DSAs are individuals who work for financial institutions like banks or NBFCs. The primary duty of a Direct Selling Agent is to identify potential loan borrowers and connect them with the lenders.
Moreover, they earn commission from both parties for this. That said, choosing the Best DSA Franchise in India is a challenging task for many individuals.
However, this blog will help you understand the top-performing franchises.
Besides, you will also know how to choose the right franchise for your goals and the pros and cons of each of the franchises.
So, without further ado, check out the Top Loan DSA Franchise in India.
Best DSA Program in India – List of Top 10 Loan Partner Programs
| Si. No. | DSA Franchise |
| 1 | Indian Bank DSA |
| 2 | HDFC Bank DSA |
| 3 | Union Bank of India DSA |
| 4 | Jio Finance DSA |
| 5 | Bajaj Finserv DSA |
| 6 | Paisabazaar DSA |
| 7 | SBI DSA |
| 8 | Mahindra Finance DSA |
| 9 | Muthoot Finance DSA |
| 10 | PNB DSA |
These are the Top DSA franchises in India that we have rounded off based on diverse criteria. Moreover, the requirements included high commission, low investment, expected profits, network, etc.
Each franchise is unique in its own way. For example, one franchise offers DSAs the opportunity to start as a loan agent with low investment, while another offers higher profits.
Similarly, as a Loan Agent Business Provider, the DSA can join the largest network of DSAs. Furthermore, some financial institutions extend outstanding support to the loan agents.
Also, there is a chance to earn high commissions with most top DSA franchises.
Compare the Top 10 Loan Franchise Businesses in India
| Brand | No. of DSA | Investment | Commission | Exp. Profits |
| Indian Bank | 500+ DSA | Rs.26000 – Rs.46000 (Optional) | 0.25% – 2.6% of Loan value | Rs.37200 approx |
| HDFC Bank | 1000+ DSA | Rs.26000 – Rs.61000 (Optional) | 0.2% – 2.5% of Loan value | Rs.61500 approx |
| Union Bank of India | 250+ DSA | Rs.31000 – Rs.51000 (Optional) | 0.25% – 2.3% of Loan value | Rs.39400 approx |
| Jio Finance | 800+ DSA | Rs.28000 – Rs.58000 (Optional) | 0.4% – 2.75% of Loan value | Rs.58000 approx |
| Bajaj Finserv | 1000+ DSA | Rs.33000 – Rs.53000 (Optional) | 0.3% – 2.75% of Loan value | Rs.65000 approx |
| Paisabazaar | 800+ DSA | Rs.33000 – Rs.58000 (Optional) | 0.3% – 2% of Loan value | Rs.43000 approx |
| SBI | 1000+ DSA | Rs.41000 – Rs.61000 (Optional) | 0.2% – 2.25% of Loan value | Rs.49500 approx |
| Mahindra Finance | 650+ DSA | Rs.28000 – Rs.63000 (Optional) | 0.4% – 2.75% of Loan value | Rs.31950 approx |
| Muthoot Finance | 600+ DSA | Rs.38000 – Rs.58000 (Optional) | 0.5% – 2.9% of Loan value | Rs.36700 approx |
| PNB | 1000+ DSA | Rs.36000 – Rs.61000 (Optional) | 0.2% – 2.25% of Loan value | Rs.46500 approx |
In the current financial landscape, the loan franchise business has reached great heights. It is also grabbing the attention of a vast number of business enthusiasts.
As we said earlier, each loan franchise business is different from one another, whether in terms of initial investment, commission, network, or profits.
First, the initial franchise cost is very minimal for Indian Bank, at Rs.26,000–Rs.46,000. Also, for lead generation, the franchises share a percentage-based commission with the DSAs.
In addition, Muthoot Finance offers a high commission of up to 0.5% – 2.9% of the loan value. This is also one reason it ranked among the Top 10 Loan Franchise Businesses.
In addition, almost all these franchise businesses offer a wide range of loan products.
Also, well-established NBFCs like Bajaj Finserv lead by providing the highest profits, up to approx. Rs. 65000.
Other popular factors include training, support, brand reputation, compliance, etc., all of which these franchise businesses handle well.
