sq. Ft.

150 - 200 Sq. Ft. (Optional)

No. of Employees

Atleast 1 (Optional)

Dealer Terminal


Mobile or Telephones


Call Recording


Laptops or Computers






Managers Cabin


The Alice Blue MF Distributor provides guidelines to open your office and work with them. Here are some of the requirements that an agent should take care of:

  • Try finding a workplace; the area should be 150-200 sq ft. If you have a place in the commercial setup, it will be great for the clients to reach out.
  • You should have at least one employee to work with you.
  • Mobiles, dealer terminals and laptops are mandatory requirements for your office.
  • Having a CCTV camera installed, call recording, and reception in your office is optional. But if you have, it will feel great.

Alice Blue Mutual Fund Seller Dashboard Link

Web Platform

Alice Blue Mutual Fund Advisor Dashboard link is provided to the new agent on their confirmation. The dashboard link will allow them to access the dashboard by inserting the login details.

This dashboard has all the options and tabs required by a beginner and experienced mutual fund agent to operate daily.

The individual will get all the desired details on the platform to initiate their work, especially in the initial days.

The Alice Blue back office will help you with everything; reach out if you face any issues.

Alice Blue Agent Login

The login details are generated after the confirmation email. The Alice Blue Mutual Fund advisor login details are essential and private from anyone around.

The login details will help you reach out to the dashboard, where you can look at daily insights, company product information and the commission earned by you.

The individuals can operate their dashboard from any location with the help of the franchisee code provided to them.

Alice Blue Mutual Fund Advisor Backoffice Platform - Features

Lead Addition Link


Manual Lead Addition


Lead Stage Info


Lead Info Backend Change


Lead Deletion


Leads Report


Clients Payment Report


Clients Activation Report


Clients Portfolio Report


Auto Debit Request - SIP


Monthly Payout Report


Alice Blue MF Seller Review or Ratings by Finec.in

Overall Rating

7.87 / 10


7.83 / 10


7.95 / 10


7.90 / 10


7.82 / 10


7.79 / 10

Alice Blue MF Advisor - Products Offered

SIP Mutual Fund


Lumpsum Mutual Fund


Direct Mutual Fund












IPOs / FPOs / NCDs








Alice Blue Mutual Fund Distributor - Investment Platforms Offered

Mobile Investment App


Web Investment Platform


Desktop Investment Terminal


Algo Trading Platform


Robo Advisory Platform


Thematic Investment Platform


ETF Platform


Backoffice Platfrom


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How to Become a Alice Blue Mutual Fund Agent? - Eligibility Criteria


21+ Years & above



Academic Qualification


NISM Certificate

Yes, Mandatory

ARN Generation


To become an Alice Blue Mutual fund distributor, you must fulfil the company’s eligibility criteria.

Here are the pointers:

  • The individuals aspiring to be a mutual fund agent should have passed their graduation.
  • The age bracket is 21+.
  • NISM pass certificate is compulsory.

If the above three requirements are fulfilled, you can tap on the tab at the bottom of the page named “Become a distributor.”

A form will open on clicking and provide all your details to start through. You will receive a call from the Alice Blue Mutual Fund executive to guide you through the procedure.

A confirmation email is sent after submitting the documents and providing the details.

Alice Blue MF Distributor - Documents Required

Distributorship Agreement


Identity Proof - Aadhaar


Address Proof - Aadhaar / Rental Agreement




Passport Size Photo


Bank Account Details


Bank Cancelled Cheque


Alice Blue Mutual Fund: Conclusion

Alice Blue is one of the Mutual fund distributors in the industry. They have been in the industry for over a decade and built a robust network of distributors for more than 1900.

With the Alice Blue MF Distributor, one ready to start a career in the finance industry can start working without paying any up-front fees.

Just the day-to-day expenses of the office will be applied. Within a month or two, you can reach out to the breakeven.

With your hard work and the company’s back-end support, you can earn INR 66,190 monthly. If you are into sales and marketing and are passionate about making your career in the finance industry, You can start today with the Alice Blue Mutual fund.

FAQs on Alice Blue Mutual Fund Distributor

Here is the list of FAQs related to Alice Blue Mutual Fund Distributorship.

How many distributors does Alice Blue Mutual Fund have?

Currently, the number of distributors working with Alice Blue is over 1900.

Is Alice Blue Mutual Fund Agency Safe?

Yes, it is safe to invest with Alice Blue. But before investing, do reach through the mutual fund guidelines.

What is the Alice Blue Mutual Fund Commission?

The distributor working through Alice Blue earns .75% to 1.5% of the AUM. The fixed client acquisition charges for Alice Blue are 250 INR.

How much are Alice Blue Mutual Fund Distributorship Fees?

There are no one-time fees for joining the Alice Blue mutual fund. The fixed office expenses for Alice Blue can range upto 25,000 INR.

Does Alice Blue provide ARN Generation Support?

Yes, Alice Blue offers ARN Generation support.

Is Alice Blue a Stock Broker?

Yes, Alice Blue is a discount stock broker.

Is Alice Blue an AMC?

No, Alice Blue is not an asset management company.

Who is the founder of Alice Blue Mutual Fund?

Sidhavelayutham M founded Alice Blue mutual fund, which started the company in 2006.

Is Alice Blue Mutual Fund registered with SEBI?

To work as a Mutual Fund distributor, the organization must be registered with SEBI in India.

Alice Blue mutual fund is registered with SEBI.

Does the Alice Blue Distributor provide Direct MF Investment?

No, Alice Blue Mutual Fund distributors do not offer direct MF investments.


Customer ratings and reviews of Alice Blue MF Distributor

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