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Choosing which broker to partner with as an Authorized Person — still widely called a “sub-broker” — is a genuinely different decision from choosing a broker to invest through yourself.

You’re not evaluating an app or a brokerage rate as a customer; you’re evaluating a business partnership, where revenue-sharing terms, support infrastructure, and contract flexibility directly determine whether this becomes a sustainable income stream or a frustrating commitment.

This page explains exactly how we evaluate sub-broker/franchise opportunities on Finec — the specific business-facing criteria we check, how we weight them, and the red flags we specifically look for.

This methodology is distinct from — but complementary to — our broker review methodology, which evaluates a broker from an investor’s perspective.

This page evaluates the same brokers from a prospective business partner’s perspective: what it’s actually like to build a franchise or Authorized Person practice under them.

Sub Broker Franchise Review


Why We Review Franchise Opportunities Separately

A broker’s investor-facing quality — its app, its charges, its research — is one thing. What it’s actually like to run a business as its Authorized Person is a genuinely separate question, and the two don’t always align.

A broker can be excellent for retail investors while offering a poorly structured, low-transparency partner programme, or vice versa.

As covered in our Authorized Person guide, revenue-sharing percentages alone can range from roughly 30% to 70% of generated brokerage, and security deposits can range from ₹50,000 to ₹10,00,000 — a spread wide enough that “which broker” genuinely determines whether this business is worth pursuing at all.

This page evaluates franchise/partner opportunities specifically from the perspective of someone considering registering as an AP — the business economics, the operational support, and the contract terms — rather than the retail investor experience covered in our other review methodologies.


Our Franchise Evaluation Process

1. Partner programme documentation review — we source the broker’s official AP/franchise terms directly, rather than relying on secondhand summaries from recruitment marketing.

2. Revenue-sharing structure verification — we confirm the actual percentage ranges, how they’re tiered by volume, and whether the broker’s public disclosures match what prospective partners report being offered.

3. Cost and deposit benchmarking — security deposits and registration costs are compared across a consistent set of brokers to assess relative reasonableness.

4. Support infrastructure assessment — evaluating the broker’s back-office dashboard, client-onboarding tools, and relationship-manager support structure, where accessible for review.

5. Contract terms review — examining exit clauses, minimum commitment periods, and any penalty or clawback provisions specific to the partnership agreement itself (distinct from client-level commission clawback, covered in our broker-level content).

6. Track record and complaint check — reviewing publicly available information on partner disputes or grievances associated with the broker’s franchise programme specifically.

7. Comparative scoring — applying the same weighted criteria (Section 9) consistently across every franchise opportunity we review.


Criteria #1 — Revenue Sharing Transparency & Structure

  • Clarity of the published revenue-sharing range — whether the broker discloses a clear percentage band upfront, rather than requiring direct negotiation before any figures are shared
  • Tiering structure — how revenue share scales with volume, and whether the criteria for moving to a higher tier are objectively defined
  • Segment-specific rates — whether revenue sharing differs across equity, F&O, and commodity segments, and how clearly this is communicated
  • Payout frequency and timeliness — how often revenue share is actually disbursed, and whether the broker has a track record of timely payment
  • Referral fee structure, where offered separately from ongoing revenue share, and whether this is capped or negotiable

Criteria #2 — Security Deposit & Cost Reasonableness

  • Security deposit amount relative to the broker’s scale and support offering — a higher deposit isn’t automatically unreasonable if matched by stronger support and technology, but we assess this relationship explicitly rather than judging deposit size in isolatio
  • Exchange registration fee transparency — whether this cost (typically around ₹5,000 + GST) is clearly itemised separately from the broker’s own deposit requirement
  • Refundability and conditions — whether the security deposit is refundable upon exit, and under what conditions
  • Hidden or unexpected costs — any additional charges (technology fees, training charges, minimum business commitments with financial penalties) not clearly disclosed upfront

Criteria #3 — Brand Reputation & Broker Track Record

  • Broker’s overall investor-facing reputation, cross-referenced against our own broker review methodology findings
  • Years operating an AP/franchise programme specifically, since partner-programme maturity often differs from the broker’s overall years in business
  • Scale of existing partner network, as a signal of programme stability and sustainability
  • Regulatory standing, since — as covered in our AP guide — all acts of an Authorized Person are legally deemed those of the appointing broker, making the broker’s own regulatory track record directly relevant to a prospective partner’s risk exposure

Criteria #4 — Technology, Backend & Onboarding Support

  • Partner dashboard quality — clarity of client tracking, application status, and revenue reporting tools available to the AP
  • Client onboarding support — how much of the KYC/account-opening process the broker’s technology handles versus requiring manual partner effort
  • API/integration support, relevant for partners looking to build a more technology-driven practice
  • Segment coverage supported through the partnership, including whether commodity (MCX) trading is available for AP-sourced clients