Best DSA Program with High Commission
| Brand | Commission |
| Muthoot Finance | 0.5% – 2.9% of Loan value |
| Jio Finance | 0.4% – 2.75% of Loan value |
| Bajaj Finserv | 0.3% – 2.75% of Loan value |
| Mahindra Finance | 0.4% – 2.75% of Loan value |
| Indian Bank | 0.25% – 2.6% of Loan value |
| HDFC Bank | 0.2% – 2.5% of Loan value |
| Union Bank of India | 0.25% – 2.3% of Loan value |
| SBI | 0.2% – 2.25% of Loan value |
| PNB | 0.2% – 2.25% of Loan value |
| Paisabazaar | 0.3% – 2% of Loan value |
For any loan agent, securing a high commission is the top priority. Moreover, our list includes both top players and startups that offer high commissions to DSAs.
Also, these commissions are based on both performance and the percentage of the loan amount. Furthermore, the Best DSA Franchise with High Commission is Muthoot Finance, offering a commission of 0.5% to 2.9% of the loan value.
Another NBFC that offers high commission to attract loan agents is Jio Finance. It also provides around 0.4% to 2.75% of the loan value to DSAs.
Third on our list is Bajaj Finserv, which is also a fintech company. Also, it offers 0.3% to 2.75% of the loan value as a commission to its loan agents.
Check out the table below to better understand the commission range for DSA franchises.
Related Articles
Best Loan DSA in India with Low Investment
| Brand | Investment |
| Indian Bank | Rs.26000 – Rs.46000 (Optional) |
| HDFC Bank | Rs.26000 – Rs.61000 (Optional) |
| Jio Finance | Rs.28000 – Rs.58000 (Optional) |
| Mahindra Finance | Rs.28000 – Rs.63000 (Optional) |
| Union Bank of India | Rs.31000 – Rs.51000 (Optional) |
| Bajaj Finserv | Rs.33000 – Rs.53000 (Optional) |
| Paisabazaar | Rs.33000 – Rs.58000 (Optional) |
| PNB | Rs.36000 – Rs.61000 (Optional) |
| Muthoot Finance | Rs.38000 – Rs.58000 (Optional) |
| SBI | Rs.41000 – Rs.61000 (Optional) |
For young entrepreneurs who like to start a franchise business, the biggest hurdle is investment. So, they look for a franchise that has low initial costs.
If you are searching for the Best Loan Franchise Business at a Low Cost, you are in the right section.
Moreover, Indian Bank offers a strong opportunity for entrepreneurs by offering its DSA franchise at as low as Rs.26,000 to Rs.46,000.
The second financial institution to follow the same low-investment approach is HDFC Bank. The bank is also known for offering competitive returns and having a vast network.
Moreover, this low-investment approach is another feather in the cap for the bank and the DSAs that partner with it.
Third place goes to Jio Finance, with an initial cost of Rs.28,000–Rs.58,000.
Best DSA Franchise with High Expected Profits
| Brand | Expected Profits |
| Bajaj Finserv | Rs.65000 approx |
| HDFC Bank | Rs.61500 approx |
| Jio Finance | Rs.58000 approx |
| SBI | Rs.49500 approx |
| PNB | Rs.46500 approx |
| Paisabazaar | Rs.43000 approx |
| Union Bank of India | Rs.39400 approx |
| Indian Bank | Rs.37200 approx |
| Muthoot Finance | Rs.36700 approx |
| Mahindra Finance | Rs.31950 approx |
Decent profits not only attract the loan agents but also encourage them to do their best. Also, good profits mean that the business is growing in the right direction.
Moreover, with high profits, the DSA can expand the company even more. According to our research, the Best Direct Selling Agent with High Profits is Bajaj Finserv.
Also, by joining as a DSA with Bajaj Finserv, the loan agent can earn up to approximately Rs.65,000. Second on our list for higher profits is HDFC Bank.
In addition, by tying up with this financial institution as a DSA, the agent can earn up to approx. Rs. 61,500.
Another top financial institution for high profits is Jio Finance, with earnings of approximately Rs.58,000.
Top Loan Partner Program with Large Network
| Brand | DSA Network |
| HDFC Bank | 1000+ DSA |
| Bajaj Finserv | 1000+ DSA |
| SBI | 1000+ DSA |
| PNB | 1000+ DSA |
| Jio Finance | 800+ DSA |
| Paisabazaar | 800+ DSA |
| Mahindra Finance | 650+ DSA |
| Muthoot Finance | 600+ DSA |
| Indian Bank | 500+ DSA |
| Union Bank of India | 250+ DSA |
An extensive network means the financial institution has broad reach. It also means it serves more customers through more DSAs.
Additionally, the business opportunities for DSAs are high with such institutions. So, if you are looking for the Top Loan Agent Platform in India, this section will introduce you to it.
Moreover, the first DSA franchise with an extensive network is HDFC Bank. Besides, it has over 1000+ DSAs serving within it.
Second on our list is Bajaj Finserv, with over 1000 DSAs. Similarly, SBI ranks third, with 1000+ DSAs.
Here, the extensive DSA network gives loan agents a significant advantage.
Moreover, there is a high chance these franchises will expand, creating opportunities for more loan agents to join the business.
Top Loan Agent Program with Amazing Support
Without proper franchise support, a franchisee cannot move forward. Especially for a new loan agent, support from the institution is mandatory.
Also, while a few loan agent programs offer outstanding support, few are comparable. In this section, let’s look at the Top DSA Partner Programs with fantastic support.
Based on our findings, Indian Bank leads the list, offering excellent support to its loan agents. Second is HDFC Bank, followed by Union Bank of India, Jio Finance, and Bajaj Finance.
This support comes in the form of training, dedicated RMs, 24/7 customer support, marketing assistance, digital adaptation, timely commission payments, etc.
Furthermore, these top brands offer exclusive support to their DSAs in all these areas.
Now, let’s discuss the Top 10 DSA Franchises in India in detail.
Indian Bank DSA
Indian Bank is a highly recognised bank in the country.
Besides being a top financial institution, the bank also offers an exceptional loan agent program to its DSAs.
Also, with over 1000+ DSAs, it is the Best DSA Franchise in India.
Pros of Indian Bank DSA
- First and foremost, Indian Bank offers both corporate and individual DSA services to loan agents.
- It also has the lowest initial cost, around Rs. 26000 – Rs. 46000.
- Moreover, the bank offers a free CIBIL check, allowing loan agents to assess customers’ creditworthiness instantly.
- When it comes to partner support, Indian Bank offers dedicated RM support, service training, product training, offers, etc.
- Lastly, from home loans, gold, education, personal, and business loans, DSAs have access to a diverse range of loan products.
Cons of the Indian Bank DSA
- Indian Bank does not support a backoffice platform.
- Also, it is yet to introduce a dashboard or a web platform for its DSAs.
- Furthermore, Indian Bank offers relatively low profits and commissions.
HDFC Bank DSA
HDFC is the second-best loan franchise in India with an extensive network of 1000+ loan agents operating within it.
Moreover, it has both corporate and individual business models for its franchisees.
Furthermore, it offers a decent commission to its agents.
Also, its initial investment is pretty low compared to its peers.
Pros of HDFC Bank DSA
- To begin with, as an HDFC Bank DSA, the agent can earn profits of up to Rs. 61,500.
- When it comes to support, the bank offers dedicated RM support, service & product training. Also, it provides acquisition support.
- Moreover, the bank has a dashboard link for its loan agents. Also, it allows them to access and manage all their client data.
- Furthermore, it also lends its back-office support through lead addition, lead deletion, commission mapping, etc.
- Lastly, the breakeven time is very short: 3 months.
Cons of HDFC Bank DSA
- As a prominent bank, the expected profits for a DSA working with it are not on par.
- Also, as an HDFC Bank DSA, the individual can only earn a commission of 2% to 2.5% of the loan value on a business loan, which is pretty low.
- Furthermore, the individual must submit many documents to become an HDFC Bank loan partner.
Union Bank of India DSA
Many popular banks merged to form Union Bank.
Besides offering banking services, the financial institution also has a firm footing in DSA services.
Moreover, with an investment of just Rs. 31,000 to Rs. 51,000, it is one of the best DSAs in India.
Pros of Union Bank of India DSA
- Firstly, Union Bank is a public sector bank, and so its reputation is relatively high.
- Secondly, as it is a merger of multiple banks, the products and services it offers are wide.
- Thirdly, compared to NBFCs, where policy risks are high, Union Bank offers greater stability.
- Also, Union Bank’s commissions and payouts are timely.
- Lastly, simple eligibility criteria make it easy to become a Union Bank DSA.
Cons of Union Bank of India DSA
- The bank does not provide back-office support to its DSAs.
- Also, the net profit a DSA can make through the bank is very minimal: Rs. 39,400.
- Moreover, there is no web platform for the loan agents to manage their clients.
Jio Finance DSA
Jio Finance DSA is a new player in the industry; however, it emerged as one of the top loan DSAs in India.
In a short period, it rose to popularity with its varied product portfolio.
Moreover, it currently has a network of over 800 loan agents.
Pros of Jio Finance DSA
- Jio Finance DSAs can earn a handsome commission of 0.4% to 2.75% of the loan value.
- Also, with Jio Finance, the DSAs can start the business with a minimal amount of Rs.28,000 to Rs.58,000.
- Moreover, the loan agents can earn profits of approximately Rs.58,000, which is quite impressive.