Criteria #5 — Training, Marketing & Business Development Support

  • Onboarding training quality — depth and practical usefulness of initial training provided to new partners
  • Ongoing product and compliance training, particularly relevant given the tightening regulatory landscape covered in our AP guide
  • Marketing material and co-branding support — whether the broker provides usable marketing assets, or leaves partners to develop their own from scratch
  • Relationship manager accessibility — whether partners have a genuinely responsive point of contact for escalations and business support, not just a generic support queue

Criteria #6 — Contract Terms & Exit Flexibility

  • Minimum commitment period, if any, and associated penalties for early exit
  • Non-compete or exclusivity clauses, and how restrictive these are relative to industry norms
  • Deposit return timeline upon exit, and any conditions attached
  • Dispute resolution mechanism specified in the partnership agreement
  • Clarity of the termination process itself — whether exit terms are written in plain, accessible language or require legal interpretation

How We Score and Rate Each Franchise Opportunity

Each sub-broker/franchise opportunity is scored out of 100, based on the following weighted criteria:

Criteria Weight
Revenue Sharing Transparency & Structure 25%
Security Deposit & Cost Reasonableness 20%
Brand Reputation & Broker Track Record 20%
Technology, Backend & Onboarding Support 15%
Training, Marketing & Business Development Support 10%
Contract Terms & Exit Flexibility 10%

Rating scale:

Score Range Rating
90-100 Excellent
75-89 Very Good
60-74 Good
45-59 Average
Below 45 Below Average

Brand reputation/regulatory standing is also treated as a gating factor — a broker with active, unresolved regulatory concerns is flagged prominently in any franchise review regardless of how attractive its revenue-sharing terms appear, since a prospective partner’s business is directly exposed to the broker’s own regulatory standing.


Red Flags We Specifically Check For

  • Vague or undisclosed revenue-sharing percentages until after a deposit is paid or a commitment is made
  • Security deposits significantly above the ₹50,000-₹10,00,000 range typical of established brokers, without a correspondingly strong support offering to justify the premium
  • Guaranteed income claims — any franchise pitch promising a fixed, guaranteed monthly income is a serious red flag, since AP/franchise income is fundamentally variable and tied to client trading activity, as explained in our Authorized Person guide
  • Pressure to sign quickly, “limited slots,” or urgency tactics that discourage careful review of contract terms
  • Unclear or missing exit/termination clauses in the partnership agreement
  • Requests for the security deposit before any written agreement is provided for review
  • No clear regulatory registration pathway — a legitimate opportunity should walk you clearly through registration as an Authorized Person with the relevant exchange, not treat this as an afterthought

Frequently Asked Questions

How is a franchise/sub-broker review different from a broker review on Finec?

A broker review evaluates the broker from an investor’s perspective — charges, platform, support. A franchise review evaluates the same broker from a prospective business partner’s perspective — revenue sharing, deposit requirements, backend support, and contract terms.

Why is revenue sharing transparency weighted so heavily in your scoring?

Because it’s the single factor most directly determining whether the partnership is financially worthwhile, and it’s also the area where prospective partners report the most confusion and inconsistency — brokers that disclose clear, tiered revenue-sharing structures upfront score meaningfully higher than those requiring direct negotiation before sharing any figures.

Is a lower security deposit always better?

Not necessarily — we assess deposit size relative to the support and technology offering that comes with it, rather than treating the lowest deposit as automatically the best opportunity. A significantly higher-than-typical deposit without a correspondingly strong offering, however, is treated as a specific red flag.

Do you verify guaranteed income claims made by franchise recruiters?

Any franchise pitch promising guaranteed, fixed income is flagged as a serious red flag in our review, since Authorized Person income is fundamentally tied to variable client trading activity and cannot legitimately be guaranteed.

How do you check a broker’s franchise programme track record?

We review publicly available information on partner disputes or grievances specific to the franchise programme, cross-reference the broker’s overall regulatory standing (since an AP’s acts are legally deemed those of the appointing broker), and assess the scale and apparent stability of the broker’s existing partner network.

How often do you update your franchise reviews?

Revenue-sharing structures and deposit requirements are checked at least quarterly or immediately following any publicly announced change; full reviews are comprehensively re-audited at least annually.


Final Thoughts

Choosing a broker to partner with as an Authorized Person is a business decision, not a shopping decision — the revenue-sharing terms, support infrastructure, and contract flexibility matter far more here than they would when simply picking a broker to invest through yourself.

Our methodology exists to evaluate exactly these business-facing dimensions, so prospective partners can compare opportunities on substance rather than recruitment marketing alone.

For the complete picture of what becoming an Authorized Person actually involves — eligibility, registration, and realistic earning potential — start with our foundational guide on how to become a Sub-Broker/Authorized Person in India.


Editorial disclosure: Finec may earn a referral or commission when a reader registers as an Authorized Person through certain links on our site. This commission never influences our evaluation — our criteria are applied identically across every franchise opportunity we review.


 

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