- In addition, Jio Finance supports loan partners with training, acquisition, webinars, marketing support, etc.
- Furthermore, Jio Finance provides instant loan approvals, which is a boon for its DSAs.
Cons of Jio Finance DSA
- Jio Finance does not have proper back-office support for its agents.
- Also, compared to its peers, the product range is limited.
- Furthermore, the competition to become a part of Jio Finance DSA is relatively high.
Bajaj Finserv DSA
Bajaj Finserv is yet another Top Loan Agent Program in India with a wide range of financial products, attractive commission rates, and a strong brand reputation.
It is also an NBFC that helps aspiring loan agents meet their business goals by offering exceptional features with a low initial investment.
Pros of Bajaj Finserv DSA
- Bajaj Finserv allows its DSAs to make rewarding commissions. For example, they earn approximately Rs. 65,000.
- Also, it has a widespread DSA network with over 1000 loan agents.
- Moreover, loan agents offer free CIBIL checks, instant loan approval, and an advance salary loan.
- Furthermore, for loan partner support, Bajaj Finserv provides relationship manager support, service training, product training, webinars, etc.
- In addition, agents can access all their dashboards through a dedicated web platform.
Cons of Bajaj Finserv DSA
- With populated DSAs, it is challenging to generate leads and make repeated business.
- Also, the initial investment cost to become a DSA is between Rs.33,000 and Rs.53,000.
- Furthermore, the high cross-selling of products can negatively impact the business.
Paisabazaar DSA
Paisabazaar is a digital financial marketplace with lakhs of trusted customers from across the country.
In addition to being a Top 10 DSA Program in India, the platform also offers a DSA partner program that has already attracted 800+ DSAs.
Also, as a Paisabazaar DSA, the individual must identify the potential borrowers and help them with documentation and loan approval.
Pros of Paisabazaar DSA
- Despite being a private financial institution, Paisabazaar offers top-class services to its customers through DSAs.
- Regarding support, the company provides exclusive support to its DSAs in various ways, with acquisition support being the top priority.
- Moreover, it helps the DSAs to promote their business under the brand name through marketing support.
- Also, except for business and credit card interest, the institution offers all other loan products.
- Furthermore, with good product knowledge and a high CIBIL score, an individual can start their DSA journey with Paisabazaar.
Cons of Paisabazaar DSA
- Firstly, the program offers no business loan commission or credit card commission to its loan partners.
- However, Paisabazaar’s profits are significantly lower than those of other loan giants.
- Also, commissions are very low, ranging from 0.3% to 2% of the loan value.
SBI DSA
State Bank of India is a highly reputed bank in the country.
Similar to some of the top loan partners, SBI also has 1000+ DSAs working for it.
Moreover, SBI’s DSA program has attracted many aspiring loan partners who joined the bank to provide loan services to potential clients.
Pros of SBI DSA
- SBI is the Top Loan Partner Program in India, through which loan agents can earn up to Rs. 49,500 in profits.
- Also, the positive reputation it has built helps DSAs onboard new customers efficiently.
- Moreover, as an SBI DSA, the individual can offer all types of loan products to their customers, like home loans, gold loans, education loans, personal loans, business loans, etc.
- Furthermore, the DSA will have access to the web platform where they can manage leads, track application statuses, submit documents, and perform other related tasks.
- Lastly, the individuals can work on their terms without any flexibility issues.
Cons of SBI DSA
- The initial investment to start the journey as a DSA partner with SBI is Rs. 41,000 to Rs. 61,000, which is high for young entrepreneurs.
- Also, though SBI is an established brand, the commission it offers does not match its name. Moreover, it only provides 0.2% to 2.25% of the loan value as commission to its DSAs.
- Furthermore, the bank does not provide back-office support or webinars.
Mahindra Finance DSA
Mahindra Finance DSA was also added to our list as the Best DSA Franchise Business.
It also secured the 8th spot on our list with its high commission, low investment, and decent DSA network.
By joining the reputed NBFC Mahindra Finance, individuals can grow their income and gain industry knowledge.
Pros of Mahindra Finance DSA
- The financial institution offers attractive commissions for successful loan disbursements.
- It also provides ongoing support to the DSA through a relationship manager, service training, product training, acquisition support, webinars, etc.
- Also, with its trusted name, it is easy to win the trust of new customers.
- Furthermore, as a DSA, the agent can earn a lucrative commission of up to 0.4% to 2.75% of the loan value.
Cons of Mahindra Finance DSA
- First, Mahindra Finance has no credit card commission for its DSAs, which may be disappointing for agents.
- Also, it won’t provide an advance salary loan to its agents under any circumstances.
- Furthermore, the product range is very limited to only home, automobile, personal, business, etc.
Muthoot Finance DSA
Muthoot Finance is a popular NBFC in the loan agent industry.
Moreover, it is easy to become a DSA with a financial institution, and it does not require office space.
Also, individuals looking to earn a decent income as a DSA can join this Top 10 Loan DSA Platform.
Pros of Muthoot Finance DSA
- First, Muthoot Finance offers the highest commission in the finance industry, from 0.5% to 2.9% of the loan value.
- Secondly, despite being an NBFC, it has a vast network of around 600 DSAs.
- Third, DSAs do not need business experience to become loan agents with Muthoot Finance.
- For support, it offers DSAs service training and product training. Besides, it offers acquisition support.
- Lastly, except for credit cards, the institution offers all kinds of popular loans to its clients.
Cons of Muthoot Finance
- Muthoot Finance may not be the right choice for those looking for a low initial investment.
- Also, the expected profits are very low for agents, which account for Rs.36,700.
- No referral bonus is offered on credit cards. Also, no advance salary loan is entertained.
PNB DSA
Punjab National Bank (PNB) frequently sources loan agents to expand its reach in the loans category.
It also invites online registrations from individuals seeking to build a successful career in the DSA industry.
Moreover, PNB is one of the Top 10 DSA Franchises in India with the highest number of DSAs working for it.
Pros of PNB DSA
- Initially, DSAs looking to join a franchise that offers high profits can count on PNB, which offers Rs.46,500.
- In addition, the breakeven time is only 3 months, and the institution swears by it.
- Moreover, it has both corporate and individual DSA models.
- Also, with its industry reputation, it is easy for DSAs to attract new clients.
- Lastly, the DSAs can earn a bonus of Rs.500 to Rs.1,500 even through issuing credit cards.
Cons of PNB DSA
- First and foremost, the commission is low at PNB, which is set at 0.3% to 2% of the loan value.
- Also, individuals looking for a low-investment franchise may not prefer PNB as its initial investment is high.
- Furthermore, the loan agents will not get back-office support, webinars, etc.
Best DSA Partner Program in India – Conclusion
A loan DSA is a budding profession and has the potential to become a leading career option in the financial sector.
In addition, with high commissions and profits and low investment requirements, this franchise model is attractive for aspiring loan agents.
Also, from our list, choose the Best Loan DSA Franchise in India based on your business goals, like profits, commissions, network reach, etc.
Besides, DSAs are in high demand, as they act as mediators to onboard potential clients.
If you want to diversify income streams, many DSAs also cross-sell insurance — worth comparing alongside a pure lending franchise.
FAQs on Best DSA Franchise in India
Check out the frequently asked questions to clear your doubts on the Top 10 Loan Franchises in India.
Who is the best Direct Selling Agent (DSA) business provider in India?
Indian Bank is the best direct selling agent business provider in India among all other financial institutions.
What is the average income potential of a Loan DSA agent?
As a loan DSA, the income is purely based on performance. However, the agents can make up to 2 lakhs.
What are the eligibility criteria to become a DSA in India?
The loan partner must be an Indian citizen and at least 25 years old. However, the individual must have a good credit score. Strong knowledge of finance and loans is also a plus.
How much initial investment is required to start a Loan DSA business?
The minimum initial investment required to start a loan DSA business is Rs. 26,000 to Rs. 46,000. However, it varies from person to person.
Is an office space necessary to run a Loan franchise business?
Not really. Most of the DSA franchises do not have a mandatory office space requirement. So, the DSA can operate the business even without an office space.
Do I need to clear any certification or exam to become a Loan DSA agent?
No. There is no certification or exam to clear to become a loan DSA agent. Moreover, the individual must satisfy the eligibility criteria to become a loan agent.
Is becoming a DSA a profitable business opportunity in India?
Absolutely. Becoming a DSA is a profitable business opportunity in India due to the massive demand for loans. Also, it is expected to increase further in the coming years.
Which DSA loan partner program offers the highest commission rates?
Muthoot Finance offers the highest commission rates among DSA loan partner programs. Moreover, it provides 0.5% to 2.9% of the loan value.
Can NRIs (Non-Resident Indians) start a DSA business in India?
No, NRIs are not eligible to start a DSA business in India. Also, the eligibility criteria themselves say that only Indian citizens are eligible for the role.
Do DSA companies provide an online dashboard for their loan agents?
Yes, most companies provide an online dashboard for their loan agents, except for a few.